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BGH judgment: The color of the Lindt gold bunny enjoys trademark protection: The Swiss manufacturer was able to prove that a majority of potential buyers ...
wiwo.de/unternehmen/handel/schokoladenhasen-bgh-urteil-farbton-des-lindt-goldhasen-geniesst-markenschutz/27465046.html
BGH judgment: the color of Lindts chocolate bunny is under trademark protection: A chocolate bunny in golden foil: The Federal Court of Justice confirms the ...
zeit.de/wirtschaft/2021-07/bgh-urteil-lindt-schoko-hase-gold-markenschutz
BGH judgment: the color of the Lindt "gold bunny" enjoys trademark protection: The BGH has decided in the dispute between Lindt and the Unterallgäuer Confiserie ...
augsburger-allgemeine.de/bayern/Konfiserie-aus-dem-Allgaeu-BGH-Urteil-Farbton-des-Lindt-Goldhasen-geniesst-Markenschutz-id60214361.html
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BGH judgment: The color of the Lindt gold bunny enjoys trademark protection: The Swiss manufacturer was able to prove that a majority of potential buyers ...
wiwo.de/unternehmen/handel/schokoladenhasen-bgh-urteil-farbton-des-lindt-goldhasen-geniesst-markenschutz/27465046.html
BGH judgment: the color of Lindts chocolate bunny is under trademark protection: A chocolate bunny in golden foil: The Federal Court of Justice confirms the ...
zeit.de/wirtschaft/2021-07/bgh-urteil-lindt-schoko-hase-gold-markenschutz
BGH judgment: the color of the Lindt "gold bunny" enjoys trademark protection: The BGH has decided in the dispute between Lindt and the Unterallgäuer Confiserie ...
augsburger-allgemeine.de/bayern/Konfiserie-aus-dem-Allgaeu-BGH-Urteil-Farbton-des-Lindt-Goldhasen-geniesst-Markenschutz-id60214361.html
Verdict: The color of the Lindt "gold bunny" enjoys trademark protection: Karlsruhe (dpa) - The golden hue of Lindt's famous chocolate Easter bunny enjoys ...
pnp.de/nachrichten/bayern/BGH-urteilt-Geniesst-der-Lindt-Goldhase-Markenschutz-4057855.html
BGH judgment: the golden hue of the Lindt chocolate bunny enjoys trademark protection
horizont.net/marketing/nachrichten/bgh-urteil-goldener-farbton-des-lindt-schokohasen-geniesst-markenschutz-193318
BGH judgment: The color of the Lindt gold bunny enjoys trademark protection: According to the Federal Court of Justice, the confectionery manufacturer Lindt has ...
lebensmittelzeitung.net/politik/nachrichten/bgh-urteil-farbton-des-lindt-goldhasen-geniesst-markenschutz-160708
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From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
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Decision of the Federal Court of Justice: Amazon may be more strictly controlled by the Cartel Office
spiegel.de/wirtschaft/amazon-darf-vom-bundeskartellamt-schaerfer-kontrolliert-werden-a-771cc7d0-f4a3-4cca-8df6-9eb666974ef1
Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
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Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Cum-ex scandal: Accused banker fails with constitutional complaint because of his diary quotes
spiegel.de/panorama/justiz/cum-ex-skandal-christian-olearius-scheitert-mit-verfassungsbeschwerde-zu-tagebuch-a-8c143cd1-6b06-4683-bae3-f218ef9d4ebd
AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
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Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
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Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
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Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
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Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
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How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
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Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
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Cocoa prices are now the highest they've ever been: There's a shortage because of late orders and climate change decimating crop yields
qz.com/cocoa-price-record-shortage-1851419030
A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
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Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Ex-swimming coach continues to deny child abuse in several cases: In December, the regional court found a 49-year-old guilty of sexual abuse ...
nordkurier.de/regional/mecklenburg-vorpommern/ex-schwimmtrainer-leugnet-kindesmissbrauch-in-mehreren-faellen-weiter-2447143
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
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What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
Jewel theft from the Green Vault: verdict against Remmo members is final: Almost four and a half years have passed since the spectacular theft of art from ...
tagesspiegel.de/berlin/juwelendiebstahl-aus-dem-grunen-gewolbe-urteil-gegen-remmo-mitglieder-ist-rechtskraftig-11508233.html
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Düsseldorf Airport: Do fast lanes violate the law?: Where does security clearance end and where does it begin? This is a question that could decide whether ...
nrz.de/staedte/duesseldorf/article242147948/Flughafen-Duesseldorf-Verstossen-Fast-Lanes-gegen-das-Gesetz.html
Fraud at car dealers: BGH supports buyers of used cars in the event of defects: Anyone who promises a certain condition when selling a car privately must ...
n-tv.de/ratgeber/BGH-staerkt-Kaeufern-von-Gebrauchtwagen-bei-Maengeln-den-Ruecken-article24863445.html
BOLD - the column on communication: Mathias Döpfner gives up: No, not his job! Just competition with Google. And the hope for a digital future of media ...
horizont.net/medien/kommentare/bold--die-kolumne-zur-kommunikation-mathias-doepfner-gibt-auf-219301
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
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Dorint boss announces constitutional complaint: Dirk Iserlohe has been fighting for years for higher coronavirus compensation for his hotel chain Dorint ...
sueddeutsche.de/wirtschaft/dorint-dirk-iserlohe-bundesverfassungsgericht-coronahilfen-1.6544413
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers.
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
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50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
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BGH: Sports betting losses must be paid back - Betano is threatened with a wave of lawsuits
stern.de/sport/bgh--sportwetten-verluste-muessen-zurueckgezahlt-werden---betano-droht-klagewelle-34602112.html
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
Commodity prices are rising and that means everything else might more expensive, too
qz.com/commodity-prices-going-up-inflation-1851397072
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
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Trial of euthanasia case: prison sentence for Berlin doctor: The accused doctor and his lawyer Thomas Baumeyer stand in courtroom 500 of the Moabit criminal ...
morgenpost.de/vermischtes/article242049170/Prozess-um-Sterbehilfe-Fall-Haftstrafe-fuer-Berliner-Arzt.html
Hennessy undergoes significant marketing shift in first campaign from W+K: Hennessy puts the focus on cocktails in first work from its new global agency ...
adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676
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Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
DTC marketing glossary—key words and terms brands need to know: From BCFM to DTC 1.0, here are direct-to-consumer words for marketers.
adage.com/article/marketing-news-strategy/direct-consumer-marketing-glossary-key-words-and-terms-brands-need-know/2551151
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits: The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/
Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...
adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
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How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.
adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/
DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-april-8-2024/2551636
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Realignment at Ambermedia: Ambermedia is restructuring and realigning itself.
wuv.de/Themen/Agentur/Neuausrichtung-bei-Ambermedia
DOOH Creative Challenge 2024: On to the final sprint: The DOOH Creative Challenge 2024 is being extended: The best campaigns for Digital Out of Home can still be ...
wuv.de/Themen/Media/DOOH-Creative-Challenge-2024-Auf-zum-Endspurt
The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.
adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity: Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
adweek.com/brand-marketing/o-j-simpson-death-risks-of-a-brand-betting-on-a-celebrity/
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
- O.J. Simpson tried unsuccessfully to improve his image through social media.
- Despite attempts at normalization through videos, he could not alter his negative image.
- Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.
- Simpson's controversial videos further polarized and isolated him from the public.
‘Smack for Heinz’ billboards dispense ketchup outside Chicago eateries that don’t serve it
adage.com/creativity/work/smack-heinz-billboards-dispense-ketchup-outside-chicago-eateries-dont-serve-it/2550326
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