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Key FactsMatcha’s Journey from Doubt to Worldwide Craze
Dec 8, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: pbs.org
Summary created with AI assistance · Source: pbs.org
- Matcha, a powdered green tea, has played a central role in Japan’s tea ceremony, chanoyu, since the 1500s.
- Western audiences initially met matcha with skepticism in the 19th century due to its strong and bitter flavor.
- Today, matcha is widely available in global cities and featured on menus at Starbucks since 2019 and Dunkin’ since 2020.
- The rise in matcha’s popularity is driven by social media exposure, health claims, and fascination with Japanese cultural practices.
a bowl of green gruel more bitter than quinine— Eliza Ruhamah Scidmore, American journalist and travel writer, described matcha this way in her 1891 book Jinrikisha Days in Japan.
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