Chatbots Are Making the Internet Smaller:
Tech companies say AI will expand the possibilities of searching the internet. So far, the opposite seems to be true.
theatlantic.com/technology/archive/2023/05/microsoft-bing-chatbot-search-information-consolidation/673958/
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web browser developed by Microsoft
artificial intelligence model capable of generating content in response to a prompt
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Key FactsMicrosoft's Bing is planning AI ads in an early pitch to advertisers.
Mar 13, 2023 · Reading time: ~30 sec.
Summary created with AI assistance
Summary created with AI assistance
- Early search results and interactions with Microsoft's Bing and Google's chatbot named Bard have revealed that they can be unpredictable.
- Microsoft anticipates that the Bing AI chatbot's more human responses will generate more users for its search function, and thus more advertisers.
- According to the ad executive, the company is taking traditional search ads, in which brands pay to have their websites or products appear on search results for keywords related to their business, and inserting them into responses generated by the Bing chatbot.
- Microsoft is also developing a new ad format for the chatbot that will target advertisers in specific industries.
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