Trend Outlook: The Affiliate Industry Is Changing:
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| Last Updated | Dec 28 22 |
| Total Articles | 1 |
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Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
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Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
Paid articlePaid
Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
Paid articlePaid Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
Paid articlePaid HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
Paid articlePaid Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Revolving Door Roster Updates: BBH, CTI Digital, M&C Saatchi & More: The top agency hires and promotions from this week.
adweek.com/agencyspy/revolving-door-roster-updates-bbh-cti-digital-mc-saatchi-more/
Revolving Door Agency Moves: Alma, Spark, Within & More: The top agency news from this week.
adweek.com/agencyspy/revolving-door-agency-moves-alma-spark-within-more/
Brands Chase Football Marketing Momentum at NFL Draft: Brands like Verizon, Nationwide and Snickers chase NFL Draft stars and marketing momentum.
adweek.com/brand-marketing/brands-football-marketing-nfl-draft/
Gopuff bends reality to celebrate the magic of instant delivery: Sometimes in life, you just need basic needs in a pinch without having to go out of your way to ...
adage.com/creativity/work/gopuff-bends-reality-celebrate-magic-instant-delivery/2555056
Stagecoach 2024—how e.l.f. and other brands are activating at the growing country music festival
adage.com/article/digital-marketing-ad-tech-news/stagecoach-2024-how-elf-and-other-brands-are-activating-growing-country-music-festival/2555151
Paid articlePaid Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix: The early-aughts earworm is coming for Gen Z.
adweek.com/brand-marketing/fantas-famous-jingle-returns-wanta-fanta-remix/
Quarterly balance: Google and Microsoft with significantly more sales and profits
horizont.net/tech/nachrichten/quartalsbilanz-google-und-microsoft-mit-deutlich-mehr-umsatz-und-gewinn-219542
“Music on my lips”: This is how Guinness launches its advertising offensive in Germany
horizont.net/marketing/nachrichten/music-on-my-lips-so-geht-guinness-in-deutschland-in-die-werbeoffensive-219514
Marketing hype AI - even if no one wants them?: References to artificial intelligence or ChatGPT are mandatory marketing programs - from new Instagram features ...
wuv.de/Themen/KI-Tech/Marketing-Hype-KI-auch-wenn-sie-gar-keiner-will
Paid articlePaid DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-april-26-2024/2555116
Paid articlePaid How to Update Your Consumer Archetypes for Gender Inclusivity: Consumers who don’t see themselves in one brand will look to another.
adweek.com/creativity/how-to-update-your-consumer-archetypes-for-gender-inclusivity/
Gocomo analysis: This is how retail performs on social media: How did the top 30 advertising German retailers use social media? The data specialist Gocomo has ...
horizont.net/marketing/nachrichten/gocomo-analyse-so-haben-die-retailer-auf-social-media-performt-219314
Paid articlePaid How Upway wants to shape the e-bike market: The French startup Upway, which sells used e-bikes, has received a lot of money in a financing round ...
wuv.de/Themen/Marke/Wie-Upway-den-E-Bike-Markt-praegen-will
Paid articlePaid A house- and specialists under pressure: This dark advertising campaign warns of massive practice deaths
horizont.net/marketing/nachrichten/haus--und-fachaerzte-unter-druck-diese-duestere-werbekampagne-warnt-vor-massivem-praxissterben-219529
Telekom replaces marketing leadership: Christian Loefert takes part in the European Football Championship, after which the marketing manager leaves his previous ...
wuv.de/Themen/Marke/Telekom-tauscht-Marketingspitze-aus
Paid articlePaid Creative competition: Jung von Matt dominates the shortlist of the German Digital Awards
horizont.net/agenturen/nachrichten/kreativwettbewerb-jung-von-matt-dominiert-die-shortlist-des-deutschen-digital-awards-219537
xpert.awards: Creative excellence on stage: The medianet xpert.Rankings also reflect the creative achievements of local agencies this year.
medianet.at/news/marketing-and-media/xpertawards-kreative-exzellenz-auf-der-buehne-60336.html
Quarterly figures: Pfizer loss pushes WPP's balance sheet down: The advertising holding WPP has presented its business figures for the first quarter of 2024 ...
horizont.net/agenturen/nachrichten/quartalszahlen-pfizer-verlust-drueckt-die-bilanz-von-wpp-nach-unten-219520
Paid articlePaid Women’s sports—5 takeaways on growth potential and ad opportunities: The Deep Blue Business of Women’s Sports Summit featured star athletes including Megan ...
adage.com/article/marketing-news-strategy/womens-sports-5-takeaways-deep-blue-business-womens-sports-summit/2554991
Paid articlePaid Full blast of outdoor advertising: Scalable teases Comdirect with cheeky OOH motifs - and she counters brilliantly
horizont.net/marketing/nachrichten/volle-pulle-aussenwerbung-scalable-neckt-comdirect-mit-frechen-ooh-motiven---und-die-kontert-genial-219473
Paid articlePaid Pixelpark disappears, Digitas remains: One of the veterans of the digital agency landscape is leaving: the Pixelpark brand is now history. In Germany, too ...
wuv.de/Themen/Agentur/Pixelpark-verschwindet-Digitas-bleibt-bestehen
Paid articlePaid From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
Paid articlePaid Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Paid articlePaidQuick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
Paid articlePaid AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
Paid articlePaid Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
Paid articlePaid Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
Paid articlePaid Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
Paid articlePaid ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.
adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
TikTok ban looms with Biden poised to start 270-day countdown: TikTok and Beijing-based ByteDance have vowed to do all they can to stop the measure.
adage.com/article/digital-marketing-ad-tech-news/tiktok-ban-looms-biden-poised-start-270-day-countdown/2554791
Paid articlePaidQuick Glance: ByteDance Would Consider Closing TikTok in US Over Sale, Sources Claim
- ByteDance would prefer to cease TikTok operations rather than engage in a sale if all legal avenues are exhausted to combat potential legislation banning the platform in US app stores, as per four sources.
- Despite TikTok's massive popularity with over a billion users, it remains unprofitable, contributing a small fraction to ByteDance's overall revenues and daily active user base.
- ByteDance stated on Thursday in a release on Toutiao, a media platform it possesses, that there are no intentions to sell TikTok, in response to claims from The Information about ByteDance exploring sale scenarios for TikTok's US operations excluding the recommending algorithm for user videos.
- As of December, ByteDance's valuation stood at $268 billion when it proposed a buyback of approximately $5 billion in shares from investors.
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
Paid articlePaid Plakadiva 2024: These are the best (D)OOH campaigns of the year: The best out-of-home campaigns of the year have been chosen. The Outdoor Advertising Association ...
horizont.net/medien/nachrichten/plakadiva-2024-das-sind-die-besten-dooh-kampagnen-des-jahres-219465
Paid articlePaid New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
Paid articlePaid 17 seasons, 183 shows: That’s the secret of “Let’s Dance” | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/17-Staffeln-183-Sendungen-Das-ist-das-Geheimnis-von-Let-s-Dance
HORIZON Before 9: Eight things you should know this morning: Good morning from Frankfurt. Another trial against Donald Trump starts today in the USA ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219508
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.
adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/
Band-Aid puts TikTok spin on classic jingle to attract Gen Z: Skai Jackson, who starred in a Band-Aid TV ad at age 5, returns for a social media version.
adage.com/article/marketing-news-strategy/band-aid-puts-tiktok-spin-classic-jingle-attract-gen-z/2551121
Paid articlePaid How DTC beauty brands Glossier and Rare Beauty could adjust marketing strategies if acquired
adage.com/article/marketing-news-strategy/how-glossier-and-rare-beauty-could-shift-marketing-strategies-if-acquired/2554301
Paid articlePaid Streaming Audio Amplifies Success for Retail Media Network Advertisers: As legacy identifiers erode and cookie deprecation continues, off-site media will take a ...
adweek.com/partner-articles/streaming-audio-amplifies-success-for-retail-media-network-advertisers/
Retail Media: Mediaplus completes acquisition of Signa subsidiary Laya Group: At the end of February, the Serviceplan Group registered the takeover of the former ...
horizont.net/agenturen/nachrichten/retail-media-mediaplus-schliesst-uebernahme-der-signa-tochter-laya-group-ab-219463
Paid articlePaid Sustainability Statistics: Plastic production decreased during the pandemic, but it didn't stay that way.
adweek.com/commerce/sustainability-statistics-marketing/
Behind Poppi’s influencer marketing strategy with neon sweatsuits: The gut health soda brand leverages its vibrant branded sweatsuits to build brand awareness ...
adage.com/article/digital-marketing-ad-tech-news/behind-poppis-influencer-marketing-strategy-neon-sweatsuits/2554746
Paid articlePaid CR benchmark study: These companies communicate best online about sustainability: It is not only increasingly important for companies to act more sustainably - ...
horizont.net/marketing/nachrichten/cr-benchmark-studie-diese-unternehmen-kommunizieren-online-am-besten-zu-nachhaltigkeit-219431
Paid articlePaid Daniel Schäfer and Szymon Rose: Why Jung von Matt's creative pole position is so difficult to maintain
horizont.net/agenturen/kommentare/daniel-schaefer-und-szymon-rose-warum-die-kreative-pole-position-bei-jung-von-matt-so-schwer-zu-halten-ist-219432
Paid articlePaid Budget gain: Denkwerk revises ARAG|'s corporate design: New business success for Denkwerk: The Cologne digital agency has won the legal protection insurer ARAG ...
horizont.net/agenturen/nachrichten/etatgewinn-denkwerk-ueberarbeitet-corporate-design-der-arag-219446
Paid articlePaid How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
Design Carnage: That's Why Ogilvy Crumpled the Iconic Coca-Cola Logo: It's not just microplastics that are an increasing problem for the environment ...
horizont.net/agenturen/nachrichten/design-gemetzel-deshalb-zerknautscht-ogilvy-das-ikonische-coca-cola-logo-219442
Paid articlePaid Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
Paid articlePaid Horizon before 9: Eight things you should know this morning: The EU Parliament has given the green light to the “right to repair”, Google is postponing the end ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219457
Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront: The chairman of Paramount Advertising has been with the company for over three decades.
adweek.com/convergent-tv/jo-ann-ross-exit-paramount/
Do You Track the Ongoing Health of Your Brand?: When it comes to understanding your competitive advantage and growing market share, brand tracking is key.
adweek.com/resource-library/do-you-track-the-ongoing-health-of-your-brand/
Exclusive | AI Developers Agree to New Safety Measures to Fight Child Exploitation
wsj.com/tech/ai/ai-developers-agree-to-new-safety-measures-to-fight-child-exploitation-2a58129c
TikTok prepares for legal fight as US presses for sale or ban: After years of working to assure the US government that its popular social media app isn’t a ...
adage.com/article/marketing-news-strategy/tiktok-prepares-legal-fight-us-presses-sale-or-ban/2554366
Paid articlePaidQuick Glance: San Francisco's Real Estate Market in Turmoil
- The city of San Francisco, once seen as the shining star of the West Coast, is now on the verge of collapse, with seemingly no one raising the alarm.
- In particular, the city's housing market has been severely impacted over the past year, with prices plummeting and homeowners fleeing en masse.
- Jamie Dimon, CEO of JPMorgan Chase, did not hold back in his comparison of San Francisco's issues to those of New York City, stating that the Bay Area is 'in far worse shape.'
- San Francisco is failing in all aspects, leading to a quiet collapse of its housing market, where once luxurious properties are now being offered at significant discounts.
AI and marketing—news about ChatGPT, DALL-E 2 and other tools
adage.com/live-blog/ai-marketing-updates-chatgpt-dall-e-2-and-other-tools
Quick Glance: Elon Musk establishes the artificial intelligence business X.AI in Nevada.
- Meanwhile, since his US$44 billion (S$58.5 billion) takeover of Twitter late last year, Mr Musk has reduced staff as part of dramatic cost-cutting measures.
- Google, Meta, and Microsoft have spent years developing AI systems - formerly known as machine learning or big data - to aid in translations, search, and targeted advertising.
- Mr Musk was a co-founder of OpenAI but left the business in 2018.
- Since then, Microsoft has declared that it is spending billions of dollars in OpenAI and has implemented the technology in its Bing Internet search service. AFP
Inside the state of influencer marketing agencies and their new role in the creator economy
adage.com/article/digital-marketing-ad-tech-news/influencer-marketing-agencies-and-creator-economy/2554326
Paid articlePaid Why Flaconi needs a sitcom: Flaconi hijacks the social media series “Späti”. The story of the six episodes is tailored to Flaconi and is intended to increase ...
wuv.de/Themen/Marke/Warum-Flaconi-eine-Sitcom-braucht
Paid articlePaid “Counter it easy”: Edeka gives Gen Z fresh courage for the fresh food counter: One of the most important distinguishing features between discount and ...
horizont.net/marketing/nachrichten/theke-it-easy-edeka-spricht-der-gen-z-frischen-mut-fuer-die-frischetheke-zu-219434
IVW 1/2024: Focus can significantly increase retail sales: IVW's circulation statistics reveal the same dreary picture of previous years in the first quarter of ...
horizont.net/medien/nachrichten/ivw-12024-focus-kann-einzelverkauf-kraeftig-steigern-219424
Paid articlePaid HORIZONT Congress: Top media professionals dissect Berlin politics: Traffic light crisis, budget dispute, AfD rise, migration debate and groundbreaking elections ...
horizont.net/medien/nachrichten/horizont-kongress-top-medienprofis-sezieren-die-berliner-politik-219412
HORIZON Before 9 : Eight things you should know this morning: Good morning from Frankfurt. The opening statements were held yesterday in New York in the criminal ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219407
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
Tesla cuts marketing team a year after Musk said it will try advertising: Tesla Inc. slashed a newly formed marketing team as part of companywide layoffs ...
adage.com/article/marketing-news-strategy/tesla-cuts-marketing-team-year-after-musk-said-it-will-try-advertising/2554411
These 9 Marketing Leaders Are Building Climate Solutions Into Their Businesses: ADWEEK’s 2024 Sustainability Stars are paving the way for greener fashion ...
adweek.com/brand-marketing/sustainability-stars-2024-climate-solutions/
Paid articlePaid 5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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