Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
npr.org/2026/05/22/nx-s1-5825872/shein-buys-everlane
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Shein Acquires Ethical Fashion Brand EverlaneThe acquisition expands Shein’s U.S. reach and offers new growth despite Everlane’s recent financial struggles.
- Shein purchased Everlane, a brand known for its commitment to ethical factories and transparency.
- Everlane will remain independent while maintaining its sustainability promises and quality standards.
- This acquisition provides Shein access to a premium online retail segment in the U.S. market.
- Consumers express concern that the merger might undermine Everlane’s core values and alienate loyal shoppers.
"Everlane was built on this brand around sustainability and fewer, better things — and Shein often feels the opposite," says Katie Thomas, who leads the Kearney Consumer Institute, a think tank inside a consulting firm that works with major retailers and brands.— Katie Thomas, who leads the Kearney Consumer Institute, a think tank inside a consulting firm that works with major retailers and brands
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Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
npr.org/2026/05/22/nx-s1-5825872/shein-buys-everlane
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