Why should brands think about their ‘reason for being’:
Prupose driven marketing has been proven to be a successful strategy in helping brands carve a niche for ...
forbesindia.com/article/news/why-should-brands-think-about-their-reason-for-being/2989200/1
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the act of influencing, controlling, enhancing, or concealing of an individual's or group's reputation
provides a leading indicator of consumer purchase intentions and loyalty
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