How medium-sized brands can (not) successfully enter the CTV market: Investments in CTV advertising are increasing, and more and more medium-sized companies are ...
wuv.de/themen/media/so-gelingt-mittelstaendischen-marken-der-erfolgreiche-einstieg-in-ctv-nicht

Paid articlePaywallSharkNinja: Is the attacker failing due to its own success?: With aggressive pricing, rapid innovation, and consistent performance marketing ...
wuv.de/themen/marke/sharkninja-scheitert-der-angreifer-am-eigenen-erfolg

Paid articlePaywallOne platform, 25 markets: How WP Ads is redefining performance marketing in Europe
t3n.de/news/wp-ads-growth-plattform-dach-1763444/

Out-of-Home: How startups are rediscovering the street as a marketing channel - | deutsche-startups.de
deutsche-startups.de/2026/08/28/out-of-home-wie-startups-die-strasse-als-marketingkanal-neu-entdecken/

AI labels put performance ads to the test: Ab August gelten neue Transparenzpflichten für KI-generierte Inhalte. Im W&V-Interview erklärt MCANISM-Gründer Gunnar ...
wuv.de/themen/ki-tech/ki-labels-stellen-performance-ads-auf-die-probe

Digitalization: New local TV and new information sources in the Tyrolean Oberland - | Landeck
meinbezirk.at/landeck/c-wirtschaft/neues-orts-tv-und-neue-infoquellen-im-tiroler-oberland_a8658536

Why AI attacks Google and Meta's biggest advantage: Google and Meta control performance marketing primarily through automated campaign management.
wuv.de/Themen/Media/Warum-KI-den-groessten-Vorteil-von-Google-und-Meta-angreift

Paid articlePaywallOpinionNew impetus for retail media: Up to 184 percent more ROAS is possible with Zalando
wuv.de/Themen/Marke/Neue-Impulse-fuer-Retail-Media-Mit-Zalando-sind-bis-zu-184-Prozent-ROAS-mehr-drin

Paid articlePaywallHow startups become love brands - | deutsche-startups.de: Love brands have a clear identity. They know what makes them tick – and communicate that consistently ...
deutsche-startups.de/2026/02/12/wie-startups-zu-lovebrands-werden/

Why Branding is Returning and Performance Needs to Be Rethought: In an interview, Teads Germany CEO Liesbeth Mack-de Boer explains how Brandformance combines ...
wuv.de/Themen/Media/Warum-Branding-zurueckkehrt-und-Performance-neu-gedacht-werden-muss

Paid articlePaywallGoogle Vehicle Ads: Kühnen Agency wins four German Agency Awards: Trier (ots) - | The Kühnen agency, specializing in digital marketing for the automotive trade ...
presseportal.de/pm/172584/6183004
AI Marketing Trends 2026: Visibility in AI Results with Generative Engine Optimization (GEO)
presseportal.de/pm/117808/6181718
Stripping fish fingers and job applications because of TikTok: Five years ago, Kathrin Hiller started her own marketing agency. Her clients today include the ...
kleinezeitung.at/steiermark/muerztal/20341164/strippende-fischstaebchen-und-bewerbungen-wegen-tiktok

Paid articlePaywallIn-store retail media: From screen to performance channel: In-store retail media is on the verge of its next evolutionary step: Thanks to modern tracking ...
wuv.de/Themen/Media/Instore-Retail-Media-Vom-Screen-zum-echten-Performance-Kanal

Paid articlePaywallHow tracking turns the store into a performance channel: In-store retail media is on the verge of its next evolutionary step: thanks to modern tracking ...
wuv.de/Themen/Media/Wie-Tracking-den-Store-zum-Performance-Kanal-macht
AI does it better – but only when professionals operate it: New study shows: Advertising generated entirely by AI performs better than human-generated ...
business-punk.com/brand/ki-werbung-studie-2025-performance-insights/

Effie shock: Zero performance: Is our marketing blind?: Sven Beckmann, CEO of Ambition Performance, is annoyed that no work in performance marketing ever reaches ...
wuv.de/Themen/Agentur/Effie-Schock-Null-Performance!-Ist-unser-Marketing-auf-einem-Auge-blind

Paid articlePaywallLooking for a job? Then we have something for you: Senior Digital Creative Concept (all genders) - | for dm-drogerie markt at WONGDOODY Senior Digital Creative Concept (all genders) - | for dm-drogerie markt - | HORIZONT Jobs Team Lead (m/f/d) ... Show more
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Innovative websites and marketing solutions for medium-sized businesses and service providers: How König Studios are using...
presseportal.de/pm/180930/6134925
Artificial intelligence: How AI-supported performance campaigns deliver measurable success
horizont.net/marketing/nachrichten/kuenstliche-intelligenz-wie-ki-gestuetzte-performance-kampagnen-messbare-erfolge-liefern-229802

Why more and more customers are annoyed by Black Friday - | and what retailers need to change now
t3n.de/news/warum-immer-mehr-kunden-genervt-vom-black-friday-sind-1709778/

Looking for a job? Then we have something for you: Performance Marketing Manager (m/f/d) at MEWA Performance Marketing Manager (m/f/d) - | HORIZONT Jobs Print & Digital Draftsman (m/f/d) at Staatlichen ... Show more
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Doris Christina Steiner: How good campaigns surprise: Doris Christina Steiner knows how award-winning advertising campaigns work. At the OÖN Digital Days on ...
nachrichten.at/nachrichten/podcasts/clubdercleveren/doris-christina-steiner-wie-gute-kampagnen-ueberraschen;art227491,4072211
