Why the new DVB trams run through Dresden completely without advertising:
30 new trams are scheduled to roll in Dresden by the end of 2023. Not a single one has ...
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Dresden Trams Debut Without Advertising WrapsBy the end of 2023, 30 new Dresden trams will operate ad-free, with potential changes only expected in 2024.
Key FactsOct 10, 2023 · Reading time: ~45 sec.
Summary created with AI assistance · Source: saechsische.de
Summary created with AI assistance · Source: saechsische.de
- Dresden’s transport company launched 30 new trams designed without any advertising until the end of 2023.
- Advertising on existing vehicles provides steady income via an exclusive contract with the company Ströer.
- Advertisements that are political, pornographic, or oppose the German constitution are prohibited on trams.
- Advertising space varies by vehicle size, reaching up to 170 square meters on the longest trams.
Passengers need to have a little more patience, the tram is coming - even on Wednesday evening, assure the DVB officials.— DVB officials assuring passengers about the arrival of the trams.
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communication aimed at promoting products, services, or ideas to a target audience through various media channels
formalized period of Christian communal worship, often held in a church building
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