Eco-marketing: Brussels updates FAQs on EmpCo Directive:
The EmpCo Directive is Europe's most important anti-greenwashing law. The updated FAQs clarify green ...
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-bruessel-aktualisiert-faqs-zu-empco-richtlinie-191356
Paid articlePaywallStory Details
| Last Updated | |
| Total Articles | 1 |
Main Topics
type of industry; collective of diverse businesses that supplies much of the world's food
deceptive use of marketing to promote the perception that an organization's products, aims or policies are environmentally friendly
Similar to This
Previous
"Model students have an advantage": Die Vorschriften sind deutlich strenger geworden. Unternehmen müssen ihre Mitarbeiter schulen und sehr genau darauf achten ...
diepresse.com/41353349/musterschueler-sind-im-vorteil
Cooperation with film festival: ASI Reisen takes a stand against greenwashing in cinemas
fvw.de/touristik/veranstalter/kooperation-mit-filmfestival-asi-reisen-positioniert-sich-im-kino-gegen-greenwashing-265026
Paid articlePaywall
EU cracks down on "greenwashing" in advertising: "Green," "sustainable," "climate-neutral" - | An EU directive that comes into effect today aims to provide ...
tagesschau.de/ausland/europa/eu-greenwashing-100.html
Greenwashing: Green trees can be costly for your company: Since September 27th, stricter rules against greenwashing have been in effect – | Which environmental ...
op-online.de/wirtschaft/greenwashing-gruene-baeumchen-koennen-ihre-firma-teuer-zu-stehen-kommen-zr-94513379.html
Empco guideline in effect: Greening will now be expensive: Since the weekend, strict rules have been in effect for advertising with environmental claims ...
fvw.de/touristik/vertrieb/empco-richtlinie-greift-ab-sofort-wird-gruen-faerben-teuer-264877
Paid articlePaywall
Greenwashing: The EU Empco directive will make cheating more difficult in the future
sueddeutsche.de/wirtschaft/eu-richtlinie-empco-greenwashing-verbraucher-li.3552815
Paid articlePaywall Sustainability: What the new Empco rules mean for the travel industry: From September 27th, the EU Empco directive applies in Germany, making blanket and ...
sueddeutsche.de/wirtschaft/nachhaltigkeit-greenwashing-tourismus-eu-regeln-empco-li.3552692
Paid articlePaywall
EU rules against greenwashing: new requirements for textile companies: The misleading claim of ecological sustainability is widespread when buying clothes ...
nzz.ch/wirtschaft/die-eu-geht-gegen-gruenen-etikettenschwindel-vor-und-sorgt-auch-bei-schweizer-textilfirmen-fuer-grosse-verunsicherung-ld.10022901
Sustainability advertising: Bundestag adopts EmpCo emergency brake: The Bundestag has passed an amendment to the EmpCo directive. It is intended to facilitate ...
lebensmittelzeitung.net/politik/nachrichten/nachhaltigkeitswerbung-bundestag-beschliesst-empco-notanker-193398
Paid articlePaywall EmpCo guideline: Brand industry’s solution for legacy stock doesn’t go far enough
lebensmittelzeitung.net/politik/nachrichten/empco-richtlinie-markenindustrie-geht-loesung-zu-altbestaenden-nicht-weit-genug-193379
Paid articlePaywall Sustainability: EmpCo Directive threatens animal welfare programs: The European EmpCo Directive prescribes strict rules for environmental | and sustainability ...
lebensmittelzeitung.net/industrie/nachrichten/nachhaltigkeit-empco-richtlinie-bedroht-tierwohlprogramme-193261
Paid articlePaywall
EU directive puts manufacturers under time pressure due to greenwashing rules: There is no transition period in Germany for the new EU directive against ...
augsburger-allgemeine.de/wirtschaft/eu-richtlinie-setzt-hersteller-wegen-greenwashing-regeln-unter-zeitdruck-1-115254198
EmpCo guideline - | Auditors warn of legal uncertainty regarding sustainability: The amendment to the Act Against Unfair Competition (UWG) defines new ...
lebensmittelpraxis.de/industrie-aktuell/49834-empco-richtlinie-wirtschaftspruefer-warnen-vor-risiken-bei-uwg-novelle.html
Key FactsIDW warns of legal uncertainty over sustainability claims
Sep 16, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: lebensmittelpraxis.de
Summary created with AI assistance · Source: lebensmittelpraxis.de
- Melanie Sack warns of legal uncertainty, compliance burdens, and rising civil-law and compensation risks for companies.
- The amendment transposes the European EmpCo Directive into German law and aims to protect consumers from misleading sustainability claims.
- Future environmental claims to consumers are considered misleading without clear, publicly accessible, verifiable commitments in a detailed realistic implementation plan; independent external experts review it regularly.
- The IDW published a question-and-answer paper on reviewing implementation plans, offering guidance on key interpretive issues.
New regulations on sustainability communications must not lead to meaningful sustainability communication declining in order to avoid legal risks or becoming a bureaucratic compliance exercise.— Melanie Sack, IDW spokesperson, on the impact of the UWG amendment on sustainability communication
Greenwashing - | BVE sees increased risk of warnings due to EmpCo: The Federation of German Food and Drink Industries (BVE) sees an "increased risk of legal ...
lebensmittelpraxis.de/industrie-aktuell/49811-greenwashing-bve-sieht-durch-empco-erhoehtes-abmahnrisiko.html
Eco-marketing: Austria's Retail Association publishes FAQs on EmpCo: In a few weeks, the strict environmental advertising regulations from the "EmpCo ...
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-oesterreichs-handelsverband-veroeffentlicht-faqs-zur-empco-192462
Paid articlePaywall Specialist ASI Reisen on the Empco guideline: | "Better to remain silent about sustainability than to take a risk"
fvw.de/touristik/veranstalter/spezialist-asi-reisen-zur-empco-richtlinie-lieber-ueber-nachhaltigkeit-schweigen-als-ein-risiko-eingehen-263227
Paid articlePaywall Eco-marketing: EU promises pragmatic handling of outdated green claims: The EU Commission has published a common position on the "EmpCo Directive" ...
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-eu-verspricht-pragmatischen-umgang-mit-veralteten-green-claims-191829
Paid articlePaywall Eco-marketing: Associations warn of impending product destruction due to the EmpCo Directive
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-verbaende-warnen-vor-drohender-warenvernichtung-wegen-empco-richtlinie-191462
Paid articlePaywall Eco-marketing: EmpCo endangers non-certified regional products: The EU's new regulations for eco-advertising come into force at the end of September ...
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-empco-gefaehrdet-nicht-zertifizierte-regionalware-189376
Paid articlePaywall Eco-marketing: Bundestag attempts a workaround with UWG amendment: In implementing the "EmpCo Directive", the German legislature is using a workaround ...
lebensmittelzeitung.net/politik/nachrichten/oekomarketing-bundestag-versucht-kniff-bei-uwg-novelle-188663
Paid articlePaywall Next