News on this topic
Wendy's addresses 'dynamic pricing' comments, says it won't raise menu prices: Wendy's is pushing back on menu price changes after announcing it would ...
goodmorningamerica.com/food/story/wendys-addresses-dynamic-pricing-comments-raise-menu-prices-107634558a
Wendy's addresses 'dynamic pricing' comments, says it won't raise menu ...
Burger King offers free Whopper deal in wake of Wendy’s fallout: Burger King has joined the fray of brans trying to take advantage of the recent Wendy's ...
pennlive.com/life/2024/02/burger-king-offers-free-whopper-deal-in-wake-of-wendys-fallout.html
Burger King offers free Whopper deal in wake of Wendy’s fallout
No, Wendy's says it isn't planning to introduce surge pricing : Questions about whether the fast food chain would hike prices during the busiest times of day ...
npr.org/2024/02/28/1234412431/wendys-dynamic-surge-pricing
No, Wendy's says it isn't planning to introduce surge pricing
More articles on this subject
Wendy's now says it won't surge-price menu items: Digital menu boards will offer discounts and value deals on different items during slower periods of the day ...
businessinsider.com/wendys-surge-pricing-burgers-fries-2024-2
Wendy's now says it won't surge-price menu items
Wendy's Clarifies Digital Surge-Pricing Strategy After Blowback: The fast food chain says its dynamic pricing strategy would only be used to offer discounts ...
pcmag.com/news/wendys-clarifies-digital-surge-pricing-strategy-after-blowback
Wendy's Clarifies Digital Surge-Pricing Strategy After Blowback
Burger King burns Wendy's by offering Free Whoppers after surge-pricing plans announced
nypost.com/2024/02/29/lifestyle/free-whoppers-now-at-burger-king-after-wendys-surge-pricing-news/
Burger King burns Wendy's by offering Free Whoppers after surge-pricing ...
Wendy's is trying out dynamic pricing. It's not as Uber as it sounds.: If you want to eat lunch at an unusual time, you may be in luck.
mashable.com/article/wendys-surge-pricing-dynamic-ai
Wendy's is trying out dynamic pricing. It's not as Uber as it sounds.
Wendy's, blasted over CEO's pricing comment, vows no price hikes at busy times: Wendy's said on Wednesday it has no plans to raise menu prices at times of peak ...
reuters.com/business/retail-consumer/wendys-will-not-implement-surge-pricing-ceo-comment-causes-online-stir-2024-02-28/
Wendy's, blasted over CEO's pricing comment, vows no price hikes at busy ...
Wendy’s clarifies plans for dynamic pricing experiment after backlash: Company speaks out after reports of "surge pricing" test led to calls for boycotts ...
arstechnica.com/information-technology/2024/02/wendys-plans-ai-powered-menu-to-change-food-prices-based-on-demand-weather/
Wendy’s clarifies plans for dynamic pricing experiment after backlash
Wendy's scrambles to 'clarify' plans for 'dynamic pricing' — claims it won't raise menu prices during peak hours
nypost.com/2024/02/28/business/wendys-u-turns-on-dynamic-pricing-that-would-raise-prices-during-peak-hours/
Wendy's scrambles to 'clarify' plans for 'dynamic pricing' — claims it ...
Surge pricing coming to Wendy's burgers and fries in 2025: A future trip to Wendy’s may remind you of an Uber ride with the fast-food chain planning to test ...
axios.com/2024/02/27/wendys-surge-pricing
Surge pricing coming to Wendy's burgers and fries in 2025
Wendy's CEO announces surge pricing for menu. Here's what you can expect.: Uber, Amazon and airlines use surge pricing. Wendy's will now introduce it ...
usatoday.com/story/money/2024/02/27/wendys-menu-surge-pricing/72761277007/
Wendy's CEO announces surge pricing for menu. Here's what you can expect.
Wendy's to test surge pricing at restaurants: Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand ...
seattletimes.com/business/burger-chain-wendys-looking-to-test-surge-pricing-at-restaurants-as-early-as-next-year/
Wendy's to test surge pricing at restaurants
Wendy's backs off "surge" pricing after backlash: Wendy's said the chain won't raise prices when it's busy but it could lower prices when it is slow.
freep.com/story/entertainment/dining/2024/02/28/wendys-dynamic-pricing-internet-backlash/72777769007/
Wendy's backs off
Wendy's to roll out Uber-style surge pricing as soon as next year: Wendy's is planning to roll out a dynamic pricing model as early as next year ...
usatoday.com/story/money/food/2024/02/27/wendys-surge-pricing-dynamic-pricing-uber/72755552007/
Wendy's to roll out Uber-style surge pricing as soon as next year
US burger chain Wendy’s plans to test ‘surge pricing’ next year: Company to try raising and lowering prices throughout the day based on demand ...
aljazeera.com/news/2024/2/27/us-burger-chain-wendys-plans-to-test-surge-pricing-next-year
US burger chain Wendy’s plans to test ‘surge pricing’ next year
Wendy’s sets the record straight on surge pricing: ‘No plans to do that’: Wendy’s said it doesn’t plan to implement a dynamic, or surge pricing ...
charlotteobserver.com/news/nation-world/national/article285990836.html
Wendy’s sets the record straight on surge pricing: ‘No plans to do that’
Oh Goody: Wendy's Is Getting Surge Pricing Next Year: Digital menu boards will change your burger's price based on real-time demand
kotaku.com/wendys-surge-pricing-uber-1851291297
Oh Goody: Wendy's Is Getting Surge Pricing Next Year
Your Wendy’s burger might soon be subject to surge pricing: The Ohio-based fast-food chain is planning to test surge pricing with its menu in certain markets.
cleveland.com/nation/2024/02/your-wendys-burger-might-soon-be-subject-to-surge-pricing.html
Your Wendy’s burger might soon be subject to surge pricing
Put down the pitchforks: Wendy's says it is not implementing surge pricing on food
dispatch.com/story/news/local/2024/02/28/wendys-not-implement-surge-pricing/72772934007/
Put down the pitchforks: Wendy's says it is not implementing surge pricing ...
Wendy's says it will "not implement surge pricing" at its restaurants: Wendy's will not raise prices when demand is at its highest, the fast-food chain ...
axios.com/2024/02/28/wendys-pricing-plans-digital-boards
Wendy's says it will "not implement surge pricing" at its ...
Wendy's Issues Statement on Reported 'Surge Pricing' Menu Model: Wendy's CEO Kirk Tanner told investors Tuesday that as early as next year ...
entrepreneur.com/business-news/wendys-is-testing-an-uber-like-surge-pricing-model/470354
Wendy's Issues Statement on Reported 'Surge Pricing' Menu ...
Wendy's surge pricing debacle, from internet mockery to a quick backtrack: In the span of just a few days, Wendy's went from an onslaught of attention to its ...
qz.com/wendys-surge-pricing-1851298897
Wendy's surge pricing debacle, from internet mockery to a quick backtrack
A surge fee on your Frosty? Wendy’s to test ‘dynamic pricing’ in 2025.: The fast-food giant is investing in technology that will allow it to change prices ...
washingtonpost.com/food/2024/02/27/wendys-surge-pricing-menu/
A surge fee on your Frosty? Wendy’s to test ‘dynamic pricing’ in 2025.
Wendy’s to test surge pricing based on demand, time of day: What it means for customers
freep.com/story/entertainment/dining/2024/02/27/wendys-surge-pricing-demand-time-ai-menu/72756481007/
Wendy’s to test surge pricing based on demand, time of day: What it means ...
Wendy’s will soon begin testing Uber-like surge pricing: The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce ...
cnn.com/2024/02/27/food/wendys-test-surge-pricing/
Wendy’s will soon begin testing Uber-like surge pricing
Wendy's planning Uber-style 'surge pricing' where burger prices fluctuate based on demand
nypost.com/2024/02/26/business/wendys-planning-surge-prices-based-on-fluctuating-demand/
Wendy's planning Uber-style 'surge pricing' where burger prices fluctuate ...
Wendy's Is Introducing Uber-Style 'Surge Pricing': Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to ...
foodandwine.com/wendys-introducing-dynamic-pricing-8600506
Wendy's Is Introducing Uber-Style 'Surge Pricing'
Wendy’s will test surge pricing based on fluctuating customer demand: In an earnings call, Wendy's CEO told investors the chain wants to study its pricing ...
dontwasteyourmoney.com/wendys-will-test-surge-pricing-based-on-fluctuating-customer-demand/
Wendy’s will test surge pricing based on fluctuating customer demand
Wendy’s says it won’t use surge pricing: Don’t call Wendy’s new pricing plan “surge pricing.”
cnn.com/2024/02/28/business/wendys-dynamic-pricing-surge-explained/
Wendy’s says it won’t use surge pricing
Is Wendy’s launching dynamic pricing? What to know about the fast food surge price rumors
azcentral.com/story/entertainment/dining/2024/02/28/wendys-price-surging-rumors/72772510007/
Is Wendy’s launching dynamic pricing? What to know about the fast food ...
Wendy's Responds to Dynamic Pricing Pushback: Restaurant chain says its menu prices may change, but it won't use surge pricing at peak burger times.
inc.com/associated-press/wendys-responds-to-dynamic-pricing-pushback.html
Wendy's Responds to Dynamic Pricing Pushback
The internet had a field day with Wendy's surge pricing fiasco: For a second there, Wendy's was looking like the New York Stock Exchange
qz.com/wendys-surge-pricing-internet-memes-1851297762
The internet had a field day with Wendy's surge pricing fiasco
Burger King Just Responded to Wendy's 'Dynamic Pricing' with Free Whoppers and It's a Stroke of Genius
inc.com/jason-aten/burger-king-just-responded-to-wendys-dynamic-pricing-with-free-whoppers-its-a-stroke-of-genius.html
Burger King Just Responded to Wendy's 'Dynamic Pricing' with Free Whoppers ...
Wendy's Still Plans to Introduce Dynamic Pricing in 2025 — Here's Why It May Not Be a Great Idea
foodandwine.com/why-dynamic-pricing-is-a-bad-idea-for-wendys-8602616
Wendy's Still Plans to Introduce Dynamic Pricing in 2025 — Here's ...
The Wendy’s surge pricing blunder was a PR dumpster fire: Wendy's was burned by Burger King, Chili's, and social media users all over the internet
qz.com/wendy-s-surge-pricing-burger-king-chilis-1851297864
The Wendy’s surge pricing blunder was a PR dumpster fire
Fast-food restaurants and surge pricing: Here's how it could work: There was a lot of talk this week that Wendy’s might start charging higher prices for burgers ...
bostonglobe.com/2024/02/29/business/wendys-surge-pricing-fast-food/
Fast-food restaurants and surge pricing: Here's how it could work
Wendy’s to initiate Uber-style pricing depending on demand: Fast food giant Wendy’s is purportedly planning to initiate an Uber-style surge-pricing model for its ...
gazette.com/news/wex/wendy-s-to-initiate-uber-style-pricing-depending-on-demand/article_47ff044e-09e7-5c7d-b7c7-351669badcc8.html
Wendy’s to initiate Uber-style pricing depending on demand
Do you want AI with that? Fast food chains go digital with dynamic pricing, bots: Fast food restaurants are diving deeper into the digital realm ...
ctvnews.ca/business/do-you-want-ai-with-that-fast-food-chains-go-digital-with-dynamic-pricing-bots-1.6788416
Do you want AI with that? Fast food chains go digital with dynamic pricing ...
Wendy's promises no surge pricing for burgers amid backlash over CEO's comments
wionews.com/business-economy/wendys-promises-no-surge-pricing-for-burgers-amid-backlash-over-ceos-comments-695059
Wendy's promises no surge pricing for burgers amid backlash over ...
Wendy's: No surge pricing on orders : Burger chain Wendy's has clarified that it has no plans to raise menu prices at times of peak demand ...
wionews.com/videos/wendys-no-surge-pricing-on-orders-695047
Wendy's: No surge pricing on orders
Wendy’s looking to test surge pricing at restaurants as early as next year: Wendy’s is looking to test having the prices of its menu items fluctuate throughout ...
denverpost.com/2024/02/27/wendys-surge-pricing-test/
Wendy’s looking to test surge pricing at restaurants as early as next year
Wendy’s says, where’s the beef in surge pricing?: Wendy’s CEO Kirk Tanner, during a conference call earlier this month, announced the chain would test ...
csmonitor.com/Business/2024/0228/Wendy-s-says-where-s-the-beef-in-surge-pricing
Wendy’s says, where’s the beef in surge pricing?
Wendy’s clarifies, won’t try surge pricing: Wendy's Chief Executive Kirk Tanner had said the company would test features like dynamic pricing.
startribune.com/wendys-to-test-dynamic-pricing-on-fast-food-menu/600346465/
Wendy’s clarifies, won’t try surge pricing
Wendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets: Wendy’s responded to reports about its dynamic pricing plans by saying it will only ...
theverge.com/2024/2/28/24085656/wendys-dynamic-pricing-surge-pricing-response
Wendy’s says ‘dynamic’ pricing won’t tack surge pricing onto your nuggets
Wendy’s says it has no plans to raise prices during the busiest times at its restaurants
denverpost.com/2024/02/28/wendys-price-surge-plans-nixed/
Wendy’s says it has no plans to raise prices during the busiest times at ...
Wendy’s wise to disavow surge pricing for burgers: The fast-food chain faced backlash from a large base of price-sensitive fast-food customers; indeed ...
theglobeandmail.com/business/commentary/article-wendys-wise-to-disavow-surge-pricing-for-burgers/
Wendy’s wise to disavow surge pricing for burgers
Wendy's Clarifies It Won’t Bring Surge Pricing To Food: After drawing outrage online, Wendy’s clarified on Tuesday that it doesn’t intend to increase pricing of ...
forbes.com/sites/mollybohannon/2024/02/28/wendys-clarifies-it-wont-bring-surge-pricing-to-food/
Wendy's Clarifies It Won’t Bring Surge Pricing To Food
Wendy’s ‘will not implement surge pricing,’ states they ‘didn’t use that phrase’: Wendy's clarified how it intends to spend about $20 million on new menu ...
pennlive.com/life/2024/02/wendys-will-not-implement-surge-pricing-states-they-didnt-use-that-phrase.html
Wendy’s ‘will not implement surge pricing,’ states they ‘didn’t use that ...
Wendy's Backpedals Uber-Like Surge Pricing After A Frosty Reception: American fast food institution Wendy's has just hinted that dynamic pricing and menu ...
hothardware.com/news/wendys-backtracks-on-surge-pricing-for-its-menu-items
Wendy's Backpedals Uber-Like Surge Pricing After A Frosty Reception
Wendy's says it has no plans to raise prices during the busiest times at its restaurants
detroitnews.com/story/business/2024/02/28/wendys-says-no-plans-to-raise-prices-during-the-busiest-times/72772537007/
Wendy's says it has no plans to raise prices during the busiest times at ...
Wendy's Plans Uber-Like Surge Pricing And It's Sure To Get A Frosty Reception: American fast food institution Wendy's has just hinted that dynamic pricing and ...
hothardware.com/news/wendys-is-planning-surge-pricing-for-its-menu-items
Wendy's Plans Uber-Like Surge Pricing And It's Sure To Get A Frosty ...
Wendy’s surge pricing backlash—what marketers can learn: Wendy’s is drawing social media criticism after its CEO said that so-called dynamic pricing is coming to ...
adage.com/article/marketing-news-strategy/wendys-surge-pricing-backlash-what-marketers-can-learn/2543761
Wendy’s surge pricing backlash—what marketers can learn
Wendy’s (WEN) Pushes Back After Outrage Over Surge-Pricing Prospect: No, Wendy’s Co. says, there won’t be surge pricing on cheeseburgers and Frostys.
bloomberg.com/news/articles/2024-02-28/wendy-s-wen-pushes-back-after-outrage-over-surge-pricing-prospect
Wendy’s (WEN) Pushes Back After Outrage Over Surge-Pricing Prospect
Burger chain announces dynamic prices - Consumers upset: “Wendy’s” boss Kirk Tanner wants to introduce a model that has long been common in many industries.
nw.de/nachrichten/wirtschaft/23793869_Burger-Kette-kuendigt-dynamische-Preise-an-Verbraucher-veraergert.html
Burger chain announces dynamic prices - Consumers upset
Wendy's new dynamic pricing plan isn't as crazy as it sounds: Wendy's says it's implementing Uber-like surge pricing in 2025, sparking outrage from consumers ...
businessinsider.com/wendys-surge-dynamic-pricing-controversy-fast-food-cost-uber-airlines-2024-2
Wendy's new dynamic pricing plan isn't as crazy as it sounds
US burger chain Wendy's looking to test surge pricing at restaurants as early as next year
channelnewsasia.com/world/wendys-us-fast-food-chain-surge-pricing-menu-demand-4153721
US burger chain Wendy's looking to test surge pricing at restaurants as ...
Wendys to introduce Uber-style Surge Pricing on Burgers, prompting concerns: Wendys to introduce Uber-style Surge Pricing on Burgers, prompting concerns
wionews.com/business-economy/wendys-to-introduce-uber-style-surge-pricing-on-burgers-prompting-concerns-694653
Wendys to introduce Uber-style Surge Pricing on Burgers, prompting ...
Wendy’s to roll out surge pricing in 2025: Wendy’s is planning to test “dynamic pricing,” or surge pricing, on its menus as part of a larger push to expand ...
dallasnews.com/food/restaurant-news/2024/02/27/wendys-to-roll-out-surge-pricing-in-2025/
Wendy’s to roll out surge pricing in 2025
How much is that Frosty? Wendy’s to trial Uber-like surge pricing: Fast-food chain’s CEO announced the plan – which will utilize ‘AI-enabled menu changes’ and ...
theguardian.com/food/2024/feb/27/wendys-dynamic-surge-pricing
How much is that Frosty? Wendy’s to trial Uber-like surge pricing
Surge Pricing for a Frosty? Wendy's Teases AI-Powered Cost Changes: AI will also show up on digital menu boards that could shift based on factors like the ...
uk.pcmag.com/ai/151193/surge-pricing-for-a-frosty-wendys-teases-ai-powered-cost-changes
Surge Pricing for a Frosty? Wendy's Teases AI-Powered Cost Changes
Wendy's will spend $20 million on digital menus to introduce customers to "dynamic pricing"
techspot.com/news/102048-wendy-set-spend-20-million-digital-menus-introduce.html
Wendy's will spend $20 million on digital menus to introduce ...
Wendy’s will start testing a dynamic pricing style. Do you still want fries with that?
inquirer.com/news/nation-world/dynamic-surge-pricing-wendys-menu-kirk-tanner-20240227.html
Wendy’s will start testing a dynamic pricing style. Do you still want ...
The Price Of A Wendy's Burger Will Change Every Hour In 2025: To maximize sales, fast-food retailer Wendy's plans to install a new pricing system ...
chowhound.com/1527419/wendys-hamburger-dynamic-pricing-2025/
The Price Of A Wendy's Burger Will Change Every Hour In 2025
Wendy’s betrays spicy nugget lovers everywhere and will introduce surge pricing: Wendy’s is planning to test “dynamic pricing” in 2025, which will raise the ...
theverge.com/2024/2/27/24084527/wendys-surge-dynamic-pricing-ai-2025
Wendy’s betrays spicy nugget lovers everywhere and will introduce surge ...
Similar to This
Fast food brands get snarky after McDonald's CEO burger tasting mishap: After McDonald's posted a widely mocked video of its CEO, competitors took to social ...
usatoday.com/story/money/food/2026/03/07/mcdonalds-ceo-taste-videos/89036141007/
Fast food brands get snarky after McDonald's CEO burger tasting mishap
Key FactsFast-Food Rivalry Ignites After McDonald's CEO Tasting
Mar 8, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: usatoday.com
  • A video featuring McDonald's CEO Chris Kempczinski sampling the Big Arch burger led to widespread online ridicule and competitive responses.

  • Rival brands like Burger King, Wendy's, and Jack in the Box posted humorous videos mocking the brief bite and promoting their products.

  • The online feud expanded to chicken and biscuit items, with Wendy's and Popeyes trading sharp remarks on social platforms.

  • KFC highlighted its chicken offerings through a video of its U.S. president emphasizing finger-lickin’ good chicken over burgers.
  • I’ve been seeing a lot of CEOs talking about burgers lately … good for them. At KFC, we’ll leave the beef to the boys. No products – just finger lickin’ good chicken.
    — Catherine Tan-Gillespie, U.S. President of KFC, commenting on McDonald's CEO burger tasting mishap.
Big Arch kicks off new big-ticket burger war among fast-food chains: After McDonald's Big Arch arrived, its CEO ate on in a video. Burger King and Wendy's ...
usatoday.com/story/money/food/2026/03/05/mcdonalds-big-arch-burger-war-burger-king-wendys/88997617007/
Big Arch kicks off new big-ticket burger war among fast-food chains
Burger King drags McDonald’s with new video of its president taking a bigger bite of a burger
f-st.co/7KDyBJI
Burger King drags McDonald’s with new video of its president taking a ...
Wendy's takes bite out of competition with Baconator taste test: Joining McDonald's and Burger King in the ongoing burger battle is Wendy's ...
usatoday.com/story/money/food/2026/03/04/taste-test-wendys-mcdonalds-arch-burger/88984242007/
Wendy's takes bite out of competition with Baconator taste test
Wendy's making a big change no one is talking about: While Wendy's holds the number two spot behind McDonald's, at least in the United States' fast-food burger ...
miamiherald.com/news/business/article314710040.html
Wendy's making a big change no one is talking about
Review: Signature burgers from McDonald's, Wendy's, Burger King: After trying the signature burgers from McDonald's, Wendy's, and Burger King ...
businessinsider.com/review-signature-burgers-mcdonalds-burger-king-wendys-2023-4
Review: Signature burgers from McDonald's, Wendy's, Burger King
Burger King brings back fan-favorite Whopper: Burger King has struggled over the past few years, falling behind Wendy's to lose its place as the number two ...
reuters.com/legal/transactional/vista-equity-explores-1-billion-plus-sale-alertmedia-sources-say-2026-02-13/
Burger King brings back fan-favorite Whopper
New year, new meal deals: See the latest value menus: National chains, including Burger King, Taco Bell and Wendy's, have launched new discounted menu options ...
dailyprogress.com/life-entertainment/nation-world/food-drink/article_b15ad373-8a38-5dba-844b-2b5efb45a73f.html
New year, new meal deals: See the latest value menus
Wendy’s shares plan to stop fleeing customers amid store closures: Following the announcement of hundreds of store closures, this popular fast food burger chain ...
thestreet.com/restaurants/amid-store-closures-popular-burger-chain-reveals-a-new-strategy-wendys
Wendy’s shares plan to stop fleeing customers amid store closures
Meet The Fast Food Workers Who Became Billionaires: From McDonald’s to Wendy’s, early minimum wage jobs at these chains offered much more than a paycheck.
forbes.com/sites/martinacastellanos/2025/09/06/these-fast-food-workers-including-jeff-bezos-and-jensen-huang-became-billionaires-after-working-at-fast-food-chains-like-wendys-mcdonalds/
Meet The Fast Food Workers Who Became Billionaires
Wendy's menu adds items that went terribly wrong at Panera Bread: The fast-food chain wants to offer items McDonald's and Burger King don't ...
charlotteobserver.com/news/business/article311656061.html
Wendy's menu adds items that went terribly wrong at Panera Bread
Wendy’s makes wild menu move McDonald’s, Burger King won’t copy: The chain has leaned into something that McDonald's and Burger King have struggled to match.
charlotteobserver.com/news/business/article309653445.html
Wendy’s makes wild menu move McDonald’s, Burger King won’t copy
Snack Wrap unwrapped: Here's why McDonald's is bringing back a fan favorite on July 10
omaha.com/life-entertainment/nation-world/food-drink/article_59914a65-7016-572d-85df-9f45331fdb1c.html
Snack Wrap unwrapped: Here's why McDonald's is bringing back a fan ...