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Key FactsApple’s Planned Headset Puts Cook’s Legacy at Risk
Jun 1, 2023 · Reading time: ~45 sec.
Summary created with AI assistance · Source: nzz.ch
Summary created with AI assistance · Source: nzz.ch
- Cook is expected to present the headset at Apple’s developer conference in Cupertino on Monday, June 5.
- The iPhone generates more than 50 percent of revenue, leaving Apple seeking its next computing platform.
- The market sold an estimated eight million devices in 2022; Meta holds 80 percent but has sold fewer than 20 million.
- Apple reportedly expects a few hundred thousand first-year sales and is developing a cheaper second version.
I wanted to lead by example given the environment the world is in right now.— Tim Cook; quoted in a 2014 GQ interview about his decision to forgo 40% of his salary to lead by example
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