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birminghammail.co.uk/whats-on/shopping/kelloggs-under-fire-over-change-34795863
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Key FactsFerrero Acquires US Cereal Leader Kellogg
Jul 11, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: wantedinrome.com
  • Ferrero agreed to pay $23 per share to acquire WK Kellogg Co. in a $3.1 billion transaction.

  • The acquisition includes iconic cereal brands such as Frosted Flakes, Froot Loops, and Special K.

  • This deal marks Ferrero’s strategic expansion beyond confectionery into breakfast cereals in North America.

  • Kellogg’s base in Battle Creek, Michigan, will serve as Ferrero’s North American cereal headquarters.
  • This is more than just an acquisition—it represents the coming together of two companies, each with a proud legacy and generations of loyal consumers.
    — Giovanni Ferrero, executive chairman of Ferrero, expressed his excitement about the deal.
Italy's Ferrero to buy WK Kellogg in $3.1 billion deal
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