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Sydney Sweeney Responds To Novig Ad Backlash
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buzzfeed.com/ellendurney/sydney-sweeney-responds-novig-ad-backlash
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Key FactsOlympians accuse Sydney Sweeney’s Novig ad of sexualising sport
Sep 15, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: huffingtonpost.co.uk
  • The sports betting app Novig’s advert shows Sweeney nude in several scenes with footballs, basketballs and protective equipment.

  • After last week’s debut, women in sport, including some Olympians, accused the advert of sexualising women’s sport.

  • Ariarne Titmus questioned why monetising women’s bodies and sexualising women’s sport remained possible.

  • Sweeney did not directly address the backlash but apparently alluded to it Sunday evening by posting nude photoshoots involving sports figures.
  • How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?
    — Ariarne Titmus, Australian swimmer, in an Instagram post reacting to the Novig ad.
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Fourlaps Founder Daniel Shapiro Joins JCPenney as DMM of Men’s ...
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🔗: al.com She just scored a historic No. 1 single, and now a rising Alabama country singer is the star of her first fashion campaign.