Female Athletes Accuse Sydney Sweeney Of 'Sexualising' Sport In Controversial New Ad
huffingtonpost.co.uk/entry/sydney-sweeney-novig-advert-sexualised-sport_uk_6aa7bf0de4b0298845cd06fc
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Olympians accuse Sydney Sweeney’s Novig ad of sexualising sportThe campaign, released last week, shows Sweeney in several scenes nearly nude with sports equipment.
Key FactsSep 15, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: huffingtonpost.co.uk
Summary created with AI assistance · Source: huffingtonpost.co.uk
- The sports betting app Novig’s advert shows Sweeney nude in several scenes with footballs, basketballs and protective equipment.
- After last week’s debut, women in sport, including some Olympians, accused the advert of sexualising women’s sport.
- Ariarne Titmus questioned why monetising women’s bodies and sexualising women’s sport remained possible.
- Sweeney did not directly address the backlash but apparently alluded to it Sunday evening by posting nude photoshoots involving sports figures.
How do we live in a world where monetising a woman’s body and sexualising women’s sport is still a thing?— Ariarne Titmus, Australian swimmer, in an Instagram post reacting to the Novig ad.
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Summary created with AI assistance · Source: huffingtonpost.co.uk
Summary created with AI assistance · Source: huffingtonpost.co.uk
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