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Key FactsTikTok withdraws rewards feature from E.U. due to addictive concerns
Aug 5, 2024 · Reading time: ~30 sec.
Summary created with AI assistance · Source: nbcnews.com
  • TikTok has decided to permanently discontinue the rewards program in the EU after concerns were raised about its potential addictive impact.

  • TikTok Lite Rewards, a feature of a separate version of the main TikTok app, was introduced in April in Spain and France. The EU promptly requested a risk assessment.

  • TikTok has formally agreed to withdraw the TikTok Lite Rewards program from the EU and committed not to introduce any other program that would bypass the withdrawal, as stated by the European Commission.

  • Formal proceedings have been initiated by the European Commission under the law against various social media platforms, including X and Meta, the parent company of Facebook and Instagram.