Customer satisfaction: Study: Mercedes is looking for private test drivers:
What kind of car do customers want in the future? Mercedes-Benz will provide the ...
stuttgarter-zeitung.de/wirtschaft/kundenzufriedenheit-studie-mercedes-sucht-private-testfahrer-79533806.html
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Mercedes Seeks Participants for Customer StudyAdults with valid driving licences can participate at three locations or online, according to Mercedes.
Key FactsOct 5, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: stuttgarter-zeitung.de
Summary created with AI assistance · Source: stuttgarter-zeitung.de
- Mercedes is launching a study to give customer preferences a stronger role in researching and developing future models.
- Amid criticism of huge touchscreens, more buttons and levers are expected to return in future vehicles.
- Anyone aged 18 or over with a valid driving licence may participate, regardless of the vehicle brand.
- Participation is available in Sindelfingen, Böblingen, Immendingen, or online; Mercedes promises insights into its research and development.
Sometimes one is a bit hasty and develops technology for technology's sake and perhaps forgets the customer a little.— Ola Källenius, Mercedes-Benz CEO, explaining why the company will reintroduce more knobs and levers rather than massive touchscreen systems.
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Car manufacturer wants to increase customer satisfaction: Mercedes wants to listen to customers again - | and is looking for private test drivers
stuttgarter-nachrichten.de/wirtschaft/kundenzufriedenheit-studie-mercedes-sucht-private-testfahrer-79533806.html
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