No imposter syndrome for this CEO:
Honest Company’s Carla Vernón is leading the indie brand like a big CPG company.
fastcompany.com/91593701/no-impostor-syndrome-for-this-ceo
Photo: fastcompany.com · view article
Carla Vernón runs Honest like a major CPG companyThe Honest Company recorded $371.3 million in 2025 revenue; its gross margin rose to 48.4% in the second quarter.
Key FactsAug 24, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: fastcompany.com
Summary created with AI assistance · Source: fastcompany.com
- The Honest Company generated $371.3 million in revenue in 2025 and had a market capitalization of about $540 million.
- Founded in 2011 and launched in 2012, the company went public in 2021; Jessica Alba remains on its board after stepping down as chief creative officer in April 2024.
- Under Vernón, Honest exited retail and online stores in Canada and shut down its direct-to-consumer business as it prioritized profitability.
- Gross margin increased from 40.4% to 48.4% in the second quarter, an eight-percentage-point rise.
I don’t have imposter syndrome, so I can’t really help you there.— Carla Vernón, CEO of Honest, in response to questions about imposter syndrome in a Modern CEO interview
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psychological pattern in which people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a "fraud"
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