George Lucas says AI is the future and insists ‘audience doesn’t know what they want to see’

"I don't like focus groups," he said. "The audience doesn't know what they want to see. If they don't like a character, that's interesting, and as a filmmaker I want to find out why. But when the studios hear that, they take the wrong message. They let the audience actually make the movie."— George Lucas, in a conversation with A Rabbit's Foot on focus groups and audience influence in filmmaking