“Counter it easy”: Edeka gives Gen Z fresh courage for the fresh food counter: One of the most important distinguishing features between discount and ...
horizont.net/marketing/nachrichten/theke-it-easy-edeka-spricht-der-gen-z-frischen-mut-fuer-die-frischetheke-zu-219434
IVW 1/2024: Focus can significantly increase retail sales: IVW's circulation statistics reveal the same dreary picture of previous years in the first quarter of ...
horizont.net/medien/nachrichten/ivw-12024-focus-kann-einzelverkauf-kraeftig-steigern-219424
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HORIZONT Congress: Top media professionals dissect Berlin politics: Traffic light crisis, budget dispute, AfD rise, migration debate and groundbreaking elections ...
horizont.net/medien/nachrichten/horizont-kongress-top-medienprofis-sezieren-die-berliner-politik-219412
HORIZON Before 9 : Eight things you should know this morning: Good morning from Frankfurt. The opening statements were held yesterday in New York in the criminal ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219407
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Reorganization on TV: Matthias Dang makes his exit from RTL official / Schwecke will take over in 2025
horizont.net/medien/nachrichten/neuordnung-im-tv-matthias-dang-macht-ausstieg-bei-rtl-offiziell--schwecke-uebernimmt-2025-219401
Paid articlePaid Farmer visited by woman: Rewe starts advertising offensive for regional products: At Rewe, regional food is an important part of the range - But many customers ...
horizont.net/marketing/nachrichten/bauer-besucht-von-frau-rewe-startet-werbeoffensive-fuer-regionale-produkte-219413
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
Metricool study: Marketers on TikTok invest the most in these campaigns: TikTok has now firmly established itself as a marketing platform for advertisers ...
horizont.net/marketing/nachrichten/metricool-studie-in-diese-kampagnen-investieren-marketer-auf-tiktok-am-meisten-219345
Paid articlePaid Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
Paid articlePaid First national Out of Home campaign: This is how funny Galaxus advertises in Germany
horizont.net/schweiz/nachrichten/erste-nationale-out-of-home-kampagne-so-witzig-wirbt-galaxus-in-deutschland-219402
Paid articlePaid Campaign for the European Football Championship: The railway starts its European Championship phase – and advocates for more Europe
horizont.net/marketing/nachrichten/kampagne-zur-fussball-europameisterschaft-die-bahn-startet-in-ihre-em-phase-und-plaediert-fuer-mehr-europa-219374
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Taylor Swift is one of only four musicians to have achieved billionaire status, according to Forbes ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219390
Stefan Raab: The comeback of the Killerplauze: Stefan Raab delighted his fans at the beginning of April with the announcement of his comeback ...
horizont.net/medien/nachrichten/stefan-raab-das-comeback-der-killerplauze-219317
Paid articlePaid Ads Leaderboard: These were the most successful YouTube commercials in March: The first warm days of the year caused commercials with the themes of Easter ...
horizont.net/marketing/nachrichten/ads-leaderboard-das-waren-die-erfolgreichsten-youtube-werbespots-im-maerz-219369
Alpaca and games afternoon: That's Joko and Klaas' "plan" for their day at Pro Sieben
horizont.net/medien/nachrichten/alpaka-und-spielenachmittag-das-ist-der-plan-von-joko-und-klaas-fuer-ihren-tag-bei-pro-sieben-219370
Paid articlePaid Campaign launch: Olympic and Paralympic moments should make you want to go to Paris
horizont.net/marketing/nachrichten/kampagnenstart-olympische-und-paralympische-momente-sollen-lust-auf-paris-machen-219373
Paid articlePaid Discounter: Lidl Germany replaces marketing boss: At Lidl in Germany there is a change in the position of marketing director. Maciej Magdziarz is leaving the ...
lebensmittelzeitung.net/handel/personalien/discounter-lidl-deutschland-ersetztmarketing-chef-177301
Paid articlePaid Dune satire: Crispy Rob looks for spice on the desert planet for Kaufland chips: Millions of viewers of the hit film Dune were able to experience how the desert ...
horizont.net/marketing/nachrichten/dune-persiflage-fuer-kaufland-chips-such-crispy-rob-das-spice-auf-dem-wuestenplaneten-219362
Paid articlePaid Advertising should become more effective: eBay launches mega pitch for global media budget
horizont.net/agenturen/nachrichten/werbung-soll-effektiver-werden-ebay-startet-mega-pitch-um-globalen-mediaetat-219341
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. Things aren't going well for presenter Elton at the moment ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219360
Advertising holding companies: Publicis is giving itself a new management structure
horizont.net/agenturen/nachrichten/werbeholdings-publicis-verpasst-sich-eine-neue-fuehrungsstruktur-219336
Paid articlePaid Top personnel: CEO Kathrin Jesse leaves BBDO: The advertising agency BBDO loses its boss. According to information from HORIZONT, CEO Kathrin Jesse has decided ...
horizont.net/agenturen/nachrichten/top-personalie-ceo-kathrin-jesse-verlaesst-bbdo-219298
Paid articlePaid Adidas flies out of the top 10: These are the most valuable brands in Germany: The moment of truth struck again for local brand managers this Wednesday ...
horizont.net/marketing/nachrichten/adidas-fliegt-aus-den-top-10-das-sind-die-wertvollsten-marken-deutschlands-219307
Paid articlePaid New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
Abrupt change: Why is Karin Ross leaving GroupM?: Some leadership changes are apparent, others come as a complete surprise. The departure of GroupM head of ...
horizont.net/agenturen/nachrichten/abrupter-wechsel-warum-verlaesst-karin-ross-die-groupm-219278
Paid articlePaid Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: The five top Alonso hacks for successful management, the dispute at the DFL auction over TV rights ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219321
The Schwecke pivot: What the departure of the Seven-One boss shakes everything up
horizont.net/medien/nachrichten/der-schwecke-schwenk-was-der-abgang-des-seven-one-chefs-alles-ins-wanken-bringt-219281
Paid articlePaid Advertising offensive: This is how McDonald's wants to take the butter off the bread rolls of bakers
horizont.net/marketing/nachrichten/werbeoffensive-so-will-mcdonalds-den-baeckern-die-butter-vom-broetchen-nehmen-219273
Paid articlePaid BOLD - the column on communication: Mathias Döpfner gives up: No, not his job! Just competition with Google. And the hope for a digital future of media ...
horizont.net/medien/kommentare/bold--die-kolumne-zur-kommunikation-mathias-doepfner-gibt-auf-219301
Paid articlePaid New spot from Markenfilm Crossing: How Fiverr wants to convince Germans of the freelancer platform
horizont.net/agenturen/nachrichten/neuer-spot-von-markenfilm-crossing-wie-fiverr-die-deutschen-von-der-freelancer-plattform-ueberzeugen-will-219259
Legendary attitude campaign: The most beautiful appearances from 20 years of “Real Beauty” by Dove
horizont.net/marketing/nachrichten/legendaere-haltungskampagne-die-schoensten-auftritte-aus-20-jahren-real-beauty-von-dove-219257
Horizon before 9: Eight things you should know this morning: The Finnish company WithSecure has discovered malware controlled from Russia that gives hackers ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219284
EM campaign: Hisense wants to deliver top performance with Manuel Neuer: A good eight weeks before the start of the 2024 UEFA European Football Championship in ...
horizont.net/marketing/nachrichten/em-kampagne-hisense-will-mit-manuel-neuer-top-leistung-bringen-219271
Reward for every burger: Burger King rewards good customers with its own bonus system
horizont.net/marketing/nachrichten/belohnung-fuer-jeden-burger-burger-king-kroent-gute-kunden-mit-eigenem-bonussystem-219266
Paid articlePaid Market launch by Lure Media: This new vodka mixed drink is intended to delight the German party scene
horizont.net/agenturen/nachrichten/markteinfuehrung-von-lure-media-dieses-neue-vodka-mixgetraenk-soll-die-deutsche-partyszene-begeistern-219256
Recovery of the TV advertising markets: Pro Sieben Sat 1 increases sales surprisingly strongly at the beginning of the year
horizont.net/medien/nachrichten/erholung-der-tv-werbemaerkte-pro-sieben-sat-1-steigert-umsatz-zum-jahresbeginn-ueberraschend-stark-219249
HORIZONT Brand Ticker Q1/2024: These brands score high in recommendations and trust at the beginning of 2024
horizont.net/marketing/nachrichten/horizont-brand-ticker-q12024-diese-marken-punkten-anfang-2024-bei-empfehlungen-und-vertrauen-219196
Paid articlePaid Space Trash Signs: Why Serviceplan creates zodiac signs from space junk: Space exploration brings with it a major problem: it creates more and more space debris ...
horizont.net/agenturen/nachrichten/space-trash-signs-wieso-serviceplan-sternzeichen-aus-weltraumschrott-erschafft-219240
Economic situation: German gross advertising market also grows in double digits in March
horizont.net/marketing/nachrichten/konjunktur-deutscher-brutto-werbemarkt-waechst-auch-im-maerz-zweistellig-219239
Paid articlePaid HORIZON Before 9 : Eight things you should know this morning: Good morning from Frankfurt. They are sweet and often contain a lot of caffeine: energy drinks are ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219243
Streaming: Netflix increases prices in Germany: Netflix increases prices in Germany. The most expensive "Premium" subscription with 4K picture quality and 3D ...
horizont.net/medien/nachrichten/streaming-netflixerhoeht-preise-in-deutschland-219216
“Now comes Scholl”: Mehmet Scholl speaks at the European Football Championship as an expert for Bild
horizont.net/medien/nachrichten/jetzt-kommt-scholl-mehmet-scholl-talkt-bei-der-fussball-em-als-experte-fuer-bild-219233
Paid articlePaid Against forgetting: With these sophisticated works of art, VML raises awareness of Alzheimer's
horizont.net/marketing/nachrichten/gegen-das-vergessen-mit-diesen-raffinierten-kunstwerken-sensibilisiert-vml-fuer-alzheimer-219222
Lions Creators: Cannes Lions launches festival program for content creators: The Cannes Lions International Festival of Creativity announces the launch of Lions ...
horizont.net/agenturen/nachrichten/lions-creators-cannes-lions-startet-festival-programm-fuer-content-creators-219186
Paid articlePaid "Grandma, what was this Germany again?": Dystopian AI video warns of the consequences of remigration
horizont.net/agenturen/nachrichten/oma-was-war-nochmal-dieses-deutschland-dystopisches-ki-video-warnt-vor-den-folgen-einer-remigration-219228
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. Bayer Leverkusen did it. The all-time runners-up secured the German ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219219
Augmented Reality: Oreo brings the Pac-Man ghosts into an Edeka market: Some people feel like they are in a labyrinth in the supermarket. Thanks to Oreo ...
horizont.net/marketing/nachrichten/augmented-reality-oreo-holt-die-pac-man-geister-in-einen-edeka-markt-219207
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
Paid articlePaid Before the general meeting: Pro Sieben Sat 1 initiates the sales process for Verivox and Flaconi
horizont.net/medien/nachrichten/vor-der-hauptversammlung-pro-sieben-sat-1-leitet-verkaufsprozess-fuer-verivox-und-flaconi-ein-219197
Paid articlePaid Edeka, Nivea and Co.: These brands enjoy the greatest trust among Germans: In the annual “Most Trusted Brand” study by Reader’s Digest magazine ...
horizont.net/marketing/nachrichten/edeka-nivea-dr.-oetker--co-diese-marken-geniessen-das-groesste-vertrauen-der-deutschen-219170
Paid articlePaid BVDW survey: This is how marketers assess the potential of generative AI: A full 96 percent of decision-makers in German companies assume that they can ...
horizont.net/tech/nachrichten/bvdw-umfrage-so-schaetzen-marketer-das-potenzial-von-generativer-ki-ein-219159
Paid articlePaid New CEO: Change of leadership at Oliver Schrott Kommunikation: Oliver Schrott was at the head of the PR agency he founded and named after him for over 30 years ...
horizont.net/agenturen/nachrichten/neuer-ceo-stabwechsel-bei-oliver-schrott-kommunikation-219184
Paid articlePaid TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
HORIZON Before 9: Eight Things You Should Know This Morning: It's the media topic today: “TV duel with a fascist” (taz) and “Mettbrötchenschlacht um Thuringia” ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219183
"Forever. Faster": Puma launches largest brand campaign in its history: UEFA EURO 2024 is casting its shadow ahead. After the Adidas campaign for the new jersey ...
horizont.net/marketing/nachrichten/forever.-faster-puma-startet-groesste-markenkampagne-seiner-geschichte-219137
Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
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HORIZONT Congress: AI live and in color: Who will win the prompting battle?: An unusual competition starts at the HORIZONT Congress: four top creatives receive a ...
horizont.net/medien/nachrichten/horizont-kongress-ki-live-und-in-farbe-wer-gewinnt-das-prompting-battle-219133
HORIZON Before 9: Eight Things You Should Know This Morning: For years, the Australian government has been calling for the US allegations against WikiLeaks ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219153
“Everything is upsetting right now”: How the Hamburg Mopo bosses feel before the weekly cycle cut
horizont.net/medien/nachrichten/alles-aufwuehlend-gerade-wie-sich-die-hamburger-mopo-chefs-vor-dem-wochentakt-einschnitt-fuehlen-219131
Paid articlePaid Campaign for Task Her: This is how Mother Berlin credibly parodies gender bias in crafts
horizont.net/agenturen/nachrichten/kampagne-fuer-task-her-so-glaubhaft-parodiert-mother-berlin-gender-bias-im-handwerk-219130
Goldbach study on Advanced TV: Advertising on Connected TV is meeting with ever greater acceptance
horizont.net/medien/nachrichten/goldbach-studie-zu-advanced-tv-werbung-im-connected-tv-stoesst-auf-immer-groessere-akzeptanz-219103
Paid articlePaid Evaluation of CB Insights: These AI start-ups are the most invested in worldwide: Despite the generally difficult economic situation, many AI start-ups can ...
horizont.net/tech/nachrichten/auswertung-von-cb-insights-in-diese-ki-start-ups-wird-weltweit-am-meisten-investiert-219105
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. This afternoon Galeria boss Olivier Van den Bossche and insolvency ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219122
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
EU transparency database shows: This is how much content Meta, TikTok and Co delete on their platforms
horizont.net/medien/nachrichten/eu-transparenzdatenbank-zeigt-so-viele-inhalte-loeschen-meta-tiktok-und-co-auf-ihren-plattformen-219092
Henkel detergent: Perwoll advertises with Rebecca Mir: Rebecca Mir is the new brand ambassador for the Henkel brand Perwoll. To mark the 75th anniversary of the ...
horizont.net/marketing/nachrichten/henkel-waschmittel-perwoll-wirbt-mit-rebecca-mir-219102
Galeria before takeover: Why a glimmer of hope is not a happy ending: The new buyer for the Galeria Group is a positive signal that radiates far beyond the ...
horizont.net/marketing/kommentare/galeria-vor-uebernahme-warum-ein-hoffnungsschimmer-noch-lange-kein-happy-end-ist-219104
Paid articlePaid Contract extension: Vorwerk and the DFB draw attention to the gender care gap: Vorwerk goes into extension: One year after the household appliance manufacturer ...
horizont.net/marketing/nachrichten/vertragsverlaengerung-vorwerk-und-der-dfb-machen-auf-das-gender-care-gap-aufmerksam-218996
Paid articlePaid Bundling in the DACH region: Dentsu wants to further expand its creative division
horizont.net/agenturen/nachrichten/buendelung-im-dach-raum-dentsu-will-seine-kreativsparte-weiter-ausbauen-219078
Paid articlePaid Intelligent bot: JvM confronts influencers with their climate-damaging travel behavior
horizont.net/agenturen/nachrichten/intelligenter-bot-jvm-konfrontiert-influencer-mit-ihrem-klimaschaedlichem-reiseverhalten-219095
Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. Yesterday, people in Mexico, the United States and Canada witnessed a ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219090
Advertisement. On April 24, 2024 it's that time again: The 11th Radio Advertising Summit will take place in the HALLE Tor 2 in Cologne ... Show more www.horizont.net/marketing/nachrichten/radio-advertising-summit-echtaudio-markenkommunikation-mit-ki-power-fuer-echte-emotionen-218959
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
UEFA Euro 2024: How the media is preparing for the European Football Championship - and what they (may) hope for
horizont.net/medien/nachrichten/uefa-euro-2024-wie-sich-die-medien-fuer-die-fussball-em-aufstellen--und-was-sie-hoffen-duerfen-219037
Paid articlePaid HORIZON Before 9: Eight Things You Should Know This Morning: Good morning from Frankfurt. Around three weeks after the official start of spring ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219055
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