McLaren announce sponsorship deal with OKX with goal of 'supercharging' fan experience
dailystar.co.uk/sport/f1/exclusive-mclaren-new-sponsor-miami-26861110
Photo: dailystar.co.uk · view article
McLaren and OKX Forge Groundbreaking PartnershipOKX becomes McLaren's primary sponsor starting with the 2022 Miami GP, aiming to enhance fan engagement long-term.
Key FactsMay 6, 2022 · Reading time: ~45 sec.
Summary created with AI assistance · Source: dailystar.co.uk
Summary created with AI assistance · Source: dailystar.co.uk
- McLaren announced OKX as their new main sponsor for the 2022 Formula One season, debuting at the Miami Grand Prix.
- The global crypto exchange's branding will appear prominently on cars, helmets, and racewear of the McLaren drivers.
- This collaboration focuses on elevating the fan experience and attracting a younger demographic to motorsport.
- Both organizations intend to develop innovative products to bring fans closer to racing and shape the sport’s future.
"This partnership unites two global brands who greatly value both innovation and sustainability. We have a common goal of supercharging the fan experience and bringing a new generation of motorsport fans closer to the action. OKX is making crypto mainstream and there is no one better to take that message to the people than the most beloved brand in all of F1," OKX's Global CMO Haider Rafique told the Daily Star.— Haider Rafique, OKX's Global CMO, speaking to the Daily Star about the McLaren sponsorship partnership
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