The top 5 creative campaigns you need to know about right now:
adage.com/article/special-report-creativity-top-5/top-5-creative-ads-snap-california-naturals-u-kotex-qiddiya-city-lays/2540036
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| Last Updated | Feb 05 |
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Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
Elisabeth Moss reveals she broke her back on set, kept filming her new FX show ‘The Veil'
usatoday.com/story/entertainment/celebrities/2024/04/25/elisabeth-moss-fractured-spine-filming-the-veil-hulu/73458375007/
NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
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Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
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Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
Paid articlePaid Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
Paid articlePaid HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
Paid articlePaid Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Revolving Door Roster Updates: BBH, CTI Digital, M&C Saatchi & More: The top agency hires and promotions from this week.
adweek.com/agencyspy/revolving-door-roster-updates-bbh-cti-digital-mc-saatchi-more/
Revolving Door Agency Moves: Alma, Spark, Within & More: The top agency news from this week.
adweek.com/agencyspy/revolving-door-agency-moves-alma-spark-within-more/
Jamie Driscoll Angel of the North election stunt: A group of climate activists has claimed responsibility for projecting an election message backing one of the ...
thenorthernecho.co.uk/news/24279949.jamie-driscoll-angel-north-election-stunt/
Drone Footage of ‘The Pickup’ Heist Stunt Shows Wreck That Hospitalized 8 | Video
thewrap.com/the-pickup-crash-video-eddie-murphy/
The Fall Guy starring Ryan Gosling and Emily Blunt is an entertaining ride through the world of action movies
abc.net.au/news/2024-04-26/the-fall-guy-review-ryan-gosling-emily-blunt/103765612
Action Trailer Previews Peacock Docuseries About Stunt Performers: Peacock has shared the official Action trailer for its newest documentary series about some of ...
comingsoon.net/tv/trailers/1682803-action-trailer-peacock-keanu-reeves
Hollyoaks reveals huge deadly stunt ahead as it confirms ratings surge: E4 soap Hollyoaks, which recently axed 20 characters, has had a successful start to 2024 ...
metro.co.uk/2024/04/26/hollyoaks-reveals-deadly-stunt-ahead-huge-surge-ratings-20716711/
'Kingdom of the Planet of the Apes' Promo Takes Over San Francisco: A marketing stunt for Kingdom of the Planet of the Apes saw apes on horseback take ...
collider.com/kingdom-of-the-planet-of-the-apes-san-francisco-promo/
‘Boy Kills World’ Review: A Wide-Eyed Assassin: Beefed up and bloodied, Bill Skarsgard goes mano a mano against disposable hordes in this dystopian action flick.
nytimes.com/2024/04/25/movies/boy-kills-world-review.html
Crew Members on Eddie Murphy's Latest Movie Set Injured During Action Scene: While filming Eddie Murphy's 'The Pickup,' a stunt went south with several crew ...
newsweek.com/crew-members-eddie-murphys-movie-set-injured-during-action-scene-1893843
10 great films about stunt people: What could go wrong? Ahead of the release of the new Ryan Gosling action comedy The Fall Guy, we look at movies that put stunt ...
bfi.org.uk/lists/10-great-films-about-stunt-people
From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
Paid articlePaid Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Paid articlePaidQuick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
Paid articlePaid AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
Paid articlePaid Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
Paid articlePaid Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
Paid articlePaid Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
Paid articlePaid ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
Ryan Gosling's 'The Fall Guy' is a love letter to stunt performers: After serving "Kenergy" with "Barbie", actor Ryan Gosling turns the spotlight on the ...
reuters.com/lifestyle/ryan-goslings-the-fall-guy-is-love-letter-stunt-performers-2024-04-22/
The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.
adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
Paid articlePaid New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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Mad Max prequel Furiosa has a 15-minute action sequence that took 200 stunt people 78 days to shoot – and it's "very important" for understanding Anya ...
gamesradar.com/furiosa-anya-taylor-joy-15-minute-action-sequence-interview/
Quick Glance: Furiosa: A Mad Max Saga Takes Center Stage in Total Film
- Total Film's upcoming issue reveals the cover featuring Anya Taylor-Joy as Furiosa in the lead role.
- The prequel to Mad Max: Fury Road follows Furiosa's 16-year journey in the wasteland and her connection to Dementus, portrayed by Chris Hemsworth.
- The film promises explosive action sequences mostly filmed in the desert, with familiar faces from the Mad Max series returning.
- Subscribers can enjoy exclusive benefits and preorder the magazine to delve deeper into the world of Furiosa.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.
adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/
Eddie Redmayne on Broadway's 'Cabaret at the Kit Kat Club': Eddie Redmayne details his 'monastic' life behind the scenes of Broadway's ...
indiewire.com/features/interviews/eddie-redmayne-broadway-cabaret-at-the-kit-kat-club-1234976978/
Candace Cameron Bure talks about nearly dying on the set of ‘Fuller House’: Candace Cameron Bure detailed the moment she nearly died while on the set of “Fuller ...
star-telegram.com/news/nation-world/national/article287848995.html
How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
Paid articlePaid
Ryan Gosling Revealed Emily Blunt’s Perfect Nickname on the Set of ‘The Fall Guy’
glamour.com/story/ryan-gosling-revealed-emily-blunts-perfect-nickname-on-the-set-of-the-fall-guy
BGT judges panic as stunt act audition goes wrong with set on fire: Stuntman and escape artist Danny ZZZZ took to the Britain's Got Talent stage ...
mirror.co.uk/tv/tv-news/itv-britains-talent-judges-panic-32638403
Candace Cameron Bure talks about nearly dying on the set of ‘Fuller House’: Candace Cameron Bure detailed the moment she nearly died while on the set of “Fuller ...
sacbee.com/news/nation-world/national/article287848995.html
Shōgun’s stunt lead on the show’s ‘no bullshit’ approach to action: FX’s Shōgun eschews extended sword fights in favor of quick and decisive action ...
polygon.com/24137203/shogun-action-sword-fights-stunt-coordinator-interview-approach
Second safe injecting room abandoned despite report recommending it: Melbourne will not get a second safe injecting room after the state government rejected its ...
theage.com.au/politics/victoria/second-safe-injecting-room-abandoned-despite-report-recommending-it-20240423-p5flva.html
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
Is Ant-Man’s Skull in the ‘Deadpool & Wolverine’ Trailer a Secret Message From Marvel?
wegotthiscovered.com/movies/is-ant-mans-skull-in-the-deadpool-wolverine-trailer-a-secret-message-from-marvel/
Pam Grier still has injuries from Foxy Brown 50 years later: 'I didn't have a stunt double'
ew.com/pam-grier-still-has-injuries-from-foxy-brown-stunts-50-years-later-8636477
5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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Imitation forbidden: cliff diver dares 17-meter stunt in cruise ship pool: You need a strong stomach for this jump: Ginni van Katwijk jumps on a cruise ship from ...
stern.de/panorama/kreuzfahrtschiff--klippenspringerin-wagt-17-meter-stunt-in-mini-pool-34648958.html
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
Uninsured driver seen 'doing doughnuts' on Redcar beach: An Audi RS6 has been seized after a driver was spotted ‘doing doughnuts’ on Redcar beach while another ...
thenorthernecho.co.uk/news/24268903.uninsured-driver-seen-doing-doughnuts-redcar-beach/
Hotly anticipated sci-fi adventure boasts an incredible action scene that was shot over 2 months with 200 stunt people (!)
moviepilot.de/news/heiss-erwartetes-sci-fi-abenteuer-trumpft-mit-unglaublicher-action-szene-auf-die-ueber-2-monate-mit-200-stunt-leuten-gedreht-wurde-1146888
4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
Paid articlePaid
Donald Trump's Latest Courthouse Stunt Is Utterly Shredded Online: Critics ripped the former president and his new prop.
huffpost.com/entry/donald-trump-courthouse-stunt-reaction_n_66223db7e4b0bf7f0137d599
Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...
adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Man hangs from a moving car's door in life-threatening stunt, shocking video goes viral
hindustantimes.com/trending/man-hangs-from-a-moving-cars-door-in-life-threatening-stunt-shocking-video-goes-viral-101713697263975.html
How Rebel Moon — Part Two got the robot Jimmy to fight like that: 'Rebel Moon' director Zack Snyder and stunt coordinator Freddy Bouciegues break down ...
ew.com/how-zack-snyder-rebel-moon-part-two-got-the-robot-jimmy-to-fight-like-that-8635837
Universal Studios Hollywood brings ‘Fall Guy’ pre-show to ‘Waterworld’ stuntacular
dailynews.com/2024/04/18/universal-studios-hollywood-brings-fall-guy-pre-show-to-waterworld-stuntacular/
Quick Glance: 'The Fall Guy' Stunt Show at Universal Studios
- Universal Studios Hollywood is launching a new stunt show 'The Fall Guy Stuntacular Pre-Show' in conjunction with the movie 'The Fall Guy'.
- The show offers a behind-the-scenes look at stunt performances and honors the artistry of stunt performers.
- The movie 'The Fall Guy', based on the old TV series, was directed by David Leitch.
- The stunt show is produced by Leitch's 87North Productions and will run in April and May at Universal Studios Hollywood.
How 'Rebel Moon — Part Two' got the robot Jimmy to fight like that: 'Rebel Moon' director Zack Snyder and stunt coordinator Freddy Bouciegues break down the ...
ew.com/how-zack-snyder-rebel-moon-part-two-got-the-robot-jimmy-to-fight-like-that-8635837
Microsoft and Alphabet enjoy AI-powered gains from cloud divisions: Combined market value of the two tech giants rose by more than $250bn after revenue growth ...
ft.com/content/f01c6852-8aa6-4cc0-991d-38f15077ba92
Google parent Alphabet reclaims spot in $2 trillion valuation club: Alphabet breached the $2 trillion market value mark for the first time since November 2021 on ...
reuters.com/technology/google-parent-alphabet-reclaims-spot-2-trillion-valuation-club-2024-04-26/
Wall Street sees Google stock rallying to $200 because maybe Google can win AI after all
qz.com/google-stock-rally-ai-search-wall-street-analysts-1851438633
Sequoia commits to backing Elon Musk’s xAI start-up: Venture capital firm is among investors that entrepreneur is wooing as he seeks to gain ground on rivals
ft.com/content/fc8355e6-3219-4681-a4da-73feca50cd8a
Quick Glance: Sequoia backs Elon Musk’s xAI venture
- Sequoia Capital, a well-known venture capital firm in Silicon Valley, has committed to supporting Elon Musk's artificial intelligence start-up xAI to help him raise billions and compete with OpenAI, Meta, and Google.
- The exact amount of Sequoia's investment in xAI remains undisclosed.
- Sequoia, an early investor in Google, YouTube, and Apple, has backed several Musk projects in recent years, including The Boring Company and SpaceX.
Apple intensifies talks with OpenAI for iPhone generative AI features: Firm also remains in discussions with Google about licensing that company's Gemini ...
gulfnews.com/technology/companies/apple-intensifies-talks-with-openai-for-iphone-generative-ai-features-1.1714194757379
Google files motion for summary judgment in U.S. ad tech case: Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S ...
reuters.com/legal/google-files-motion-summary-judgment-us-ad-tech-case-2024-04-26/
Google parent Alphabet announces first-ever dividend of 20 cents per share: Alphabet announced its first-ever dividend of 20 cents per share on Thursday ...
reut.rs/3Ucx5dj
It will cost drivers $15 to enter lower Manhattan starting June 30. Here’s what you need to know.
pennlive.com/news/2024/04/it-will-cost-drivers-15-to-enter-lower-manhattan-starting-june-30-heres-what-you-need-to-know.html
Most drivers will pay $15 to enter busiest part of Manhattan starting June 30: Transit officials say the start date for the $15 toll most drivers will be charged ...
abcnews.go.com/Business/wireStory/drivers-pay-15-enter-busiest-part-manhattan-starting-109701350
South African democracy: Did the 'get-out-of-jail' vote live up to the hype?: Thirty years after Nelson Mandela's election and apartheid's end ...
bbc.com/news/world-africa-68896379
Nasdaq and the S&P had their best weeks since November as Google joins the $2 trillion club
qz.com/dow-jones-nasdaq-alphabet-google-stock-market-cap-ai-1851439404
Bitcoin falls below $64,000 as Meta, Microsoft and Google continue to drop: Slow economic growth and weak earnings reports in the tech sector have led to a ...
qz.com/bitcoin-ether-meta-ibm-microsoft-google-alphabet-1851435315
Paid articlePaid
Chanel CEO Says Price Hikes Driven by Inflation, Craftsmanship: Chanel’s chief executive officer defended the luxury brand’s pricing after it raised the cost of ...
bloomberg.com/news/articles/2024-04-25/chanel-ceo-says-price-hikes-driven-by-inflation-craftsmanship
Paid articlePaid
Good news for Rubrik, bad news for TikTok, and medium news for Early Stage startups
techcrunch.com/2024/04/26/good-news-for-rubrik-bad-news-for-tiktok-and-medium-news-for-early-stage-startups/
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