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'What we did really well, is that we understand the impact that fitness and health was having for each and every Indian,'' says Gaurav Mehta ... Show more
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From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
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Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
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Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
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Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
Rajat Patidar destroys Mayank Markande, clobbers four consecutive sixes against SRH spinner to inflict absolute carnage
hindustantimes.com/cricket/rajat-patidar-destroys-mayank-markande-clobbers-four-consecutive-sixes-against-srh-spinner-in-total-destruction-101714062553225.html
Highest successful IPL, T20 run-chases: Punjab Kings set world record in 262 chase vs Kolkata Knight Riders
indianexpress.com/article/sports/ipl/highest-successful-ipl-t20-run-chases-full-list-punjab-kings-kolkata-9292792/
IPL 2024 Orange Cap update: Sunil Narine moves to 2nd with fifty in KKR vs PBKS match; Kohli leads list
indianexpress.com/article/sports/ipl/ipl-2024-orange-cap-update-sunil-narine-2nd-kkr-vs-pbks-kohli-top-9292665/
"Wild Card" MS Dhoni Gets Backing For T20 World Cup 2024 Selection | Cricket News
sports.ndtv.com/ipl-2024/wild-card-ms-dhoni-gets-backing-for-t20-world-cup-2024-selection-5512278
IND-PAK series to Hardik Pandya: Rohit's big remarks ahead of T20 WC 2024: While India captain Rohit Sharma wants to play test cricket against Pakistan ...
business-standard.com/cricket/icc-t20-world-cup/ind-pak-series-to-hardik-pandya-rohit-s-big-remarks-ahead-of-t20-wc-2024-124041800392_1.html
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
IPL 2024 Orange Cap update: Sanju Samson back in top-five after RR vs MI match, Virat Kohli maintains lead
indianexpress.com/article/sports/ipl/ipl-2024-orange-cap-update-sanju-samson-top-5-rr-vs-mi-kohli-rohit-9285165/
Scam alert! Fraudster impersonates MS Dhoni to con cricket fans | Mint: A scammer impersonating MS Dhoni asked a fan on Instagram to transfer ₹600 via PhonePe ...
livemint.com/news/trends/scam-alert-fraudster-impersonates-ms-dhoni-to-con-cricket-fans-11714105385282.html
IPL 2024 Purple Cap update: Harshal Patel surpasses Bumrah for lead during KKR vs PBKS match
indianexpress.com/article/sports/ipl/ipl-2024-purple-cap-update-harshal-patel-1st-kkr-vs-pbks-bumrah-second-9292767/
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
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Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
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Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
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Sourav Ganguly says Virat Kohli can hit a 40-ball century: ‘Play fearless, just hit’
indianexpress.com/article/sports/ipl/sourav-ganguly-virat-kohli-rohit-sharma-t20-world-cup-2024-9284967/
Sachin Tendulkar's birthday: When West Indies legend Viv Richards called the Master Blaster the 'God' of batting | Watch | Mint
livemint.com/sports/cricket-news/sachin-tendulkar-birthday-when-west-indies-legend-viv-richards-called-master-blaster-the-god-of-batting-watch-11713932876497.html
Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
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Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
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'Gentleman' Rahul Dravid Wins Hearts With His Voting Center Act. Video | Cricket News
sports.ndtv.com/cricket/watch-rahul-dravid-stands-in-queue-to-cast-his-vote-proves-why-he-is-called-true-gentleman-5525986
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
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How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
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HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
India's T20 World Cup Squad: Sourav Ganguly Picks Two Certain Selections. Not Virat Kohli Or Shubman Gill | Cricket News
sports.ndtv.com/t20-world-cup-2024/indias-t20-world-cup-squad-sourav-ganguly-picks-two-certain-selections-not-virat-kohli-or-shubman-gill-5529750
Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
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A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
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IPL 2024 Purple Cap: Jasprit Bumrah tops charts, Gerald Coetzee rises to 3rd after PBKS vs MI
indianexpress.com/article/sports/ipl/ipl-2024-purple-cap-jasprit-bumrah-tops-charts-gerald-coetzee-pbks-vs-mi-9277945/
Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
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Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
IPL 2024 Orange Cap: KL Rahul enters the race, sits behind Virat Kohli, Riyan Parag and Rohit Sharma
indianexpress.com/article/sports/ipl/ipl-2024-orange-cap-kl-rahul-virat-kohli-rohit-sharma-riyan-parag-9280314/
AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
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Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
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Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
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5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
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IPL 2024 Orange Cap: Rohit Sharma enters race after century vs CSK, Virat Kohli still on top
indianexpress.com/article/sports/ipl/ipl-2024-orange-cap-rohit-sharma-mi-vs-csk-virat-kohli-9270288/
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
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Wasim Akram Slams India, Pakistan Fans' Trolling, Says 'When Hardik Pandya's Kid..." | Cricket News
sports.ndtv.com/ipl-2024/remind-hardik-pandyas-kid-wasim-akram-gives-mi-captains-example-to-slam-fans-in-india-pakistan-5516037
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Pune: Online cricket betting racket busted, 2 held for taking bets no IPL match: Police said the accused were allegedly cheating people by operating an online ...
indianexpress.com/article/cities/pune/pune-online-ipl-cricket-betting-racket-busted-9280255/
Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Rs 1 Crore Bonanza For Ranji Stars, Ajit Agarkar-led BCCI Selectors To Play Big Part: Report | Cricket News
sports.ndtv.com/cricket/rs-1-crore-bonanza-for-ranji-stars-ajit-agarkar-led-bcci-selectors-to-play-big-part-report-5519842
Virat Kohli wants clarity about T20 World Cup spot, selectors say ‘open with Rohit Sharma’: Report
hindustantimes.com/cricket/virat-kohli-wants-clarity-about-t20-world-cup-spot-selectors-say-open-with-rohit-sharma-report-101713330912458.html
IPL 2024 Match Today, RCB vs SRH: Head-to-head record between both sides; check pitch report, fantasy XI
hindustantimes.com/cricket/ipl-2024-match-today-rcb-vs-srh-head-to-head-record-between-both-sides-check-pitch-report-fantasy-xi-101713121728149.html
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
Dharamsala to get India’s first ‘hybrid pitch’: Dharamsala's HPCA stadium installs first BCCI-accredited hybrid pitch by SISGrass ...
thehindu.com/sport/cricket/dharamsala-to-get-indias-first-hybrid-pitch/article68070472.ece
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
IPL 2024 Purple Cap: Khaleel Ahmed back in the race, Jasprit Bumrah stays at the top
indianexpress.com/article/sports/ipl/ipl-2024-purple-cap-khaleel-ahmed-back-in-the-race-jasprit-bumrah-stays-at-the-top-9266753/
Night of stories and ‘Grace’: It was an evening about story-telling, a story-teller and a Son of Grace.
trinidadexpress.com/sports/local/night-of-stories-and-grace/article_39f5c536-0291-11ef-bc3f-7f01ae1a83d3.html
Shahid Afridi's honest-to-goodness take on Rohit Sharma's India vs Pakistan Test remark: 'Padosiyon ka haq hota hain...'
hindustantimes.com/cricket/shahid-afridi-honest-to-goodness-take-on-rohit-sharma-india-vs-pakistan-test-remark-padosiyon-ka-haq-hota-hain-101713610688297.html
BOLD - the column on communication: Mathias Döpfner gives up: No, not his job! Just competition with Google. And the hope for a digital future of media ...
horizont.net/medien/kommentare/bold--die-kolumne-zur-kommunikation-mathias-doepfner-gibt-auf-219301
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On KKR's 'Militant Coach Who Frustrated Players' In IPL 2023, Gautam Gambhir Says This | Cricket News
sports.ndtv.com/ipl-2024/on-kkrs-militant-coach-who-frustrated-players-in-ipl-2023-gautam-gambhir-says-this-5434079
Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
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4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
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IPL 2024 Purple Cap: Mustafizur Rahman tops the chart with 9 wickets after CSK vs KKR
indianexpress.com/article/sports/ipl/ipl-2024-purple-cap-mustafizur-rahman-csk-vs-kkr-9258291/
"Taking The All-Rounders Out Of The Game": Ricky Ponting On 'Impact Player' Rule | Cricket News
sports.ndtv.com/ipl-2024/taking-the-all-rounders-out-of-the-game-ricky-ponting-on-impact-player-rule-5478800
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