From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
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Until February 2023, the majority of TikTok users wouldn’t hesitate to swipe past a 10-minute video that popped up on their “For You” page ... Show more
Creativity Awards 2024, Social Campaign of the Year: Winner, Hilton, “The Ad You Stay In” | Ad Age
Creativity Awards 2024, Social Campaign of the Year: Winner, Hilton, “The Ad You Stay In” | Ad Age
21 top ads from retiring BBDO leader David Lubars: From BMW to Sandy Hook Promise, David Lubars helped set the bar for breakthrough work.
adage.com/article/agency-news/21-top-ads-longtime-bbdo-leader-david-lubars/2552986
Ralf Heuel: "Omnicom has made us self-confident as an agency": For the last time, Grabarz & Partner reports BIG 50 in the sales ranking and is growing by 30 ...
wuv.de/Themen/Agentur/Ralf-Heuel-Omnicom-hat-uns-als-Kreativagentur-selbstbewusst-gemacht
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When AT&T teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive ... Show more
The Office Cast Become Masters of Small Business for AT&T
The Office Cast Become Masters of Small Business for AT&T
McDonald’s Made Scented Billboards That Smell Like Its French Fries: McDonald’s deployed a series of billboards diffusing the scent of its bestselling french ...
adweek.com/creativity/mcdonalds-made-scented-billboards-that-smell-like-its-french-fries/
Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership: The longtime BBDO chief creative is set to retire after four decades in the industry.
adweek.com/agencies/bbdo-dave-lubars-retire-creative-leadership/
Nissan's Furry, Robotic Iruyo Puppet Comforts Your Crying Baby While You Drive: Iruyo, a new creation from Nissan, uses two-way cameras, microphones ...
wired.com/story/nissan-iruyo-furry-robotic-puppet-comforts-your-crying-baby-while-you-drive/
Christoph Waltz puts his energy into Eon: With the current campaign “It’s on us”, which was created in collaboration with the BBDO Group Germany ...
wuv.de/Themen/Marke/Christoph-Waltz-steckt-seine-Energie-in-Eon
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Southwest Airlines flexes its perk muscles in Gen Z focused-campaign: Southwest Airlines is showing off its flexible perks in its latest campaign from agencies ...
adage.com/creativity/work/southwest-airlines-flexes-its-perk-muscles-gen-z-focused-campaign/2554151
Why Kathrin Jesse is leaving BBDO again: Her work only lasted a good year. Kathrin Jesse, CEO of BBDO, is moving on - apparently to the Serviceplan group ...
wuv.de/Themen/Agentur/Warum-Kathrin-Jesse-BBDO-schon-wieder-verlaesst
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HORIZON Before 9: Eight Things You Should Know This Morning: The five top Alonso hacks for successful management, the dispute at the DFL auction over TV rights ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219321
HORIZON Before 9: Eight Things You Should Know This Morning: It's the media topic today: “TV duel with a fascist” (taz) and “Mettbrötchenschlacht um Thuringia” ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219183
GSD&M launches DE&I advisory board to help diverse-owned vendors: Business owners, leaders and supplier diversity advocates will be at the helm of the board.
adage.com/article/agency-news/gsdm-launches-dei-advisory-board-help-diverse-owned-vendors/2549276
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Omnicom - Neither Undervalued Nor A 'Buy' At Over $90/Share: Omnicom is a class-leading advertising giant with significant fundamental upsides across the board ...
seekingalpha.com/article/4680187-omnicom-neither-undervalued-nor-buy-at-over-90-per-share
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Hornbach celebrates the beginning of spring in such an exotic way: The Hornbach hardware store chain celebrates the official start of spring with an extravagant ...
wuv.de/Themen/Marke/So-exotisch-feiert-Hornbach-den-Fruehlingsanfang
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“That’s What March Is For” launched last week, led by agency of record GSD&M, with five spots that show celebrities using their Capital One cards to tap into ... Show more
Capital One and Dionne Warwick remake ‘That’s What Friends Are For’ for March Madness | Ad Age Creativity
Capital One and Dionne Warwick remake ‘That’s What Friends Are For’ for March Madness | Ad Age Creativity
With its new global campaign, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive ... Show more
Levi’s Gives the Floor to Next Generation of Change Makers
Levi’s Gives the Floor to Next Generation of Change Makers
Draymond Green and Carmelo Anthony aren’t afraid to laugh at themselves: The basketball stars make themselves the joke in AT&T’s great new March Madness campaign ...
fastcompany.com/91061087/draymond-green-and-carmelo-anthony-arent-afraid-to-laugh-at-themselves
TBWA hires Johannes Leonardo CEO to lead its New York office: Emily Wilcox joins TBWA\Chiat\Day New York from Johannes Leonardo.
adage.com/article/agency-news/tbwa-hires-emily-wilcox-tbwa-new-york-ceo/2544791
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On the spot with Smita Khanna, chief operating officer, Newton Consulting India: Ad captured the essence of imagination & inclusivity
financialexpress.com/business/brandwagon-on-the-spot-with-smita-khanna-chief-operating-officer-newton-consulting-india-3444583/
Advertising campaign by Heimat TBWA: This raunchy Hornbach campaign is designed to awaken spring fever
horizont.net/marketing/nachrichten/werbekampagne-von-heimat-tbwa-diese-schluepfrige-hornbach-kampagne-soll-fruehlingsgefuehle-wecken-218252
Prominent reinforcement: DDB is repositioning itself for Volkswagen: While the agency industry waits eagerly to see whether Volkswagen will put its creative ...
horizont.net/agenturen/nachrichten/prominente-verstaerkung-ddb-stellt-sich-fuer-volkswagen-neu-auf-218963
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Thinx challenges AI’s harmful depictions of women in new campaign: AI generators tend to misrepresent women’s health by reinforcing social stigmas ...
adage.com/article/digital-marketing-ad-tech-news/thinx-ad-challenges-ais-harmful-depictions-women/2549791
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Media Agency of the Year: OMG impresses the DMP jury | Special | German Media Prize 2024
wuv.de/Exklusiv/Specials/Deutscher-Mediapreis-2024/Mediaagentur-des-Jahres-OMG-ueberzeugt-die-Jury-des-DMP
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Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’: Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a ...
adweek.com/creativity/samsung-flips-the-marketing-script-with-a-tech-savvy-grandma-fluencer/
Home TBWA with first work for Persil: TBWA looked after various Henkel brands, and Persil was also taken over as part of the merger with Heimat ...
wuv.de/Themen/Marke/Frische-Brise-Heimat-TBWA-mit-erster-Arbeit-fuer-Persil
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NBA and WNBA stars share excitement for March Madness in AT&T’s tournament campaign
adage.com/creativity/work/nba-and-wnba-stars-share-excitement-march-madness-atts-tournament-campaign/2546646
Luz Corona sat down with OMD Worldwide’s chief investment officer, Kelly Metz, and Omnicom Media Group chief intelligence officer Joanna O'Connell to discuss ... Show more
Yeah, That's Probably an Ad | Podcast on Spotify
Yeah, That's Probably an Ad on Apple Podcasts
Yeah, That's Probably an Ad | Podcast on Spotify
Yeah, That's Probably an Ad on Apple Podcasts
Digital Recipe Book: How Omnicom Media Group is preparing for the cookieless future
horizont.net/tech/nachrichten/digitales-rezeptbuch-wie-sich-die-omnicom-media-group-auf-die-cookieless-zukunft-vorbereitet-218454
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Former employee at Merkley+Partners names agency in rape lawsuit: She accuses the Omnicom agency Merkley+Partners of being "stuck in the 'Mad Men' era ...
businessinsider.com/creative-director-merkley-partners-lawsuit-sexual-assault-2024-3
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OMD Germany strengthens management team with Gino Mamoli: OMD Germany appoints Gino Mamoli to the management board and thus continues to expand transformative ...
wuv.de/Themen/Media/OMD-Germany-verstaerkt-Fuehrungsteam-mit-Gino-Mamoli
Giannis Antetokounmpo honors his scars in unscripted Degree ad: The only marks and scars to be ashamed of are the ones on your clothes, not on your body ...
adage.com/creativity/work/giannis-antetokounmpo-honors-his-scars-unscripted-degree-ad/2544946
New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside: Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.
adweek.com/agencies/new-ddb-paris-ceos-jean-luc-bravi/
We wanted to know what the formula is for a perfect #SuperBowl ad. So we asked several agency professionals to get insight into what they believe makes a great spot ... Show more
adweek.it/3uecKeA
adweek.it/3uecKeA
FCB Names Andrés Ordóñez Global Chief Creative Officer: Ordóñez replaces Susan Credle, now IPG creative advisor.
adweek.com/agencies/fcb-names-andres-ordonez-global-chief-creative-officer/
OMD study: How brands can benefit from the desire for simplification: Many people's everyday lives are characterized by hectic pace and excessive demands ...
horizont.net/agenturen/nachrichten/omd-studie-wie-marken-von-der-sehnsucht-nach-vereinfachung-profitieren-koennen-218040
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McDonald's shines with a small piece of advertising art: You're really hungry for a burger from McDonald's, but you can't go out. So what to do? TBWA\Paris found ...
wuv.de/Themen/Marke/McDonald-s-brilliert-mit-kleinem-Werbekunstwerk
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Stuck inside? McDonald’s comes to you, says this absurd mini-musical in France: McDonald’s delivery comes in handy when you’re stuck inside, literally or ...
adage.com/creativity/work/stuck-inside-mcdonalds-comes-you-says-absurd-mini-musical-france/2542306
OMD nominates new chief for Saudi market: LONDON: OMD MENA, the media agency network under Omnicom Media Group, has appointed Ziad Soukkarie as the managing ...
arabnews.com/node/2456446/media
Banco Bradesco: Q4 Earnings, Ugly With Prolonged Recovery Ahead: Banco Bradesco reported poor Q4 results, with a significant decline in net income and a ...
seekingalpha.com/article/4668947-banco-bradesco-q4-earnings-ugly-with-prolonged-recovery-ahead
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From home TBWA: Schwarzkopf launches international brand campaign with celebrity line-up
horizont.net/agenturen/nachrichten/von-heimat-tbwa-schwarzkopf-startet-internationale-markenkampagne-mit-promi-aufgebot-217673
Ulrich Pallas is dead: A gentleman with heart and mind: Shock for the German advertising scene: Ulrich Pallas, one of the best-known and most popular agency ...
horizont.net/agenturen/nachrichten/ulrich-pallas-ist-tot-ein-gentleman-mit-herz-und-verstand-217178
McDonald’s Customers Told ‘Send Your Kitchens on Vacation’: The campaign from TBWA Latvia promotes the McDrive and McDelivery services alongside the app.
adweek.com/brand-marketing/mcdonalds-customers-told-send-your-kitchens-on-vacation/
Harnessing AI for more Arabic content will be ‘freeing creativity’: DUBAI: Advertising agency TBWA\RAAD partnered with Core42 last year to harness the potential ...
arabnews.com/node/2448666/media
We wanted to know what agency professionals viewed as their favorite #SuperBowl spots, as well as get a little insight into what they believe makes a great spot ... Show more
adweek.it/3uecKeA
adweek.it/3uecKeA
French Crowds Give Chase to Try McDonald’s Improved Burgers: The campaign from TBWA\Paris features comedic scenes inspired by movie situations.
adweek.com/brand-marketing/french-crowds-give-chase-to-try-mcdonalds-improved-burgers/
Revolving Door Roster Updates: Chemistry, GroupM, TBWA & More: This week's agency personnel moves.
adweek.com/agencyspy/revolving-door-roster-updates-chemistry-groupm-tbwa-more/
Kya Sainsbury Carter: "AI will become mainstream in 2024.": Kya Sainsbury-Carter, corporate vice president at Microsoft Advertising, on “ethical AI” and ...
wuv.de/Themen/KI-Tech/Kya-Sainsbury-Carter-KI-wird-2024-zum-Mainstream-werden
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McDonald’s eaters are chased down for their burgers in wild new spot from France: TBWA\Paris and director Tom Kuntz frame the food as newly irresistible ...
ow.ly/nsQe50Qyw2M
Guinness made winter boots that leave pint marks in the snow: Footwear isn’t the first thing that comes to mind when you think of Guinness ...
adage.com/creativity/work/guinness-made-winter-boots-leave-pint-marks-snow/2534616
Guinness made winter boots that leave pint marks in the snow: Footwear isn’t the first thing that comes to mind when you think of Guinness ...
adage.com/creativity/work/guinness-made-winter-boots-leave-pint-marks-snow/2534616
Women making boardroom gains, but they're still a decade away from parity: Women keep reaching new highs in America’s boardroom — but they’re still a decade away ...
financialpost.com/fp-work/women-boardroom-gains-decade-away-parity
BBDO signs top creative Alexander Stauss: From April onwards, long-time local creative Alexander Stauss will be joining BBDO as ECD. He will probably work ...
wuv.de/Themen/Agenturstrategie/BBDO-verpflichtet-Top-Kreativen-Alexander-Stauss
BMW consolidates with Omnicom—behind the decision to unify US creative, media, CRM and more
adage.com/article/agency-news/bmw-consolidates-omnicom-unifying-creative-media-crm-and-more-us/2534016
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Apple's new holiday ad mixes stop motion and live action to tell a heartwarming story about a grumpy boss and his employee.
Lucia Aniello ... Show more
adweek.it/3R9iRJG
adweek.it/3R9iRJG
How AI can help with data-driven marketing campaigns: Omnicom, a marketing and communications company, incorporates artificial intelligence into its operating ...
businessinsider.com/how-ai-can-help-data-driven-marketing-campaigns
Ad Age is hosting a roundtable where panelists will share their thoughts on the shopping habits of those born between 1997 and 2012 ... Show more
bit.ly/47Vzyhm
bit.ly/47Vzyhm
Here are Friday's biggest analyst calls: Nvidia, Apple, Sunrun, Wynn, Snowflake, Carnival, Costco & more
cnbc.com/2023/12/15/biggest-stocks-to-watch-on-wall-street-friday.html
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Blood, Sweat and Bravery: How AMV BBDO and Essity Shaped Each Other: The Bodyform and Knix owner reflects on 10 years of busting taboos alongside its agency ...
adweek.com/brand-marketing/amv-bbdo-essity-shaped-each-other/
Revolving Door Roster Updates: AAF, Havas, TBWA & More: Top hires and promotions at agencies this week.
adweek.com/agencyspy/revolving-door-roster-updates-aaf-havas-tbwa-more/183514/
Omnicom Media Group Names Former Forrester Analyst Joanna O’Connell N.A. Chief Intelligence Officer
adweek.com/agencies/omnicom-media-group-names-former-forrester-analyst-joanna-oconnell-na-chief-intelligence-officer/
Omnicom: Buy This Advertising Giant While It's Undervalued: Omnicom is a global advertising giant with deep industry expertise and long-standing client ...
seekingalpha.com/article/4661637-omnicom-buy-this-advertising-giant-while-its-undervalued
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Agency news you need to know this week: DDB hires a chief people officer, the Ad Council encourages adult education in a new PSA, and more.
adage.com/article/agency-brief/agency-news-you-need-know-jan-5-2024/2535891
M&M’s to air Super Bowl commercial for second straight year: This marks the brand’s ninth ad in the Big Game.
adage.com/article/special-report-super-bowl/mms-air-super-bowl-commercial-second-straight-year/2533941
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TBWA\Chiat\Day appoints its first-ever US CEO: Erin Riley previously served as CEO of TBWA\Chiat\Day Los Angeles.
adage.com/article/agency-news/tbwachiatday-names-erin-riley-us-ceo/2529286
Chaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International : DDB hires Leo Burnett’s Chaka Sobhani as DDB Worldwide president and CCO ...
adweek.com/agencies/chaka-sobhani-ddb-to-become-president-cco-leo-burnett/
Crunch Fitness boils down its New Year’s message to a simple theme: ‘Feel Good, Not Bad’
adage.com/creativity/work/crunch-fitness-boils-down-its-new-years-message-simple-theme-feel-good-not-bad/2534446
Ranking: These are the 30 most creative advertising agencies in Germany: Serviceplan has done it again: The agency group is once again in first place in the ...
horizont.net/agenturen/nachrichten/ranking-das-sind-die-30-kreativsten-werbeagenturen-deutschlands-216275
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Annual review: These were the most important events in the agency year 2023: The end of the year is approaching - Time to take a look back: What topics ...
horizont.net/agenturen/nachrichten/jahresrueckblick-das-waren-die-wichtigsten-ereignisse-im-agenturen-jahr-2023-216768
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Loki Opened a Portal in Los Angeles in a Viral Stunt Promoting Meta’s New Game: Loki voice actor Matt Mercer, one of the biggest stars in gaming ...
adweek.com/creativity/loki-opened-a-portal-in-los-angeles-in-a-viral-stunt-promoting-metas-new-game/
Annual review 2023: Omnicom and Grabarz - the agency deal of the year: This came as a surprise: at the beginning of July, the US advertising holding company ...
horizont.net/agenturen/nachrichten/jahresrueckblick-2023-omnicom-macht-mit-grabarz-den-agenturdeal-des-jahres-216689
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Christian Rätsch: "Hello, Publicis Group(e)!": The appreciation calendar for Advent is a tradition at W&V. Christian Rätsch from the BBDO Group thinks back to ...
wuv.de/Themen/Agenturstrategie/Christian-Raetsch-Chapeau-Publicis-Group-e
14 agency mergers, purges and acquisitions of 2023: Globant acquires Gut, Omnicom acquires Flywheel, the VML merger and much more.
adage.com/article/agency-news/14-agency-mergers-purges-and-acquisitions-2023-year-review/2533601
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Budget gain: HeimatTBWA debuts for DM| with these clever Christmas motifs: The Hamburg creative agency You has been responsible for DM's advertising for ten ...
horizont.net/agenturen/nachrichten/etatgewinn-mit-diesen-klugen-weihnachtsmotiven-debuetiert-heimattbwa-fuer-dm-215818
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An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw: The campaign them highlighting more things in life than money has run for six years.
adweek.com/creativity/an-emotive-time-travel-tale-promotes-the-dutch-state-lottery-draw/
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