The American Car Industry Can’t Go On Like This:

apnews.com/article/ford-louisville-assembly-plant-electric-vehicles-bde8fee4209176be186e6b4f91252dd2

Aug 11 25

Ford overhauls plant to produce electric vehicles despite Trump funding pullback: Ford says it will invest nearly $2 billion to retool a Kentucky plant to ...

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NPR

npr.org/2025/08/11/nx-s1-5496651/ford-cheap-electric-truck

Aug 11 25

Ford says it will roll out a cheaper electric pickup truck: Ford announced it will retool its Louisville Assembly Plant to focus on electric trucks ...

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electrek.co/2025/08/14/fords-30000-ev-pickup-signals-end-popular-suvs/

Aug 14 25

Ford’s $30,000 EV pickup signals the end of these popular gas SUVs: Ford’s next “Model T” is a midsize electric pickup that will start at around $30,000 ...

The Week US

Aug 13 25

How will Ford reinvent EV manufacturing to compete with China?: To create a new generation of cheap electric vehicles, Ford is throwing out Henry Ford's assembly ...

theweek.com/tech/ford-reinvent-ev-manufacturing-compete-china

TechSpot

techspot.com/news/109038-ford-unveils-30000-electric-pickup-new-platform-counter.html

Aug 12 25

Ford unveils $30,000 electric pickup and new platform to counter Chinese EVs: Ford has announced a significant new initiative aimed at countering the growing ...

Detroit Free Press

eu.freep.com/story/money/cars/ford/2025/08/12/fords-model-t-moment-leaves-analysts-wanting-more-calling-it-a-risk/85615251007/

Aug 12 25

Ford's 'Model T moment' leaves analysts wanting more, calling it a risk: Industry analysts say if Ford can pull off the new manufacturing process and platform to ...

electrek.co/2025/08/12/fords-universal-ev-platform-event-left-key-unanswered-questions-but-the-optimism-was-palpable/

Aug 12 25

Ford’s Universal EV Platform event left key unanswered questions, but the optimism was palpable

The Verge

Aug 12 25

Ford is doubling down on EVs — the timing is awful: Ford is doubling down on cheap EVs at quite possibly the riskiest time in history to make such an investment.

theverge.com/ford-motor-company/757719/ford-ev-platform-timing-sales-trump

Courier Journal

Aug 12 25

Ford to invest $2B in Louisville Assembly Plant for new EV. What that means for workers

eu.courier-journal.com/story/money/companies/2025/08/12/ford-investing-2-billion-louisville-assembly-plant-for-new-electric-vehicles/85458148007/

Axios

axios.com/2025/08/12/ford-electric-vehicles-trump-china

Aug 12 25

Inside Ford's decision to double down on electric vehicles: The company aims to launch its new platform with a $30,000 pickup in 2027.

Paid articlePaywall

Courier Journal

Aug 12 25

Ford announces launch of new electric vehicle, investments in Kentucky and Michigan

courier-journal.com/story/news/local/2025/08/11/ford-invest-5-billion-kentucky-michigan-new-ev-truck-jobs-louisville-assembly-plant-model-t-moment/85608534007/

Forbes

forbes.com/sites/edgarsten/2025/08/11/fords-aims-to-turn-ev-operation-profitable/

Aug 11 25

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable: Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle ...

iwoperationssummit.com Aug 11 25

Ford to Invest $2 Billion for Louisville Electric Trucks: The company is calling its Kentucky investment a Model-T moment as it rethinks the shape of the ...

industryweek.com/leadership/news/55308903/ford-to-invest-2-billion-for-louisville-electric-trucks

Business Insider

businessinsider.com/ford-ev-truck-plan-assembly-line-competitors-2025-8

Aug 11 25

Ford's CEO says its EV plan is how it will fend off Big Tech and BYD: Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new ...

The Verge

Aug 11 25

Ford reveals breakthrough process for lower priced EVs: Ford announced an EV breakthrough that will produce more affordable models. The first EV will be a ...

theverge.com/ford-motor-company/757243/ford-ev-truck-breakthrough-model-t

Lexington Herald-Leader

kentucky.com/news/business/article311657770.html

Aug 11 25

Ford puts $2B into Louisville Assembly Plant for new, midsize, electric truck: Ford Motor Co. investing more money & adding jobs for new electric vehicle ...

CNBC

Aug 11 25

Ford announces $2 billion investment in Louisville assembly plant aimed at cheap EVs

cnbc.com/2025/08/11/ford-louisville-assembly-plant-ev-investment.html

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Courier Journal

Aug 11 25

Ford makes major announcement at LAP plant in Louisville: Ford CEO Jim Farley previously teased the Aug. 11 announcement will be a "Model-T moment" for the ...

courier-journal.com/story/money/companies/2025/08/11/watch-live-ford-motor-co-makes-major-announcement-at-louisville-plant/85607256007/

Similar to This

electrek.co/2026/10/14/ford-opens-preorder-invites-30000-fathom-ev-pickup/

Credibility B−

Oct 14

Ford opens preorder invites for the $30,000 Fathom EV pickup: Want to be among the first to own Ford’s new EV pickup? You can now sign up for a preorder...

Bloomberg

bloomberg.com/news/articles/2026-10-11/ford-s-f-150-electric-truck-is-dead-and-more-popular-than-ever

Oct 11

Ford Killed Its Electric Truck. Then Demand Surged: The F-150 Lightning has become a coveted item in the used market after the company discontinued the model.

Oct 07

Ford CEO: Next-gen EVs will verify they're built correctly: Ford is racing to develop its next EVs. CEO Jim Farley told Business Insider their internal computers ...

businessinsider.com/ford-ceo-ev-assembly-fathom-pickup-2026-10

InsideEVs Aug 13

Ford Completes $2 Billion EV Factory Retooling For The $28,000 Fathom Truck In Under A Year

insideevs.com/news/804739/ford-fathom-ev-retooling-louisville-assembly-plant-complete/

2 similar articles

Detroit Free Press

eu.freep.com/story/money/cars/ford/2026/06/04/ford-ev-future-tested-detroit-roads/90386397007/

Jun 04

Keep an eye out: Ford's EV of the future to be tested on Detroit roads: Ford is building prototypes of its upcoming EV and testing them in Michigan soon ...

The Detroit News

detroitnews.com/story/business/autos/ford/2025/08/19/ford-blueoval-sk-ev-battery-joint-venture-begins-production-kentucky-tennessee-delay-2027/85723349007/

Aug 19 25

Ford EV battery joint venture begins production in Kentucky, delays Tennessee plant to '27

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The Atlantic

theatlantic.com/technology/archive/2025/08/ford-china-electric-cars/683880/

Aug 16 25

The American Car Industry Can’t Go On Like This: Ford is taking drastic steps to compete with China’s cheap EVs. Even that might not be enough.

Key FactsFord Plans a $30,000 Electric Pickup for 2027

Aug 16, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: theatlantic.com

CEO Jim Farley drove a Xiaomi SU7 for six months to study the competition, but ordinary U.S. buyers currently cannot purchase the model because of tariffs and technology restrictions.

The electric pickup announced for 2027 is planned to start at $30,000 in Louisville, while the F-150 Lightning Pro starts at about $55,000.

Ford says the new pickup will use 20 percent fewer parts and half as many cooling hoses, while the new production system is intended to accelerate output by up to 15 percent.

The plan is considered difficult because China has government subsidies, extensive engineering capacity, advanced battery technology and low labor costs, while U.S. electric-vehicle incentives have been cut.

And if we lose this, we do not have a future at Ford.
— Jim Farley, Ford CEO, discussing Ford's prospects in the context of global competition with China; quoted in The Atlantic article The American Car Industry Can’t Go On Like This

cnn.com/2025/08/11/business/ford-ev-investment

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CNN.com

C+

Aug 11 25

Ford announces $5 billion US investment as part of its ‘next Model T moment’: Ford plans to invest billions in new electric vehicle production ...

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276

Detroit Free Press

freep.com/story/money/cars/ford/2025/08/08/ford-electric-full-size-pickup-e-transit-van-delay/85573489007/

Aug 09 25

Ford further pushes out production of 2 EVs to focus on affordability: Ford is extending the delay to launch two next-generation EVs to focus on making smaller ...

3 similar articles

thetruthaboutcars.com Jul 21 25

OpinionWhat Happened to “Job One”?: Ed.note -- We have yet another TTAC Content Creator starting today.He's Gary Vasilash, a long time automotive industry ...

thetruthaboutcars.com/cars/editorials/what-happened-to-job-one-45129757

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Quartz

qz.com/ford-sales-up-14-percent-q2-pickups-hybrids

Jul 01 25

Ford gets big sales boost from pickups and hybrids: The automaker reported its best quarterly sales numbers in six years, thanks largely to truck and hybrid ...

6 similar articles

pcmag.com

Jul 01 25

Ford CEO Calls China's EVs 'Humbling' as Xiaomi Debuts $35K Tesla Model Y Rival: The cost, quality, and technology of Chinese EVs exceeds what Jim Farley has ...

pcmag.com/news/xiaomi-yu7-ev-35000-dollars-519-mile-range-ford-ceo-chinese-humbling

2 similar articles

electrek.co/2025/06/19/ford-says-low-cost-ev-platform-will-go-head-to-head-with-china/

Jun 19 25

Ford believes its low-cost EV platform will go head-to-head with China: Can Ford really compete with China’s electric vehicles? The American automaker believes ...

cnn.com/2025/04/30/business/ford-ceo-tariffs/

CNN.com

C+

Apr 30 25

Ford CEO Jim Farley: Employee pricing will continue as new auto tariffs loom: Ford CEO Jim Farley announced Wednesday on CNN that the automaker is extending its ...

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157

The Detroit News

detroitnews.com/story/business/autos/ford/2025/02/05/ford-earnings-2025-guidance-pricing-pressure/78256613007/

Feb 06 25

Ford forecasts lower 2025 earnings. Here's why: The Dearborn automaker expects an adjusted operating income of $7 billion to $8.5 billion, down from the $10 ...

Key FactsFord forecasts rising EV losses through 2025

Feb 6, 2025 · Reading time: ~30 sec.
Summary created with AI assistance · Source: reuters.com

Ford anticipates losses of up to $5.5 billion in its electric vehicle sector for 2025, mirroring last year’s figures.

The company reported a net profit of $1.8 billion for Q4, a significant recovery from a $500 million loss in the same quarter last year.

CEO Jim Farley raised concerns about potential U.S. tariffs on Mexico and Canada, which could increase costs and reduce sales demand.

Ford plans to cut costs by $1.4 billion while focusing on a hybrid vehicle strategy, contrasting with competitors' aggressive electric vehicle launches.

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ABC News