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Key FactsGoogle integrates user-tracking ad platform directly into Chrome
Sep 9, 2023 · Reading time: ~30 sec.
Summary created with AI assistance · Source: arstechnica.com
  • Chrome now directly tracks users and generates a list of 'topics' that it shares with advertisers.

  • Chrome users will now see a pop-up notifying them that the ad platform has been rolled out to them.

  • All of Google's documentation about this feature feels like it was written in a parallel universe, with Google referring to the browser-based advertising platform as 'a significant step towards a fundamentally more private web.'

  • The argument here is that Google promises to eventually disable third-party tracking cookies in Chrome, and the new ad platform, despite its limitations, is considered better than the current situation with third-party cookies.
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