Sparda-Bank Berlin Becomes Value Partner of Hertha BSC:
Starting in July, the cooperative bank will move even closer to the capital city club.
herthabsc.com/de/nachrichten/2026/06/hauptpartner-sparda-bank-berlin-2627
Photo: herthabsc.com · view article
Sparda-Bank Named Hertha BSC Main PartnerStarting July 2026, the bank’s logo will appear on Hertha BSC’s jersey for four seasons.
Key FactsJun 1, 2026 · Reading time: ~30 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Beginning in July 2026, Sparda-Bank Berlin will assume the role of main partner for Hertha BSC for a period of four seasons.
- The bank had already been featured as a sleeve sponsor in the 2025/26 season, reinforcing its connection to the local community.
- The partnership prioritizes social initiatives such as cancer support and improving financial literacy.
- This alliance is founded on shared values and a commitment to long-term cooperation between the club and the bank.
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Hertha BSC: Contract until 2030 - | new main sponsor for Hertha | Sport: This change was expected: From July 1st, Sparda-Bank will take over the main partnership ...
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Hertha with a new main sponsor: Second-division club Hertha BSC has a new main sponsor: From July 1st, the previous sleeve partner Sparda-Bank Berlin will be ...
kicker.de/hertha-mit-neuem-hauptsponsor-1224349/artikel
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Fans are amazed: Jindaoui is back at Hertha: Nader Jindaoui is back at Hertha - | at least for a day. The 29-year-old footballer and influencer is back for the ...
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Come into the living room: Home game against Magdeburg: Full stands, sector separation and blue and white against cancer: All the info on the duel against FCM.
herthabsc.com/de/nachrichten/2026/09/rin-ins-wohnzimmer-bscfcm-2627
Key FactsAround 60,000 Fans Expected for Magdeburg Home Match
Sep 6, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- The home match against 1. FC Magdeburg is scheduled for Sunday, September 6, at 13:30.
- Away fans with tickets in G/H, J/K and 15–17 may use only the new southwest entrance.
- Bags up to A4 size and 15 centimetres deep are allowed; larger items can be stored for five euros.
- Kiosks and sales stands on the outdoor areas accept cashless payments only.
Blue-White against cancer - two cities, one opponent!— Campaign slogan of the Day sponsor within the #BSCFCM campaign
VfL Bochum: Too many new faces in the starting eleven? This is how Wittek reacts: Maximilian Wittek (right) in a duel against Hertha's Marten Winkler.
waz.de/sport/vfl-bochum/article412807558/vfl-bochum-zu-viele-neue-in-der-startelf-so-bezieht-maximilian-wittek-stellung.html
This moment when I became a Hertha fan: A true blue-and-white: Stefan Mangott between pitch invasions, amateur football, and team photos.
herthabsc.com/de/nachrichten/2026/07/herthanerinnen-moment-stefan-2627
Hertha BSC: Secret revealed! Hertha presents the new home kit | Sport: As announced, Hertha unveiled their new home kit from supplier Castore on Wednesday ...
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This moment when I became a Hertha fan: A Berliner who would never have existed without Hertha: Tanja Hepprich on her story.
herthabsc.com/de/nachrichten/2026/06/herthanerinnen-moment-tanja-hepprich-2526
Key FactsA Lifelong Bond with Hertha BSC
Jun 27, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Tanja Hepprich’s connection to Hertha BSC began early through her parents and her first match attendance in 2004.
- Her memorable experiences include serving as a tunnel escort and encounters with players like Hajime Hosogai.
- Although she switched from football to hockey, Tanja and her partner regularly attend Hertha matches together.
- Hertha passion runs deep in her family, with her father’s efforts to save the Olympiastadion and Tanja’s hopes for promotion.
That I would become a Herthanerin was already decided long before I drew my first breath.— Tanja Hepprich, in the article 'Dieser Moment, als ich Herthanerin wurde' on the Hertha BSC website (June 27, 2026).
That moment when I became a Hertha fan: 8,731 kilometers, math, and the Old Lady: Niyi Huang is flying our flag in southern China.
herthabsc.com/de/nachrichten/2026/06/herthaner-moment-niyi-huang-2526
Key FactsNiyi’s Journey: Supporting Hertha Across Continents
Jun 7, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- In early 2025, Niyi Huang from southern China formed a strong bond with Hertha BSC during an away match in Regensburg.
- His fascination with German football culture deepened as he explored the club’s history, even while enduring early losses.
- Thanks to German friends, he developed the largest Hertha kit collection in China and connects regularly with club players.
- He endures inconvenient match times due to time differences and aspires to relocate to Berlin to support the club live.
Emotionally, it was pure joy. Watching Hertha really started to make me happy — it felt like fate.— Niyi Huang – in the article about his moment of becoming a Herthaner
This moment when I became a Hertha fan: Blue and white love story in fast forward: Yves and a special encounter at the stadium.
herthabsc.com/de/nachrichten/2026/05/hertha-moment-yves-neitzel
Key FactsYves Neitzel’s Hertha Journey Through Love
May 24, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Yves Neitzel became a Hertha fan at age eleven after moving to Berlin and witnessing Marcelinho’s memorable goal during his first stadium visit.
- Frequent match outings with his mother deepened his sense of community and led to official club membership in 2015.
- A pivotal encounter in April 2017 at the Olympiastadion introduced Yves to his future wife Jasmin, formalizing their relationship months later.
- The Neitzel family now shares their passion for Hertha, including their five-year-old daughter preparing to attend her first game together.
The more I think about it, the clearer it becomes: I became a Herthaner when I met my great love in the stadium.— Yves Neitzel; from the article about the moment he became a Herthaner
This moment when I became a Hertha fan: Sam Vandenabeele has supported Hertha since 2023 and is the founder of the first Belgian OFC.
herthabsc.com/de/nachrichten/2026/01/herthaner-moment-sam-vandenabeele
This moment when I became a Hertha fan: Bernd Bröde: Hertha's longest-serving club member on European Cup nights & matches with Uwe Seeler!
herthabsc.com/de/nachrichten/2025/11/herthaner-moment-bernd-brode
Key FactsBernd Bröde’s 75 Years of Hertha Devotion
Nov 30, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Bernd Bröde started with Hertha in 1950 at age eleven, advancing from youth teams to the amateurs over time.
- He declined a professional opportunity in Australia to care for his parents and remained loyal to Hertha.
- Bröde played in 29 Bundesliga warm-up matches and witnessed the league's record attendance game in 1969.
- Following his playing career, he coached Hertha’s D-youth for nine years and stayed involved until 2005.
This number means a lot to me, as my blood is blue and white. I have so many good memories of Hertha; it's like my third marriage – and that one has lasted the longest!— Bernd Bröde reflects on his long-standing connection to Hertha BSC and the significance of his membership.
That moment when I became a Hertha fan: Leon Stimming wasn't a big football fan, but then came the cup match against Dynamo Dresden.
herthabsc.com/de/nachrichten/2025/10/hertha-moment-leon-stimming-2526
The moment I became a Hertha fan: Calleb from Tanzania came to our Old Lady through a chance encounter.
herthabsc.com/de/nachrichten/2025/10/hertha-moment-calleb-tansania
Key FactsGrowing Hertha Passion in Tanzania
Oct 11, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Calleb's passion for Hertha BSC began in 2002 after meeting a Berlin volunteer in his hometown pub.
- Since the late 1980s, he has avidly followed the Bundesliga and supported the capital city's club ever since.
- Recently, Calleb established the first African Hertha fan club, which already includes 32 football enthusiasts from Tanzania.
- Despite never attending a game live, Calleb dreams of visiting Berlin to watch Hertha play in the Olympiastadion.
It means a lot to me and fills me with pride. We are growing!— Calleb about the founding of the first African Hertha fan club and his passion for the club.
That moment when I became a Hertha fan: How a little boy from Upper Palatinate found his way to our Old Lady through a stadium book.
herthabsc.com/de/nachrichten/2025/09/hertha-moment-deppisch
Key FactsChristian Deppisch’s Lifelong Hertha BSC Journey
Sep 7, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Christian Deppisch combines his love for Hertha BSC with hiking across the Bavarian forests and mountains.
- His first visit to the Olympiastadion in 1988 at age three was arranged by a family friend and left a lasting impression.
- As a teenager, he funded trips to Berlin through street music and guitar lessons, maintaining loyalty even during six years in a monastery.
- Living with Asperger’s, he finds inclusion in the East Stand, uses a jersey calendar system, and forms close bonds with players and supporters.
I really know every first and second division team in Bavaria. But I have never lost sight of Hertha. I have always said: This is the club that is simply important to me.— Christian Deppisch on his unwavering loyalty to Hertha BSC, even during his time in Bavaria.
That moment when I became a Hertha fan: How actor Leonard Kunz developed his fascination for our Old Lady in exile.
herthabsc.com/de/nachrichten/2025/07/hertha-moment-leonard-kunz-2526
Sparda-Bank Berlin is the new sleeve partner of the professionals: The cooperative bank's logo will be emblazoned on the second division club's shirts in future.
herthabsc.com/de/nachrichten/2025/06/armelpartner-sparda-bank-berlin-2526
Key FactsSparda-Bank Berlin Joins Hertha BSC as Sleeve Partner
Jun 15, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: herthabsc.com
Summary created with AI assistance · Source: herthabsc.com
- Sparda-Bank Berlin eG becomes the sleeve partner of Hertha BSC, displaying its logo on the left sleeve for two seasons.
- The agreement includes TV-relevant advertising, LED board presence, online banners, and regional engagement initiatives.
- Both parties highlight their deep-rooted tradition, regional commitment, and shared values of reliability and community spirit.
- This collaboration extends a previous partnership and is set for the 2025/26 and 2026/27 football seasons.
We stand for reliability and cohesion, just like Hertha BSC. Our positioning and tone fit perfectly together – substance over gloss. Together we want to show how strong community can be.— Marcel Schwarzkopf, Head of Marketing at Sparda-Bank Berlin, explains the bank's philosophy in the context of the partnership with Hertha BSC.
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