Yasmine Parrish took The Honest Company's creator strategy from "The United Shades of Beige" to intentional marketing and casting—ensuring that ... Show more

No imposter syndrome for this CEO: Honest Company’s Carla Vernón is leading the indie brand like a big CPG company.
fastcompany.com/91593701/no-impostor-syndrome-for-this-ceo

Key FactsCarla Vernón runs Honest like a major CPG company
Aug 24, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: fastcompany.com
Summary created with AI assistance · Source: fastcompany.com
- The Honest Company generated $371.3 million in revenue in 2025 and had a market capitalization of about $540 million.
- Founded in 2011 and launched in 2012, the company went public in 2021; Jessica Alba remains on its board after stepping down as chief creative officer in April 2024.
- Under Vernón, Honest exited retail and online stores in Canada and shut down its direct-to-consumer business as it prioritized profitability.
- Gross margin increased from 40.4% to 48.4% in the second quarter, an eight-percentage-point rise.
I don’t have imposter syndrome, so I can’t really help you there.— Carla Vernón, CEO of Honest, in response to questions about imposter syndrome in a Modern CEO interview
Leadership Summit 2026: Honest Company CEO Carla Vernón on Leading with Focus in Turbulent Times
hbr.org/podcast/2026/07/leadership-summit-2026-honest-company-ceo-carla-vernon-on-leading-with-focus-in-turbulent-times-2

Jean Freeman is CEO of indie agency Zambezi and co-founder, with Cornett’s Christy Hiler, of Own It, an industry group dedicated to supporting women-owned ... Show more
Zambezi CEO Jean Freeman on the rise of indies and women-owned agencies
Zambezi CEO Jean Freeman on the rise of indies and women-owned agencies
At the May 20 HBR Leadership Summit, Carla Vernón, CEO of The Honest Company, sat down with HBR Editor at Large Adi Ignatius to discuss how leaders can keep ... Show more

On May 20, HBR's Leadership Summit will gather top CEOs for a day of hands-on learning and conversation. Carla Vernón, CEO of The Honest Company ... Show more
HBR Leadership Summit 2026
HBR Leadership Summit 2026
Astronaut Requests $11 Celebrity Beauty Product for Trip to Space: Among the priceless scientific equipment on Artemis II is one seriously affordable lotion.
thelooker.thedailybeast.com/artemis-ii-astronaut-packs-11-beauty-product-by-jessica-alba-for-trip-to-space/

Artemis II Astronaut Makes Hygiene Request—Jessica Alba’s Reaction Goes Viral: An unexpected request during space mission highlights everyday human needs
newsweek.com/artemis-ii-astronaut-makes-hygiene-request-jessica-albas-reaction-goes-viral-11799072

Celebrity household and beauty brand shuts website: The celebrity-backed household and beauty brand closes all stores and its website as it takes drastic steps ...
thestreet.com/retail/celebrity-backed-household-and-beauty-brand-closes-all-locations

How to Turn Around Your Business After a Crisis: Leaders at Honest Company and National Women's Soccer League reveal how they repaired their company ...
inc.com/chris-morris/how-to-turn-around-your-business-after-a-crisis/91262423

Jessica Alba's Special Diamond Necklace Pays Tribute to Her 3 Children in New Selfie
instyle.com/jessica-alba-necklace-tribute-to-3-kids-new-selfie-11839748
:max_bytes(150000):strip_icc()/GettyImages-2170856126-f3ec86eb76c0463cac4c476d116d93dd.jpg)
Jessica Alba's Plunging Red Dress Includes a Bedazzled Keyhole Cutout: Jessica Alba sports a plunging red dress with cutouts and crystal accents in a brand ...
instyle.com/jessica-alba-red-dress-plunging-bedazzled-keyhole-cutout-11831564
:max_bytes(150000):strip_icc()/jessica-b1eab230e257482eac5bf0b95def4ba0.jpg)
Jessica Alba's Plunging Red Dress Includes a Bedazzled Keyhole Cutout: Jessica Alba sports a plunging red dress with cutouts and crystal accents in a brand ...
instyle.com/jessica-alba-red-dress-plunging-bedazzled-keyhole-cutout-11831564
:max_bytes(150000):strip_icc()/jessica-b1eab230e257482eac5bf0b95def4ba0.jpg)
Tesla stock soars for 4th straight week with Musk pay package, board addition in focus
finance.yahoo.com/news/tesla-stock-soars-for-4th-straight-week-with-musk-pay-package-board-addition-in-focus-170629944.html
Jessica Alba, Cash Warren list $19M estate amid divorce: Jessica Alba and Cash Warren aren't just closing the book on their marriage but their family's ...
nydailynews.com/2025/04/23/jessica-alba-cash-warren-selling-home-amid-divorce/

Inside Carla Vernón’s plan to future-proof The Honest Company: With retail disruption and cultural divides reshaping the marketplace, The Honest Company’s CEO ...
fastcompany.com/91308082/inside-carla-vernons-plan-to-future-proof-the-honest-company

Jessica Alba and Cash Warren file for divorce after 17 years, no prenup: Jessica Alba and Cash Warren filed for divorce Friday after nearly 17 years of marriage ...
nydailynews.com/2025/02/07/jessica-alba-and-cash-warren-file-for-divorce-after-17-years-no-prenup/

Jessica Alba and Cash Warren are divorce-bound: report: Jessica Alba and and Cash Warren are separated and on the road to divorce after nearly 17 years of ...
nydailynews.com/2025/01/08/jessica-alba-cash-warren-separation-divorce/

One Serial Founder on Why It's Cheaper Than Ever to Start a Business | Entrepreneur
entrepreneur.com/growing-a-business/this-serial-founder-on-why-its-cheaper-than-ever-to-start/479293

President Joe Biden joked with Jessica Alba at a reception marking Hispanic Heritage Month at the White House. Biden told Alba, "If I'm really good ... Show more

Jessica Alba Steps Down as Chief Creative Officer at The Honest Company: It's been 12 years since she founded what would become a consumer products ...
inc.com/diana-ransom/jessica-alba-steps-down-chief-creative-officer-honest-company.html

The Honest Company: An Impressive Improvement: The Honest Company surpasses expectations with strong financial performance in Q4 2023, demonstrating potential ...
seekingalpha.com/article/4677244-the-honest-company-an-impressive-improvement

Paid articlePaywall