Paid articlePaywallInterview with CMO Alexander Schlüter: From performance to branding: Flix changes its marketing
horizont.net/marketing/nachrichten/interview-mit-cmo-alexander-schlueter-von-performance-zu-branding-flix-aendert-das-marketing-232713
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study and process of promoting, distributing, and selling products or services to customers
conversation, or its published record, based on an interviewer's questions and an interviewee's answers
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