From latecomer to trendsetter: Ford shines with community marketing:
wuv.de/Themen/Media/Vom-Nachzuegler-zum-Trendsetter-Ford-brilliert-mit-Community-Marketing
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| Last Updated | Mar 27 |
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Ford Doesn’t Have a Ferrari Division, but Ford Pro Could Be a Stock Catalyst
barrons.com/articles/ford-stock-ferrari-pro-earnings-84a92295
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Tesla, GM, and Ford Have Had Quite a Week. All the Numbers That Matter.: Tesla ended the quarter with less than 50% BEV market share in the U.S ...
barrons.com/articles/tesla-stock-gm-ford-electric-vehicles-5a765341
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Ford (F) Earnings Beat Estimates on Work Truck Sales: Ford Motor Co., rapidly retooling its electric vehicle strategy in a decelerating market for plug-ins ...
bloomberg.com/news/articles/2024-04-24/ford-beats-sales-profit-estimates-amid-ev-strategy-overhaul
Tesla CEO Elon Musk Is Fixing His Strategic Mistake—in the Nick of Time: Tesla’s earnings show that EVs aren’t dead yet. The industry is just on the other side ...
barrons.com/articles/tesla-gm-ford-model-2-ev-earnings-strategy-87d9677f
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From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
Paid articlePaid Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Paid articlePaidQuick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
BYD’s Push Into Electric SUVs and Premium Cars Is a Threat to More Than Just Tesla
barrons.com/articles/byd-tesla-stock-models-0d9d7fc9
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Fallout: How much do you like the Amazon series?: Your opinion is needed again. How do you like the new Fallout series? Tell us in this new poll!
gamestar.de/artikel/fallout-serie-amazon-community-umfrage,3411593.html
The UAW-Volkswagen Unionization Vote Ends Today. It Matters for Ford, GM.
barrons.com/articles/uaw-volkswagen-unionization-vote-172e3498
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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Michigan Central Station hiring 60 ambassadors for opening weekend, summer: Michigan Central station is hiring 60 welcome ambassadors to help host the crowds for ...
freep.com/story/news/local/michigan/detroit/2024/04/24/michigan-central-hiring-ambassadors-jobs/73438164007/
The Tesla Cybertruck Has Had a Rough Start. Now Production Is Halted.: Tesla seems to have run into a problem producing its newest model, its oddly-shaped pickup ...
barrons.com/articles/tesla-cybertruck-production-halted-ac750c17
Paid articlePaid AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
Paid articlePaid Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
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Hertz is ditching even more electric cars: The rental car company has been selling off EVs in droves after saying it would order 100,000 Teslas in 2021
qz.com/hertz-ev-sales-tesla-rental-cars-1851438100
Ford recalls over 450,000 vehicles in US for issue that could affect battery, NHTSA says
usatoday.com/story/money/cars/recalls/2024/04/17/ford-recall-bronco-sport-maverick/73352450007/
Ford Motor: P/E Is A Poor Indicator Of Cyclical Low: Ford's low P/E ratio of 6.5x is not the best indicator. The main reasons for my bull considerations are ...
seekingalpha.com/article/4684680-ford-motor-pe-is-a-poor-indicator-of-cyclical-low
Paid articlePaid Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
Paid articlePaid ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
Ford F-250 King Ranch Truck Review: It's Not for Cybertruck Fans: The $95,000 Super Duty diesel pickup is a tough, reliable workhorse inspired by the Old ...
bloomberg.com/news/articles/2024-04-22/ford-f-250-king-ranch-truck-review-it-s-not-for-cybertruck-fans
Volkswagen Workers Vote ‘Yes’ to a Union. What That Means for GM and Ford.: Volkswagen employees in Tennessee agree to be represented by the United Auto Workers.
barrons.com/articles/volkswagen-union-vote-172e3498
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US auto sector 'whipsawed' by politicians, Ford chairman says: The U.S. auto industry needs regulatory certainty from politicians in Washington and the back and ...
reuters.com/business/autos-transportation/us-auto-sector-whipsawed-by-politicians-ford-chairman-says-2024-04-17/
Tesla's Robotaxi Plans Face Major Challenges: Tesla, Inc. CEO Elon Musk's plan to launch a robotaxi service brings potential profitability ...
seekingalpha.com/article/4683452-tesla-robotaxi-plans-face-major-challenges
Paid articlePaid TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
Large Fund Bets Big on Groceries in the Face of Persistent Inflation: Alaska Permanent, the largest U.S. state wealth fund, just tripled investments in Walmart ...
barrons.com/articles/groceries-inflation-walmart-kroger-ford-aa705f60
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Ford is slashing prices on its electric F-150 Lightning: Ford has cut up to $5,500 off certain models of F-150 Lightning as it looks to reignite sales of the ...
qz.com/ford-f150-lightning-ev-price-cuts-1851408712
Ford’s Earnings Were Strong. What Wall Street Is Saying.: Ford reported first quarter numbers Wednesday evening. Now Wall Street is weighing in.
on.barrons.com/4aS9be2
UAW scores historic landslide victory to unionize the first foreign automaker in the US
freep.com/story/money/cars/2024/04/19/results-uaw-union-vote-volkswagen-chattanooga-tennessee/73374618007/
Quick Glance: UAW Secures Historic Victory as Volkswagen Workers in Tennessee Vote for Union Representation
- Volkswagen workers in Chattanooga, Tennessee, made history by voting to join the United Auto Workers, marking the first auto factory in the South since the 1940s to unionize.
- Nearly three-quarters of 3,613 workers voted yes in a three-day election with high turnout, granting the union a significant first win in its efforts to organize factories of a dozen automakers in the South.
- The organizing effort concludes a strong year for the U.S. labor movement, obtaining record wage increases across various industries through strikes and tough negotiations.
- The UAW, led by President Shawn Fain, achieved notable successes in negotiations with Detroit automakers last fall, securing substantial raises and benefits through a contentious strike.
Ford recall on Broncos, Escapes over fuel leak, engine fire risk prompt feds to open probe
usatoday.com/story/money/cars/recalls/2024/04/12/ford-recall-bronco-escape-fuel-leak-probe/73299991007/
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
Paid articlePaid Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
Paid articlePaid NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
Paid articlePaid Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
Paid articlePaid Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
Ford, GM Stock Price Targets Are Rising. Wall Street Trims Tesla Stock.
barrons.com/articles/tesla-stock-ev-ford-gm-1096b617
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Ford recalls nearly 43,000 SUVs due to gas leaks that can cause fires, but remedy won't fix leaks
apnews.com/article/ford-recall-engine-compartment-fire-fuel-leak-a002bb4d939d59cab10136abbc471fbd
Quick Glance: Ford recalls nearly 43,000 SUVs due to gas leaks
- Ford is recalling nearly 43,000 small SUVs because gasoline can leak from the fuel injectors onto hot engine surfaces, increasing the risk of fires, without fixing the fuel leaks.
- The recall covers certain Bronco Sport SUVs from the 2022 and 2023 model years, as well as Escape SUVs from 2022 with 1.5-liter engines.
- Dealers will install a tube to let gasoline flow away from hot surfaces and update engine control software to detect a pressure drop in the fuel injection system.
- Ford will extend warranty coverage for cracked fuel injectors and provide replacements for owners who experience the issue.
UP Board Class 10 topper Prachi Nigam, trolled over facial hair, gets support from online community
hindustantimes.com/trending/up-class-10-topper-prachi-nigam-gets-support-from-online-community-after-facing-trolling-for-facial-features-101713751058024.html
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
Paid articlePaid Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
Paid articlePaid Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
E.V. Sales Are Slowing. Tesla’s Are Slumping.: More competition and flagging demand for electric vehicles has led to declining sales at Tesla.
nytimes.com/2024/04/15/business/ev-car-sales-tesla.html
Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
Paid articlePaid Ford, Daimler Truck, Chrysler, Jeep among 131k vehicles recalled: Check car recalls here
usatoday.com/story/money/cars/recalls/2024/04/15/car-recall-check-ford-daimler-truck-chrysler/73294129007/
HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
Donald E. Petersen, Who Boosted Quality at Ford Motor, Dies at Age 97: As chief executive in the 1980s, he worked with the quality guru W. Edwards Deming.
wsj.com/business/autos/donald-e-petersen-boosted-quality-ford-motor-dies-at-97-4881084c
Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Rivian (RIVN), Lucid (LCID) Eye Record Lows as Ford Price Cut Fans EV Concerns: Shares of electric vehicle startups Rivian Automotive Inc. and Lucid Group Inc ...
bloomberg.com/news/articles/2024-04-11/rivian-lucid-eye-record-lows-as-ford-price-cut-fans-ev-concerns
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Check out the new Mustang 60th Anniversary: Today is the Mustang's birthday. Obviously Ford had to celebrate...
pistonheads.com/news/ph-americancars/check-out-the-new-mustang-60th-anniversary/48426
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Ford Celebrates 60 Years Of Mustang With Special Anniversary Package: Limited to just 1,965 units, the 60th Anniversary pack is offered exclusively for the 2025 ...
carbuzz.com/ford-mustang-60-years-special-anniversary-package/
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
Paid articlePaid Opinion | Antisemitism in Dearborn, Past and Present: My hometown loved Henry Ford. Today some residents are all too keen to echo his ugly views about the Jews.
wsj.com/articles/dearborn-returns-to-its-antisemitic-roots-henry-ford-protests-israel-gaza-8a3fed72
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
Paid articlePaid Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
Paid articlePaid A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
Paid articlePaid New Shelby Super Snake unveiled with 830hp: Shelby American has spent a year developing its first S650 Mustang. The results speak for themselves...
pistonheads.com/news/ph-americancars/new-shelby-super-snake-unveiled-with-830hp/48434
New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
Ford Bronco recall coincides with O.J. Simpson’s death: Federal regulators announced a Ford Bronco recall investigation coinciding with O.J. Simpson's death ...
nydailynews.com/2024/04/12/ford-bronco-recall-oj-simpson-death/
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
- O.J. Simpson tried unsuccessfully to improve his image through social media.
- Despite attempts at normalization through videos, he could not alter his negative image.
- Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.
- Simpson's controversial videos further polarized and isolated him from the public.
These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
Paid articlePaid What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
Paid articlePaid New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
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AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
Paid articlePaid UAW's Shawn Fain makes Time's list of 100 most influential people of 2024: UAW President Shawn Fain has been named as one of Time's 100 most influential people ...
freep.com/story/money/cars/2024/04/17/uaw-fain-biden-time-most-influential-people/73357552007/
Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
Paid articlePaid 5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
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real:estate: Colliers International Austria - Something is moving again in the local real estate market medianetTV
tv.medianet.at/video/realestate-colliers-international-austria-es-bewegt-sich-wieder-was-am-heimischen-immo-markt
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
Paid articlePaid Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
Paid articlePaid Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Finley: Light-bulb moment for pickups: The G-men are coming for pickup trucks, of which I feel even more passionately about than I do bulbs.
detroitnews.com/story/opinion/columnists/nolan-finley/2024/04/13/finley-light-bulb-moment-for-pickups/73239301007/
Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Paid articlePaid Ford Road project would mean no left turns: Ford Road, a heavily traveled route west of Detroit, would become a boulevard in coming years under a $65 million ...
freep.com/story/news/local/michigan/wayne/2024/04/13/road-near-ikea-expected-to-get-major-redo/73209657007/
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
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