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OpinionGen Z will regret its matcha madness – we’re losing a British ritual: The fancy cups, lengthy preparation rituals and creative names can make us forget what ...
inews.co.uk/opinion/gen-z-regret-matcha-madness-losing-british-ritual-4879712
The new matcha? Ube takes root in Singapore: Cafes and restaurants like Neon Pigeon and Cafe Mary Grace now serve drinks and dishes made with the purple yam ...
straitstimes.com/life/food/the-new-matcha-ube-takes-root-in-singapore

Is ube the new matcha? How this purple Filipino ingredient is taking over UAE: Sweet yam has become cafe staple for its distinctive flavour and striking colour
thenationalnews.com/lifestyle/food/2026/09/26/is-ube-the-new-matcha-how-this-purple-filipino-ingredient-is-taking-over-uae/

From ube matcha to smoked salmon, why locals are flocking to Mixmix Cafe: From guest favorites, including ube matcha and smoked salmon, here is why locals are ...
eu.courier-journal.com/story/entertainment/dining/restaurant/2026/09/01/what-to-know-about-louisville-mixmix-cafe/91340617007/

Paid articlePaywall A purple yam from the Philippines gives matcha a run for its money in Japan: ONOMICHI, Japan/TOKYO -- Purple-hued desserts and drinks made with ube ...
asia.nikkei.com/business/food-beverage/a-purple-yam-from-the-philippines-gives-matcha-a-run-for-its-money-in-japan

Ube, not matcha: trendy purple tuber in coffee, cakes and ice cream: From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue ...
euronews.com/health/2026/06/29/ube-over-matcha-new-trend-tuber-takes-over-coffee-cake-and-ice-cream

Ube is now the world's next matcha. Now what?: In the Philippines, ube is a staple. In the United States and everywhere else, it's the trendiest flavor ...
lifestyle.inquirer.net/572259/ube-now-worlds-next-matcha/

Inside the complex, secretive business of buying ube, the internet’s new favorite food
edition.cnn.com/2026/05/02/business/ube-farms-philippines-intl-hnk-dst

Move over matcha: Ube satisfies Korea's sweet tooth: Ube, which has long been a staple in Filipino desserts, has become the newest obsession in Korean cafes ...
koreatimes.co.kr/lifestyle/trends/20260421/move-over-matcha-ube-satisfies-koreas-sweet-tooth

Paid articlePaywall The next matcha: coffee chains bet on ube’s viral appeal: Costa and Starbucks launch purple drinks in effort to recreate viral success of matcha among young ...
ft.com/content/14eb0920-9edb-4ae1-abd1-2e90e08307c6

Can ube become the new matcha? Villafuertes have big plans for purple yam
mb.com.ph/2026/04/07/can-ube-become-the-new-matcha-villafuertes-have-big-plans-for-purple-yam

Purple is the new green? Ube emerges as the next matcha: Move over, matcha, a new colour is taking over cafe counters and social media feeds: purple.
thestar.com.my/lifestyle/living/2026/03/18/purple-replaces-green-ube-emerges-as-the-next-matcha

Starbucks' spring menu returns with new drinks, frog pops and merch: The 2026 Starbucks spring menu drops Tuesday, March 3 and is full of lavender, coconut ...
usatoday.com/story/money/food/2026/03/03/starbucks-2026-spring-menu-march-3-new-drinks-merchandise/88949121007/
8 Matcha Desserts That Are Not Just Latte : Move beyond matcha lattes with these 8 irresistible matcha desserts that transform the earthy green tea flavour into ...
femina.in/food/8-matcha-desserts-that-are-not-just-latte-289021.html

How ube became the new matcha, and what it means for farmers when a crop goes viral
channelnewsasia.com/today/big-read/ube-matcha-viral-food-trends-farmers-supply-shortage-5846831

Indian cuisine, smash burgers and other delicious dining trends for 2026: Experts are seeing a demand for spicy flavors as well as old favorites and sweet treats ...
ocregister.com/2025/12/26/indian-cuisine-smash-burgers-and-other-delicious-dining-trends-for-2026/
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