Entrepreneur Eberhard Bezner has died:

stuttgarter-zeitung.de/lokales/ludwigsburg/hemdenhersteller-aus-bietigheim-bissingen-frueherer-olymp-chefeberhard-bezner-ist-tot-79517635.html

Sep 30

Shirt manufacturer from Bietigheim-Bissingen: Former Olymp CEO Eberhard Bezner has died

Der Spiegel

B+

Sep 30

Textile entrepreneur and patron: Former Olymp CEO Eberhard Bezner has died: The "Shirt Pope," as the "FAZ" called the son of the founder of the traditional ...

spiegel.de/wirtschaft/unternehmen/eberhard-bezner-frueherer-olymp-chef-ist-tot-a-2794fdcc-bf9d-43fe-842b-1e7be4ea0e58

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lkz.de/lokales/wirtschaft-lokal_artikel,-unternehmer-eberhard-bezner-ist-gestorben-_arid,884582.html

Sep 30

Entrepreneur Eberhard Bezner has died: The long-time former managing director of the company Olymp from Bietigheim-Bissingen, Eberhard Bezner, has passed away.

Stuttgarter Zeitung

stuttgarter-zeitung.de/lokales/ludwigsburg/langjaehriger-olymp-firmenchef-trauer-um-tausendsassa-eberhard-bezner-79518100.html

Sep 30

Long-time Olymp CEO: Mourning for the multi-talented Eberhard Bezner: The shirt pioneer from Bietigheim-Bissingen died on Tuesday at the age of 90 ...

lkz.de/lokales/wirtschaft-lokal_artikel,-werden-ihn-in-dankbarer-erinnerung-behalten-olymp-patriarch-eberhard-bezner-mit-90-jahren-gestorb-_arid,884658.html

Sep 30

“We will remember him with gratitude”: Olymp patriarch Eberhard Bezner dies at 90

STIMME.de

stimme.de/wirtschaft/regional/eberhard-bezner-verstorben-hemdenhersteller-olymp-90-jahre-art-5219069

Sep 30

Olymp-Seniorchef ist tot: Eberhard Bezner aus Bietigheim-Bissingen mit 90 Jahren gestorben

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Credibility C

Oct 16

Tabea Fischer and the brand to the top: How her grandfather Eberhard Bezner inspired her to become an entrepreneur

lkz.de/lokales/wirtschaft-lokal_artikel,-stil-substanz-und-zukunft-75-jahre-olymp-wie-aus-einer-waschkueche-in-bietigheim-eine-internatio-_arid,882286.html

Sep 14

Style, Substance and Future - | 75 Years of Olymp: How an International Fashion Brand Emerged from a Laundry Room in Bietigheim

ahgz.de/hotellerie/news/neues-objekt-maerz-brueder-uebernehmen-das-eberhards-am-wasser-319793

https://www.ahgz.de

Aug 11

New property: Maerz brothers take over Eberhards am Wasser: The previous tenants of the Hotel Rose in Bietigheim-Bissingen will start in September as the new ...

augsburger-allgemeine.de/wirtschaft/wie-einst-genscher-maerz-muenchen-entwickelt-kult-pulli-weiter-114936884

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Augsburger Allgemeine

Aug 06

Like Genscher before him: Maerz München is developing a cult sweater: Maerz München is experiencing easy growth despite the difficult situation in the industry ...

stuttgarter-nachrichten.de/inhalt.bietigheimer-olymp-dynastie-die-bezners-aus-bietigheim-wie-der-vater-so-der-sohn.a00863f3-5d9c-4ad2-b0ac-dccb69fcf044.html

stuttgarter-nachrichten.de Apr 03

The Bietigheim Olymp Dynasty – The Bezner family from Bietigheim – like father, like son

Key FactsFourth Generation Leads Olymp and Maerz Munich

Apr 3, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: stuttgarter-nachrichten.de

Louis Bezner, great-grandson of Olymp’s founder, became Maerz Munich’s CEO in 2024 and is viewed as his father Mark Bezner’s successor.

Maerz Munich, part of the Olymp Bezner Group since 2010, aims under Louis’s leadership to attract affluent customers aged 30 to 45.

Olymp, Germany’s largest shirt manufacturer, employed 860 people and achieved €212 million revenue in 2024, increasingly emphasizing lifestyle branding.

The Bezner family maintains a longstanding fashion legacy, focusing on quality, reliability, and a personal ambassador role for their brands.

Perhaps my son Louis will become my successor.
— Mark Bezner, in an interview with Stuttgarter Nachrichten, about the possible succession of Louis as the head of Olymp Bezner.

stuttgarter-nachrichten.de Mar 16

Bietigheim-Bissingen - | Shirt manufacturer Olymp buys trademark rights from Eterna

stuttgarter-nachrichten.de/inhalt.bietigheim-bissingen-hemdenhersteller-olymp-kauft-markenrechte-von-eterna.b45f5f93-3c4f-4af7-8b37-e13a0b8797e5.html

Key FactsOlymp Acquires Eterna Brand Rights Post-Insolvency

Mar 16, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: lkz.de

Eterna ceased operations in 2026 following a self-initiated insolvency without any buyer offers.

The Olymp Bezner Group purchased all trademarks from Eterna Mode GmbH located in Passau.

Olymp considers the acquisition a valuable expansion of its brand portfolio targeting distinct customer segments.

Olymp plans to evolve into a lifestyle brand, while Eterna will maintain its reputation for quality shirts.

“We have great respect for the entrepreneurial achievement of our long-time market rival Eterna, which has shaped the German and European shirt market for decades alongside Olymp.”— Mark Bezner, owner and Chief Executive of Olymp, explains in a company statement.

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bietigheimerzeitung.de

Dec 31 25

Bietigheim-Bissingen - | Shirt pioneer celebrates birthday: The former managing director of Olymp, Eberhard Bezner, celebrates his 90th birthday today.

bietigheimerzeitung.de/inhalt.bietigheim-bissingen-hemden-pionier-feiert-geburtstag.fad4df7f-1fc4-4181-8957-d3278fa8a7e3.html

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stuttgarter-nachrichten.de Dec 11 25

Leadership change in Bietigheim - | Olymp restructures management - | what does the new one do?

stuttgarter-nachrichten.de/inhalt.fuehrungswechsel-in-bietigheim-olymp-baut-geschaeftsfuehrung-um-was-macht-der-neue.104ae520-4595-446b-b0c1-93268da464ca.html

Key FactsOlymp Revamps Leadership with Sales Expert

Dec 11, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: stuttgarter-nachrichten.de

Peter Hoever joins Olymp’s management in January to oversee total sales operations.

Hoever arrives from Bültel International Fashion Group with strong expertise in sales and omnichannel strategies.

Kai Graf moves to lead the national wholesale division for personal reasons.

Olymp’s leadership team will consist of four men managing finance, marketing, production, and sales sectors.

Peter Hoever is a recognized sales and omnichannel expert.
— Mark Bezner, CEO of Olymp, about Peter Hoever

Frankfurter Allgemeine Zeitung

A−

Dec 06 25

The brand enthusiast wants to move away from the Hans-Dietrich Genscher image: Louis Bezner wants to turn Maerz München into a lifestyle brand ...

faz.net/aktuell/wirtschaft/unternehmen/der-marken-fan-will-weg-vom-hans-dietrich-genscher-image-110797179.html

0 0

STIMME.de

stimme.de/wirtschaft/baden-wuerttemberg/bezner-baeder-betrieb-kirchheim-neckar-uebergabe-nachfolge-geregelt-flaschnerei-art-5100975

Oct 19 25

Succession arranged: Kirchheim swimming pool construction company Bezner remains in family hands

lkz.de/sport/handball_artikel,-keine-millionen-fuer-andere-proficlubs-ueberraschendes-ende-der-hb-ludwigsburg-ohne-gewinner-_arid,839420.html

Sep 05 25

No millions for other professional clubs: Surprising end for HB Ludwigsburg without a winner

lkz.de/sport/handball_artikel,-pleite-der-hb-ludwigsburg-clubchef-christian-koehle-bricht-sein-schweigen-_arid,839019.html

Sep 02 25

Bankruptcy of HB Ludwigsburg: Club CEO Christian Köhle breaks his silence: How did the HBL financial debacle come about? Now CEO Köhle speaks out ...

Frankfurter Allgemeine Zeitung

A−

Aug 22 25

Tabea Fischer founds the sports brand "to the top": Tabea Fischer was born into fashion. Now she has founded her own brand near Stuttgart: "to the top" brings ...

faz.net/aktuell/stil/mode-design/tabea-fischer-gruendet-die-sportmarke-to-the-top-110591378.html

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stuttgarter-nachrichten.de Aug 21 25

HB Ludwigsburg - | This is why the decision is being delayed further: HB Ludwigsburg does not yet have all the money for its future slimmed-down budget ...

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bietigheimerzeitung.de/inhalt.festival-in-bietigheim-bissingen-jazz-im-olymp-als-publikumsmagnet.82c240d3-ff99-487c-bd21-e45f47584a97.html

bietigheimerzeitung.de

Jun 20 25

Festival in Bietigheim-Bissingen - | Jazz im Olymp as a crowd puller: Music festival attracts 1,500 fans and presents a cross-section of jazz history - | ...