Nov 11

What Customers Really Value—and Why Leaders Keep Getting It Wrong:

Vikas Mittal, professor of marketing at Rice University, explains the benefits of a ...

Story Details

Last Updated
Total Articles	1

Main Topics

#science

systematic study of the world through testable explanations, empirical evidence, and independent verification

#economy-of-the-united-states

national economy of the United States

#university

#rice

staple food grain of Oryza and Zizania species, for the plant see Q161426

Similar to This

Oct 07

Do You Know What Your Customers Value?: Not according to the data. Here’s how to fix that.