New chrome grille: Mercedes seeks to make a grand entrance again:
In a car world with fewer and fewer radiator grilles and flat front ends, Mercedes wants to ...
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Mercedes Revives Luxurious Grill for Electric VehiclesAt the IAA in September, Mercedes unveils a chromed grill on the electric GLC with 942 lights, blending heritage and modern tech.
- Mercedes introduces a new three-dimensional chromed grill design debuting on the electric mid-size SUV GLC at the IAA exhibition.
- The grill no longer serves cooling functions but provides a distinctive face featuring 942 light points capable of pixel graphics.
- CEO Ola Källenius highlights the grill as a unique identity element connecting to Mercedes’ traditional design roots.
- This styling aims to strengthen Mercedes’ luxury and tech image, especially to stand out in the competitive Chinese market.
One must immediately know that this is a car from us – and the honeycomb grille ensures that. It is an element that only we have.— Ola Källenius, CEO of Mercedes-Benz, discussing the identity and design of Mercedes vehicles.
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Summary created with AI assistance · Source: stuttgarter-zeitung.de
Summary created with AI assistance · Source: stuttgarter-zeitung.de
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