Profits are in the premium play:
Consumer durables makers report strong festive sales during Onam and Ganesh Chaturthi, driven by premium products and financing ...
financialexpress.com/business/industry-profits-are-in-the-premium-play-4357915/
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granted as an award or recognition, and often in advance promised performance without direct return
act of providing financial or material resources to support an activity, organization, or cause; encompasses public, private, and illicit sources of finance
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