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Key FactsGoogle integrates user-tracking ad platform directly into Chrome
Sep 9, 2023 · Reading time: ~30 sec.
Summary created with AI assistance · Source: arstechnica.com
Summary created with AI assistance · Source: arstechnica.com
- Chrome now directly tracks users and generates a list of 'topics' that it shares with advertisers.
- Chrome users will now see a pop-up notifying them that the ad platform has been rolled out to them.
- All of Google's documentation about this feature feels like it was written in a parallel universe, with Google referring to the browser-based advertising platform as 'a significant step towards a fundamentally more private web.'
- The argument here is that Google promises to eventually disable third-party tracking cookies in Chrome, and the new ad platform, despite its limitations, is considered better than the current situation with third-party cookies.

It’s time to ditch Chrome: As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works
wired.co.uk/article/google-chrome-browser-data

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