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Futurism
Credibility C
 Oct 25
Creator of Super Smash Brothers Offers Blistering Takedown of AI-Generated Games: Masahiro Sakurai, the creator of the Super Smash Bros and Kirby games ...
futurism.com/artificial-intelligence/super-smash-bros-creator-ai
Creator of Super Smash Brothers Offers Blistering Takedown of AI-Generated ...
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Eurogamer
C
 Oct 22
Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated
eurogamer.net/smash-bros-masahiro-sakurai-generative-ai-unoriginal-games
Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of ...
Key FactsSakurai expects AI to produce more unoriginal games
Oct 21, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: pcguide.com
  • In an interview with Denfaminico Gamer, Sakurai said developers must pursue ideas players do not yet recognize they want.

  • When the Game Designers Award was established in 2010, about 275 games launched annually on Steam; today, the figure exceeds 19,000.

  • Sakurai expects AI to increase game releases; most could become unprofitable and copy systems already seen elsewhere.

  • During the ongoing October 2026 Next Fest, 36% of games carried an AI disclaimer; in Japan, reportedly over 85% of developers use AI.
    • AI will increase the number of games, but I think most of them will become unprofitable titles.
    — Masahiro Sakurai, speaking to Denfaminico Gamer (translated) – in an interview about AI in game development
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TheGamer
C
 May 04
Super Smash Bros. 64 Decomp Project Uses AI: Naturally, the community is upset about the use of AI for the project.
thegamer.com/super-smash-bros-64-pc-decomp-ai/
Super Smash Bros. 64 Decomp Project Uses AI
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