Literally Media Acquires Mel Magazine From Recurrent Ventures:

horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406

1

0

https://www.horizont.net 19h

Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...

0

Apr 26

Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...

wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute

1

13h

Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...

adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031

horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541

0

https://www.horizont.net 23h

HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...

0

wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok

19h

These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.

0

horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521

https://www.horizont.net Apr 25

Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”

0

adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/

Apr 25

Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...

Quick Glance: Meta Invests Heavily in Artificial Intelligence

Meta focuses on AI to enhance app appeal

The smart glasses with AI capabilities aim to attract users

Meta envisions AI assistants for complex tasks in communication

Meta aims to become a global leader in AI, despite significant investments

2

10h

Revolving Door Roster Updates: BBH, CTI Digital, M&C Saatchi & More: The top agency hires and promotions from this week.

adweek.com/agencyspy/revolving-door-roster-updates-bbh-cti-digital-mc-saatchi-more/

0

adweek.com/agencyspy/revolving-door-agency-moves-alma-spark-within-more/

Apr 25

Revolving Door Agency Moves: Alma, Spark, Within & More: The top agency news from this week.

0

horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450

https://www.horizont.net Apr 24

From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...

5

Apr 24

Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...

wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen

adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526

Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies

Tesla lowers prices in Germany to increase inventory and sales.

Elon Musk addresses price complaints and emphasizes the need for flexible pricing.

Buyers of Tesla vehicles during expensive phases may face depreciation.

Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.

94 similar articles

3

Ad Age

C

Apr 24

Gen Zers in marketing—why executives must embrace their ideas for social media success

2

Apr 23

AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...

adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686

6

horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468

https://www.horizont.net Apr 24

Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...

1

Apr 24

What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...

adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741

0

Apr 23

Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.

adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696

horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404

1 similar article

1

https://www.horizont.net Apr 22

Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose

horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389

1 similar article

3

0

https://www.horizont.net Apr 22

ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1

1

Apr 24

Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'

adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/

0

adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/

Apr 24

The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.

0

wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp

Apr 23

Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge

0

Apr 22

Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge

wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag

1

Apr 22

5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...

adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231

horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379

0

https://www.horizont.net Apr 22

New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...

1 similar article

0

wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht

Apr 22

New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...

1

Apr 23

How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...

adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/

0

adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/

Apr 23

When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.

0

Apr 20

How Babylist grew from a baby registry site to a $400 million media and commerce business

adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841

2

0

Ad Age

C

Apr 20

Ex-Butchershop employees launch new venture after the agency closed without warning

adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046

1

IGN

Apr 20

Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN

ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater

44

Apr 19

5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.

adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156

1

Apr 19

DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...

nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652

21

Apr 19

4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.

adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206

0

Apr 19

Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...

adweek.com/creativity/creator-jayde-powell-safe-space-social-media/

1

8h

Microsoft and Alphabet enjoy AI-powered gains from cloud divisions: Combined market value of the two tech giants rose by more than $250bn after revenue growth ...

ft.com/content/f01c6852-8aa6-4cc0-991d-38f15077ba92

32

7h

Google plans $3 bln data center investment in Indiana, Virginia

27

15h

Google parent Alphabet reclaims spot in $2 trillion valuation club: Alphabet breached the $2 trillion market value mark for the first time since November 2021 on ...

reuters.com/technology/google-parent-alphabet-reclaims-spot-2-trillion-valuation-club-2024-04-26/

32

13h

Wall Street sees Google stock rallying to $200 because maybe Google can win AI after all

qz.com/google-stock-rally-ai-search-wall-street-analysts-1851438633

0

Apr 26

Sequoia commits to backing Elon Musk’s xAI start-up: Venture capital firm is among investors that entrepreneur is wooing as he seeks to gain ground on rivals

ft.com/content/fc8355e6-3219-4681-a4da-73feca50cd8a

Quick Glance: Sequoia backs Elon Musk’s xAI venture

Sequoia Capital, a well-known venture capital firm in Silicon Valley, has committed to supporting Elon Musk's artificial intelligence start-up xAI to help him raise billions and compete with OpenAI, Meta, and Google.

The exact amount of Sequoia's investment in xAI remains undisclosed.

Sequoia, an early investor in Google, YouTube, and Apple, has backed several Musk projects in recent years, including The Boring Company and SpaceX.

74

10h

Google files motion for summary judgment in U.S. ad tech case: Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S ...

reuters.com/legal/google-files-motion-summary-judgment-us-ad-tech-case-2024-04-26/

16

Apr 26

Google parent Alphabet announces first-ever dividend of 20 cents per share: Alphabet announced its first-ever dividend of 20 cents per share on Thursday ...

31

3h

It will cost drivers $15 to enter lower Manhattan starting June 30. Here’s what you need to know.

pennlive.com/news/2024/04/it-will-cost-drivers-15-to-enter-lower-manhattan-starting-june-30-heres-what-you-need-to-know.html

9

5h

Most drivers will pay $15 to enter busiest part of Manhattan starting June 30: Transit officials say the start date for the $15 toll most drivers will be charged ...

abcnews.go.com/Business/wireStory/drivers-pay-15-enter-busiest-part-manhattan-starting-109701350

339

6h

South African democracy: Did the 'get-out-of-jail' vote live up to the hype?: Thirty years after Nelson Mandela's election and apartheid's end ...

bbc.com/news/world-africa-68896379

49

9h

Nasdaq and the S&P had their best weeks since November as Google joins the $2 trillion club

qz.com/dow-jones-nasdaq-alphabet-google-stock-market-cap-ai-1851439404

4

Apr 25

Bitcoin falls below $64,000 as Meta, Microsoft and Google continue to drop: Slow economic growth and weak earnings reports in the tech sector have led to a ...

qz.com/bitcoin-ether-meta-ibm-microsoft-google-alphabet-1851435315

1

Apr 25

Chanel CEO Says Price Hikes Driven by Inflation, Craftsmanship: Chanel’s chief executive officer defended the luxury brand’s pricing after it raised the cost of ...

bloomberg.com/news/articles/2024-04-25/chanel-ceo-says-price-hikes-driven-by-inflation-craftsmanship

techcrunch.com/2024/04/26/good-news-for-rubrik-bad-news-for-tiktok-and-medium-news-for-early-stage-startups/

3

10 7

TechCrunch 15h

Good news for Rubrik, bad news for TikTok, and medium news for Early Stage startups

4

Apr 25

Altria tops first quarter sales on higher pricing, robust demand for smokeless alternatives

reuters.com/business/retail-consumer/altria-tops-first-quarter-sales-higher-pricing-robust-demand-smokeless-2024-04-25/

Quick Glance: Altria Exceeds First Quarter Sales Expectations with Higher Pricing and Robust Demand for Smokeless Alternatives

Altria topped quarterly sales expectations in the first quarter due to higher pricing and rising demand for alternatives to conventional tobacco products.

The company's revenue net of excise taxes came in at $4.72 billion in the first quarter, surpassing analyst expectations.

Altria has been revamping its product portfolio to keep up with consumers switching from traditional tobacco products to e-cigarettes or other alternatives.

The results reflect the upbeat quarterly results of peer company Philip Morris International, which saw robust demand for its heated tobacco product and Zyn nicotine pouches.

16

Apr 25

Google accused of making it harder to search for rival: In a complaint to the EU, email firm Tuta says it suddenly became much less visible in Google search.

bbc.com/news/articles/ckv7jz9x1l9o

212

Apr 26

Alphabet issues first-ever dividend, $70 billion buyback: Google issued its first-ever dividend of 20 cents and authorized a $70 billion share repurchase program ...

cnbc.com/2024/04/25/alphabet-issues-first-ever-dividend-70-billion-buyback.html

16

1h

‘A lot has changed… my hair’: Sundar Pichai on completing 20 years in Google: Sundar Pichai, CEO of Google, joined the company in 2004 as a product manager ...

hindustantimes.com/trending/a-lot-has-changed-my-hair-sundar-pichai-on-completing-20-years-in-google-101714188682008.html

15

Apr 25

'Taylor Swift Act' and other efforts target sky-high concert ticket prices: The Taylor Swift concert ticket debacle two years ago is leading state and federal ...

reuters.com/lifestyle/taylor-swift-act-other-efforts-target-sky-high-concert-ticket-prices-2024-04-25/

16

Apr 25

5 strategies to avoid greenwashing in regenerative agriculture: Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture ...

weforum.org/agenda/2024/04/beyond-greenwashing-5-key-strategies-for-genuine-sustainability-in-agriculture/

62

21

Reuters

A

Apr 25

Warner Bros Discovery to launch data platform for better ad-targeting: Warner Bros Discovery is launching a data platform that would help advertisers better ...

reuters.com/business/media-telecom/warner-bros-discovery-launch-data-platform-better-ad-targeting-2024-04-25/

7

Apr 25

Ad group WPP trails rivals with decline in organic revenue: Britain's WPP became a clear laggard among global ad companies with a drop in organic revenue drop in ...

reuters.com/business/media-telecom/ad-group-wpp-reports-16-drop-first-quarter-organic-growth-2024-04-25/

13

Apr 25

Forget the AI doom and hype, let's make computers useful: Machine learning has its place, just not in ways that suits today's hypesters

theregister.com/2024/04/25/ai_usefulness/

0

Quartz

B+

Apr 25

Bill Gates and Sam Altman invest in nuclear power and you should too, financial adviser says

qz.com/bill-gates-sam-altman-nuclear-power-energy-stocks-1851432722

theguardian.com/us-news/2024/apr/25/melania-trump-selling-mothers-day-necklaces

0

The Guardian

C+

Apr 25

The Trump family’s latest side hustle: Melania’s selling $245 Mother’s Day necklaces

142

10h

With 3 Words, Salman Rushdie Just Explained a Simple Yet Profound Lesson in Being Interesting

inc.com/nick-hobson/with-3-words-salman-rushdie-just-explained-a-simple-yet-profound-lesson-in-being-interesting.html

6

Apr 25

Google surges after buying back billions of dollars of its own stock: Alphabet, the parent company of Google, bounced back from an absolutely dreadful day for ...

cnn.com/2024/04/25/tech/google-tech-earnings-dividend/

48

Apr 25

Apple rejects Spotify’s update with pricing information for EU users: The music streaming company said it is not opting into Apple's new DMA changes that ...

techcrunch.com/2024/04/24/spotify-submits-a-new-update-to-apple-with-pricing-information-for-eu-users/

13

22h

Justice for French Touch: The Gallic movement's essential tracks: For the release of French electro duo Justice's first album in over seven years ...

euronews.com/culture/2024/04/26/justice-for-french-touch-the-gallic-movements-essential-tracks

3

15h

Google's dividend upstages its cloud battle with Microsoft: Google will pay a quarterly dividend of twenty cents, which is surprising, but also one of the lowest ...

0

Apr 26

Google's Gaza conflict: Why more bosses are cracking down on Israel-Hamas war protesters

usatoday.com/story/money/2024/04/26/google-protesters-fired-gaza-activism-crackdown/73458282007/

sammobile.com/news/android-15-improves-screen-sharing-while-maintaining-sensitive-data-privacy/

35

94

SamMobile Apr 25

Android 15 improves screen sharing while maintaining sensitive data privacy: Google recently released the first beta version of Android 15. Since then ...

23

Apr 26

Have you got five minutes to talk about investing? : It is high time we normalised conversations about money

ft.com/content/17e29364-a5af-444d-b2a7-d9f106c7c972

2

Apr 25

Billie Eilish, Cyndi Lauper, Dave Matthews and hundreds more ask Congress to fix concert ticket pricing

nydailynews.com/2024/04/25/fix-the-tix-congress-letter-ticket-pricing/

7

Apr 25

How Domino’s is taking on tipping fatigue: The pizza chain is giving customers $3 toward a future order when they tip their delivery driver $3 or more.

adage.com/article/marketing-news-strategy/dominos-tips-customers-who-tip-delivery-drivers/2555066

0

Apr 25

I ditched my smartphone for a year and a half: 'I felt much more in the flow and had more mental energy'

cnbc.com/2024/04/24/what-it-was-like-to-ditch-my-smartphone-for-a-year-and-a-half.html

16

22h

Google Taiwan opens new AI workspace in Taipei | Taiwan News | Apr. 26, 2024 15:05

taiwannews.com.tw/en/news/5674214

fastcompany.com/91110650/googles-productivity-expert-says-this-is-the-best-way-to-start-your-day

2

Fast Company

B-

Apr 25

Google’s productivity expert says this is the best way to start your day: Here's what your morning routine should look like, according to Laura Mae Martin ...

0

16h

Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode: Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort ...

adweek.com/brand-marketing/zillow-offers-some-reassurances-about-moving-after-emotional-bluey-episode/

2 similar articles

0

adweek.com/brand-marketing/chief-sustainability-officers-multi-hyphenates/

16h

Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates: CSOs at brands like Ecolab and Reformation are widening their scope and influence.

0

wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Sound-und-Logo-ueberarbeitet-So-klingt-das-neue-DSDS

Apr 25

Sound and logo revised: This is what the new DSDS | sounds like Special | Boost Your Media Knowledge

0