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Porsche Profit Slumps 30% on Model Renewals, China Downturn: Porsche AG’s profit plummeted during the first quarter for the weakest result since listing in ...
bloomberg.com/news/articles/2024-04-26/porsche-profit-slumps-30-on-model-renewals-china-downturn
Porsche AG posts Q1 profit drop on ramp-up costs: Porsche on Friday reported a 30% drop in first-quarter operating profit, citing higher investments in what the ...
reuters.com/business/autos-transportation/porsche-ag-posts-q1-profit-drop-ramp-up-costs-2024-04-26/
Volkswagen holds keys to Porsche's race against Ferrari: Porsche AG's ability to close a hefty valuation discount to top rival Ferrari could hinge on whether its ...
reuters.com/business/autos-transportation/volkswagen-holds-keys-porsches-race-against-ferrari-2024-04-23/
From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
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Drivers, start your electric motors!: Imagine an auto race with speed but no engine noise. That battery-powered future is already here, with Formula E.
washingtonpost.com/climate-solutions/2024/04/23/electric-vehicles-motorsports-formulae/
Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
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Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Volkswagen insists on e-fuels as a supplement to electric cars: Group CEO Oliver Blume expects the price of synthetic fuel to fall quickly and the business to ...
faz.net/aktuell/wirtschaft/unternehmen/volkswagen-pocht-auf-e-fuels-als-ergaenzung-zu-elektroautos-19649887.html
AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
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Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
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Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Sebastian Steudtner says he has surfed the ‘unsurfable’ after drone technology measures 93.7-foot wave as world record
cnn.com/2024/04/22/sport/sebastian-steudtner-record-breaking-wave-surfing-spt-intl/
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
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Work culture: Agencies are focusing on their own people again: And hire less externally. The trend seems to be born out of necessity, but it brings with it many ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
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Happiness Is Collecting Unloved Porsches and Driving Them Hard: In a world of paint-to-sample GT3s, Cyrus Jilla's collection of overlooked ...
thedrive.com/news/happiness-is-collecting-unloved-porsches-and-driving-them-hard
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
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NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
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Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
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Volkswagen unveils new Porsche-like electric SUV design, but you can’t have it: The Volkswagen ID. Code previews a new electric SUV aimed at younger buyers ...
electrek.co/2024/04/24/vw-unveils-new-porsche-like-ev-design-but-you-cant-have-it/
Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
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HORIZON Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recently published Zeit interview, actor Til Schweiger lashes out ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
Wehrlein is Formula E's first repeat winner of 2024: Porsche's Pascal Wehrlein became the first repeat winner of the Formula E season when he won the second of ...
reuters.com/sports/formula1/wehrlein-is-formula-es-first-repeat-winner-2024-2024-04-14/
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
In The Luxury Car Race We Are Betting On Porsche: Porsche's performance has been lackluster, while Ferrari has delivered over 600% returns to investors since its ...
seekingalpha.com/article/4683828-in-the-luxury-car-race-we-are-betting-on-porsche
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Rüttelsteig in Ingolstadt: How Gernot Döllner turns Audi into a Porsche offshoot: Audi boss Gernot Döllner is taking a management level out of development and ...
manager-magazin.de/unternehmen/autoindustrie/audi-gernot-doellner-setzt-auf-porsche-benzin-und-sorgt-fuer-unruhe-in-ingolstadt-a-55f1c7d5-f1f3-424f-b3fd-5285cbf086c3
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TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
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Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Porsche partners with ClearMotion for its smooth suspension tech: German luxury automaker Porsche has partnered with ClearMotion to validate the U.S ...
reuters.com/business/autos-transportation/porsche-partners-with-clearmotion-its-smooth-suspension-tech-2024-04-09/
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
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Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
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A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
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Road rage fight brings traffic on major Scots motorway to a standstill : Traffic can be seen passing freely on the slip road to the city centre as a truck blows ...
dailyrecord.co.uk/news/scottish-news/road-rage-fight-brings-traffic-32574844
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
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AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
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New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
2004 Porsche Boxster S 50th Anniversary Edition 1 of 1953 Built for sale by auction
pistonheads.com/buy/auction/16566504
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
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Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Volkswagen- and Porsche boss Blume about electric cars, the VW Golf, football and the AfD
augsburger-allgemeine.de/wirtschaft/volkswagen-und-porsche-chef-blume-ueber-e-autos-den-vw-golf-fussball-und-die-afd-id70374936.html
Wehrlein wins Misano E-Prix after last-lap heartbreak for Rowland: MISANO: The Misano E-Prix saw Pascal Wehrlein of the TAG Heuer Porsche Formula E Team emerge ...
arabnews.com/node/2493376/sport
Bentley, Porsche, Rolls-Royce see sales plunge after mandatory green plate rule on company cars
koreatimes.co.kr/www/tech/2024/04/419_372684.html
BOLD - the column on communication: Mathias Döpfner gives up: No, not his job! Just competition with Google. And the hope for a digital future of media ...
horizont.net/medien/kommentare/bold--die-kolumne-zur-kommunikation-mathias-doepfner-gibt-auf-219301
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
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Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
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New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers.
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
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Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
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50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
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Porsche: “Not all teams treated equally” after da Costa Formula E Misano DSQ: Porsche team principal Florian Modlinger has suggested that “not all teams are ...
motorsport.com/formula-e/news/porsche-not-all-teams-treated-equally-after-da-costa-formula-e-misano-dsq/10598619/
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
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Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
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