UPDATE: Delta Air Lines CEO Backtracks On Announced Changes To Product & SkyMiles Program
loyaltylobby.com/2023/09/28/delta-air-lines-ceo-backtracks-on-announces-changes-to-product-skymiles-program/
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Delta CEO Signals Possible Changes to SkyMiles PlansEd Bastian said in Atlanta that changes scheduled for January 1, 2024, were still under review.
Key FactsSep 28, 2023 · Reading time: ~45 sec.
Summary created with AI assistance · Source: loyaltylobby.com
Summary created with AI assistance · Source: loyaltylobby.com
- Changes announced two weeks ago are supposed to alter how members earn credits toward 2025 status.
- Bastian said Delta was reviewing customer feedback and would announce modifications over the coming weeks.
- Bastian said demand for premium products exceeds Delta's capacity, while COVID had nearly doubled the number of Diamonds.
- Meanwhile, Alaska Airlines, JetBlue, and Frontier launched status-match programs seeking dissatisfied Delta customers.
"No question, we probably went too far," Bastian acknowledged. "I think we moved too fast. And so we’re looking at it now. I’m not going to preview any of the changes that we might make, but we will be making modifications and changes, because it really matters to us."— Ed Bastian, Delta Air Lines CEO, during a Rotary Club of Atlanta talk, acknowledging that the changes went too far and signaling that modifications would be made.
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