Using unstructured data to fuel enterprise AI success:
Organizations have a wealth of unstructured data that most AI models can’t yet read ...
technologyreview.com/2026/01/08/1129506/using-unstructured-data-to-fuel-enterprise-ai-success/
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Unlocking AI Potential with Unstructured DataUp to 90% of enterprise data is unstructured, requiring tailored preparation to transform AI pilots into business successes.
Key FactsJan 9, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: technologyreview.com
Summary created with AI assistance · Source: technologyreview.com
- Enterprises generate vast amounts of unstructured data that often remain unused due to difficulties in processing and analysis.
- The Charlotte Hornets applied AI-driven computer vision to analyze raw game footage, identifying a key player who led them to a 2025 championship.
- Effective AI implementation demands thorough data preparation, model customization to specific contexts, and close collaboration with on-site technical experts.
- Defining clear business objectives is crucial to prevent AI initiatives from becoming costly and directionless research projects.
The best engagements we have seen are when people know what they want.— Jordan Cealey, Senior Vice President at Invisible Technologies, discusses the importance of having clear goals in AI projects.
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field that develops and studies software enabling machines to exhibit intelligent behavior
ability to think about and use concepts to deal adequately with an object
American professional basketball team based in Charlotte, North Carolina
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