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This Agency CEO Says the ‘Spice Girls’ Strategy Is How You Win Influencer Marketing
inc.com/ali-donaldson/creator-marketing-strategy-spice-girls-jo-cronk/91422022

Bata to step up ad spend to woo younger shoppers: Bata India boosts advertising spend to appeal to younger consumers, leveraging AI for efficient creative ...
financialexpress.com/business/industry-bata-to-step-up-ad-spend-to-woo-younger-shoppers-4364966/

E.l.f. Beauty CFO Mandy Fields on consumers, pricing and building a foundation in cosmetics
cnbc.com/2026/10/16/elf-beauty-cfo-mandy-fields-tariffs-marketing-makeup.html

26% of Americans say creator content has influenced their vote: The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page ...
businessinsider.com/one-in-four-americans-say-creator-content-influenced-their-vote-2026-10
Billion Dollar Boy Group acquires Creator Authority: Billion Dollar Boy Group is making its first-ever acquisition, one the influencer marketing company says ...
businessinsider.com/billion-dollar-boy-group-acquires-creator-authority-influencer-marketing-agency-2026-10
This Income Bracket Is More Likely to Trust Influencers — And Want Their Jobs: A September survey of about 2,000 U.S. adults found that this income bracket was ...
entrepreneur.com/business-news/this-income-bracket-is-more-likely-to-trust-influencers-and-want-their-jobs

High earners are more likely to trust influencers: data: 61% of high earners trusted creators' recommendations, compared with about half of lower earners ...
businessinsider.com/influencer-trust-rises-with-income-morning-consult-survey-2026-10
Emma Camp wants Gen Z to grow up: 'Nobody is coming to save you.' A conversation with the anti-therapy pro-capitalist writer and influencer riding the short form ...
businessinsider.com/emma-camp-gen-z-grow-up-shortform-video-influencer-2026-10
Substack welcomes its influencer marketing era: Rothy's is going all-in on Substack with IRL events and sponsoring personal essays. Other brands are following ...
businessinsider.com/substack-welcomes-influencer-marketing-newsletters-rothys-poppi-brands-2026-10
Paid articlePaywallThe 5 next big things in media and entertainment for 2026: A tool that makes creating animation less of a slog, a platform for taking influencer marketing global ...
fastcompany.com/91612106/media-entertainment-social-next-big-things-in-tech-2026

The making of a Ugandan influencer: Authenticity in the age of algorithms: During my engagement with a prominent Ugandan influencer, who requested anonymity ...
monitor.co.ug/uganda/oped/letters/the-making-of-a-ugandan-influencer-authenticity-in-the-age-of-algorithms-5619992

Influencer: The business of one's own life: Traveling, posting, making money: Influencer sounds like a dream job where work looks like a vacation ...
diepresse.com/41318532/influencer-das-geschaeft-mit-dem-eigenen-leben

From cancellations to influencer marketing: Digital Fairness Act: What consumer advocates are demanding
fvw.de/traveltech/systeme/von-stornos-bis-influencer-marketing-digital-fairness-act-das-fordern-verbraucherschuetzer-265038

Paid articlePaywallWhen they eat their way through the menus, it's a lot at stake for the restaurants
nordkurier.de/regional/rostock/wenn-sie-sich-durch-die-speisekarten-essen-geht-es-fuer-die-restaurants-um-viel-4456423

Vacant storefronts in the city center: Can influencers solve the problem?: Like many cities in Schleswig-Holstein, Rendsburg is also struggling with vacant ...
ndr.de/nachrichten/leerstand-in-innenstaedten-koennen-influencer-problem-loesen,stadtfluencer-100.html

Trust instead of reach: Why IPG Health is bringing Influencer ID to Europe: With "Influencer ID," IPG Health is bringing its US-established healthcare influencer ...
wuv.de/Themen/Agentur/Vertrauen-statt-Reichweite-Wieso-IPG-Health-die-Influencer-ID-nach-Europa-bringt

Paid articlePaywallAnalysis: This is how much retailers invest annually in influencer marketing: German retailers are increasingly relying on the reach of influencers in their ...
lebensmittelzeitung.net/handel/nachrichten/analyse-so-viel-investiert-der-handel-jaehrlich-in-influencer-marketing-186009

Paid articlePaywallPepsico in Advertising Transformation: | "Women's football deserves more attention and respect"
horizont.net/marketing/nachrichten/pepsico-in-der-werbetransformation-frauenfussball-verdient-mehr-aufmerksamkeit-und-respekt-229428

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