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Key FactsShai Gilgeous-Alexander Is NBA 2K26’s Cover Star
Jul 9, 2025 · Reading time: ~30 sec.
Summary created with AI assistance · Source: polygon.com
  • Armitage said work on cover stars begins months, if not years, in advance, rather than only during the NBA Finals.

  • Armitage described the selection as a year-long partnership that must fit the game’s focus and the player’s goals.

  • According to Armitage, 2K has worked with Gilgeous-Alexander for years and featured him in marketing in previous seasons.

  • The standard edition is due Sept. 5, 2025: $59.99 on the original Nintendo Switch and $69.99 on the other listed platforms.
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