Similar to This
Previous

4 Things to Cut for Better Marketing Results: Removing what isn’t working can boost marketing initiatives.
inc.com/scott-baradell/4-things-to-cut-for-better-marketing-results/91430464

McDonald’s US CMO steps down as the chain seeks more brand love
adage.com/brand-marketing/food-beverage/aa-mcdonalds-us-cmo-exits-what-next-needs/

Paid articlePaywall GWA Award: Only two Golds at the Effie 2026: Gold is a rare commodity: This year, the German Association of Communication Agencies (GWA) is awarding only two ...
horizont.net/agenturen/nachrichten/gwa-award-nur-zweimal-gold-beim-effie-2026-236447

Brewery restructuring – | Bitburger streamlines marketing and sales structures: The Bitburger Brewery Group plans to streamline its marketing and sales ...
lebensmittelpraxis.de/industrie-aktuell/getraenke/50251-brauerei-umbau-bitburger-baut-fuehrungsebenen-ab-und-staerkt-it.html

Sports Sponsorship Association: Michael Steinhauser becomes new Managing Director of the VSA
horizont.net/marketing/nachrichten/sportsponsoring-verband-michael-steinhauser-wird-neuer-geschaeftsfuehrer-der-vsa-236471

Do You Need a CCO or a CMO?: Communications and marketing are two different things.
inc.com/sarah-mattina/do-you-need-a-cco-or-a-cmo/91428400

12 key agency and marketing job moves to know about
adage.com/executive-moves/aa-key-agency-marketing-job-changes-bbdo-liquid-iv-lego/

Paid articlePaywall Marketing: Rewe finds new social media manager at Aldi Nord: Rewe has a new social media manager. The Cologne-based company poached an expert from the ...
lebensmittelzeitung.net/handel/personalien/29-jaehrige-kommt-von-aldi-das-ist-die-neue-social-media-chefin-von-rewe-194105

Paid articlePaywall Campaign, AI, and many offers: How MediaMarktSaturn maximizes Black November: MediaMarktSaturn tells many small stories during Black November. The Deal Maxxing ...
horizont.net/marketing/nachrichten/kampagne-ki-und-viele-angebote-so-maximiert-mediamarktsaturn-den-black-november-236414

Communications firm Public Policy buys Reevemark for up to $80 million, sources say
reuters.com/business/communications-firm-public-policy-buys-reevemark-up-80-million-sources-say-2026-11-02/

Paid articlePaywall Measurability beats effectiveness - | the CMO dilemma: A study by Marketing Week from Great Britain shows: Simple measurability is more important to marketing ...
wuv.de/themen/marke/messbarkeit-schlaegt-effektivitaet-das-cmo-dilemma

After 35 years: Alexander Zverev is number 1 in tennis - | and this is how the brands congratulate him
horizont.net/marketing/nachrichten/nach-35-jahren-alexander-zverev-ist-die-nummer-1-im-tennis---und-so-gratulieren-die-marken-236402

On the death of the Star Trek icon: These were the best commercials with Sir Patrick Stewart
horizont.net/marketing/nachrichten/zum-tod-der-star-trek-ikone-das-waren-die-besten-werbespots-mit-sir-patrick-stewart-236403

Paid articlePaywall Ten AI myths that persist in marketing: A chatbot doesn't automatically create a good brand experience, and an AI-powered motif doesn't automatically ...
wuv.de/themen/ki-tech/zehn-ki-mythen-die-sich-im-marketing-hartnaeckig-halten

German Brochure Award 2026: This is what Germany's best brochures look like: The winners of the German Brochure Award 2026 have been announced ...
horizont.net/marketing/nachrichten/deutscher-prospekt-award-2026-so-sehen-deutschlands-beste-prospekte-aus-236305

The Apple "doesn't fold": #Crackgate: This is how Samsung is making fun of Apple's iPhone Duo
horizont.net/marketing/nachrichten/der-apfel-klappt-nicht-crackgate-so-macht-sich-samsung-ueber-dasiphone-duo-von-apple-lustig-236358

HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. The DFB Cup continues to produce the most exciting football stories: ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-236364

Twitter Blue: All you need to know about Twitter’s first subscription service: A few days ago, the company finally released the update that would provide support ...
financialexpress.com/industry/technology/twitter-blue-all-you-need-to-know-about-twitters-first-subscription-service/2265576/
Next