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Paid articlePaywall Why AI attacks Google and Meta's biggest advantage: Google and Meta control performance marketing primarily through automated campaign management.
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Paid articlePaywall OpinionNew impetus for retail media: Up to 184 percent more ROAS is possible with Zalando
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Paid articlePaywall Why Branding is Returning and Performance Needs to Be Rethought: In an interview, Teads Germany CEO Liesbeth Mack-de Boer explains how Brandformance combines ...
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Paid articlePaywall In-store retail media: From screen to performance channel: In-store retail media is on the verge of its next evolutionary step: Thanks to modern tracking ...
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Artificial intelligence: How AI-supported performance campaigns deliver measurable success
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Alphabet, Meta, and Amazon battle for billions in advertising money: The major platforms want to dictate how advertising success is measured - | and offer ...
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CMC PRINT MAILING STUDY: Take off with print mailings: How physical advertising activates existing customers and increases ROAS
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Paid articlePaywall Performance Marketing: Pilot and Making Science establish joint venture: The Hamburg-based agency group Pilot is investing in the German branch of the Spanish ...
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Shopping after Christmas: Unleashing commerce potential in Q5 - | with TikTok and Smart+
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HORIZONT Before 9: Eight things you should know this morning: The broadcasting reform continues to make headlines. As the FAZ reports, the broadcasting fee will ...
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Futurewatch: 7 inspiring tech trends for 2025: At the Digital Marketing Days in Hamburg, we gave participants an insight into the tech trends that we have on our ...
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BrandWagon Explainer: Performance based advertising – Pay only for results, no fluff
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Paid articlePaywall Performance vs. Branding: Has marketing become unbalanced?: Have the depot effects that brands have built up over decades with traditional media been used up? ...
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Paid articlePaywall Audi Marketing Director Linda Kurz: | "Performance marketing does not exclude image and emotions"
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E-commerce: Selling more successfully: The next decade of digital growth begins in 2024
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