Fan festival: Deutsche Telekom brings Ed Sheeran to the European Football Championship

1

businessinsider.com/equativ-in-talks-to-acquire-sharethrough-adtech-sources-2024-4

Insider (news website)

B-

13h

Adtech firm Equativ is in talks to acquire Sharethrough: sources: PE firm Bridgepoint recently took a majority stake in Equativ and Deutsche Telekom took a stake ...

30

15h

NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.

adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141

1

horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406

https://www.horizont.net 19h

Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...

0

Apr 26

Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...

wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute

1

13h

Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...

adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031

horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541

0

https://www.horizont.net Apr 26

HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...

0

wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok

20h

These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.

0

Apr 25

Password ranking: these are the most popular user codes: What is my password? If you ask yourself this, you could be doing everything right ...

stern.de/panorama/passwort-ranking--das-sind-die-beliebtesten-nutzercodes-34659922.html

horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521

12

4

https://www.horizont.net Apr 25

Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”

0

adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/

Apr 25

Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...

Quick Glance: Meta Invests Heavily in Artificial Intelligence

Meta focuses on AI to enhance app appeal

The smart glasses with AI capabilities aim to attract users

Meta envisions AI assistants for complex tasks in communication

Meta aims to become a global leader in AI, despite significant investments

2

11h

Revolving Door Roster Updates: BBH, CTI Digital, M&C Saatchi & More: The top agency hires and promotions from this week.

adweek.com/agencyspy/revolving-door-roster-updates-bbh-cti-digital-mc-saatchi-more/

rundschau-online.de/erleben/gewinnspiele/bbl-verlosung-vip-tickets-fuer-die-partie-der-baskets-gegen-wuerzburg-782454

0

Kölnische Rundschau

C+

Apr 25

BBL raffle: VIP tickets for the game between the Baskets and Würzburg: Together with Telekom, we are giving away 2 x 2 VIP tickets for the Telekom Baskets game ...

1

adweek.com/agencyspy/revolving-door-agency-moves-alma-spark-within-more/

Apr 25

Revolving Door Agency Moves: Alma, Spark, Within & More: The top agency news from this week.

0

13h

Wrong online portal: FTTH at risk due to errors at the building authority - Golem.de

golem.de/news/falsches-online-portal-telekom-ftth-wegen-fehler-beim-bauamt-gefaehrdet-2404-184593.html

0

DER AKTIONÄR

deraktionaer.de/artikel/aktien/deutsche-telekom-tochter-t-mobile-us-uebertrifft-prognose-fuer-neukunden-und-passt-ziele-an-20356222.html

Apr 26

Deutsche Telekom: Subsidiary T-Mobile US exceeds forecast for new customers and adjusts targets

0

wuv.de/Themen/Marke/Telekom-tauscht-Marketingspitze-aus

Apr 25

Telekom replaces marketing leadership: Christian Loefert takes part in the European Football Championship, after which the marketing manager leaves his previous ...

horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450

0

https://www.horizont.net Apr 24

From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...

5

Apr 24

Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...

wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen

stadt-bremerhaven.de/telekom-82-mio-haushalte-koennten-reinen-glasfasertarif-buchen/

Quick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies

Tesla lowers prices in Germany to increase inventory and sales.

Elon Musk addresses price complaints and emphasizes the need for flexible pricing.

Buyers of Tesla vehicles during expensive phases may face depreciation.

Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.

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Telekom: 8.2 million households could book a pure fiber-optic tariff: Telekom's expansion of the fiber-optic network continues. In March, 158 ...

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Gen Zers in marketing—why executives must embrace their ideas for social media success

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Frankfurter Allgemeine Zeitung

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Apr 23

How Germany fails to provide language courses for refugees: Many refugees fail language courses. This is not their fault. Before the language course even starts ...

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Apr 23

AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...

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1

https://www.horizont.net Apr 24

Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...

1

Apr 24

What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...

adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741

0

Apr 22

Deutsche Telekom, Daimler Truck or RWE: Which stock could go particularly steep in the near future?

boerse-online.de/nachrichten/aktien/deutsche-telekom-daimler-truck-oder-rwe-welche-aktie-koennte-demnaechst-besonders-steil-gehen-20355844.html

7

Ad Age

adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696

Apr 23

Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.

horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404

1

https://www.horizont.net Apr 22

Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose

3

horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389

https://www.horizont.net Apr 22

ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1

1

Apr 24

Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'

adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/

0

edp24.co.uk

edp24.co.uk/news/24272299.gig-list-book-celebrates-60-years-uea-gigs-norwich/

Apr 23

The Gig List book celebrates 60 years of UEA gigs in Norwich: Sixty years of live music at the Nick Rayns LCR at the University of East Anglia is being ...

2

Apr 24

The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.

adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/

0

wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp

Apr 23

Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge

0

Apr 22

Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge

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Apr 22

5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...

adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231

horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379

0

https://www.horizont.net Apr 22

New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...

0

wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht

Apr 22

New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...

1

Apr 25

Ed Sheeran and Olivia Colman among stars donating items to War Child fundraiser: More than 70 people from music and film have donated exclusive signed items ...

news.stv.tv/entertainment/ed-sheeran-and-olivia-colman-among-stars-donating-items-to-war-child-fundraiser

etonline.com/courteney-cox-says-johnny-mcdaid-broke-up-with-her-in-first-minute-of-their-therapy-session-224050

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11

etnow Apr 24

Courteney Cox Says Johnny McDaid Broke Up With Her in First Minute of Their Therapy Session

0

Apr 23

How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...

adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/

0

adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/

Apr 23

When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.

pcmag.com/reviews/beyerdynamic-dt-770-pro-x-le

0

2

PCMag Apr 19

Beyerdynamic DT 770 Pro X LE Review: The Beyerdynamic DT 770 Pro X LE headphones excel for both studio sessions and home listening thanks to their remarkably ...

8

Apr 24

This is what secure AI costs at a fixed price: Secure and data protection-compliant AI solutions - This is what Deutsche Telekom promises with its Business GPT ...

computerwoche.de/a/das-kostet-die-sichere-ki-zum-festpreis,3698664

0

Ad Age

adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841

Apr 20

How Babylist grew from a baby registry site to a $400 million media and commerce business

2

Ad Age

adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046

Apr 20

Ex-Butchershop employees launch new venture after the agency closed without warning

1

Eurosport Deutschland

eurosport.de/snooker/snooker-wm/2023-2024/ronnie-osullivan-lewis-hamilton-herausfordern-motorsport-weltmeister-ed-sheeran-druck_sto20003021/story.shtml

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Ronnie O'Sullivan: Would challenge Lewis Hamilton in Formula 1 and become world champion in motorsport - Eurosport

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Apr 23

Why the Christmas flood is said to be responsible for a 4-month telephone disruption in Cloppenburg

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Warning strike at Deutsche Telekom: This is what customers in the region are facing

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IGN

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Apr 19

5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.

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Apr 22

The Rumburgh Buck named best pub in North East Suffolk: The Rumburgh Buck, near Halesworth, is managed by Stella and Tyrone Cattermole and hit national news ...

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Daily Nation

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DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...

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Apr 19

4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.

adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206

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Apr 21

Mega solar park instead of airport? The verdict of the city of Mülheim: Essen-Mülheim Airport from the air and as a fisheye shot. What will the future bring for ...

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Daily Sabah Apr 21

Trabzonspor beat Ankaragücü to bag eSüper Lig championship title: In a thrilling showdown, Trabzonspor emerged victorious, defeating Ankaragücü in the grand ...

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Apr 19

Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...

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connect.de/news/connect-leserwahl-2024-sieger-3205201.html

connect_de Apr 20

The winners of the connect readers' choice 2024: This time, over 90,000 readers took part and chose the networks, services and manufacturers of the year in 19 ...

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Bild-Zeitung

F

Apr 19

Braunschweiger Basketball Löwen without internet for a month and a half | Sports: A cable was cut during construction work at the beginning of March ...

0

Financial Times

ft.com/content/f01c6852-8aa6-4cc0-991d-38f15077ba92

9h

Microsoft and Alphabet enjoy AI-powered gains from cloud divisions: Combined market value of the two tech giants rose by more than $250bn after revenue growth ...

32

7h

Google plans $3 bln data center investment in Indiana, Virginia

27

15m

Apple intensifies talks with OpenAI for iPhone generative AI features: Firm also remains in discussions with Google about licensing that company's Gemini ...

gulfnews.com/technology/companies/apple-intensifies-talks-with-openai-for-iphone-generative-ai-features-1.1714194757379

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16h

Google parent Alphabet reclaims spot in $2 trillion valuation club: Alphabet breached the $2 trillion market value mark for the first time since November 2021 on ...

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13h

Wall Street sees Google stock rallying to $200 because maybe Google can win AI after all

qz.com/google-stock-rally-ai-search-wall-street-analysts-1851438633

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Apr 26

Sequoia commits to backing Elon Musk’s xAI start-up: Venture capital firm is among investors that entrepreneur is wooing as he seeks to gain ground on rivals

ft.com/content/fc8355e6-3219-4681-a4da-73feca50cd8a

Quick Glance: Sequoia backs Elon Musk’s xAI venture

Sequoia Capital, a well-known venture capital firm in Silicon Valley, has committed to supporting Elon Musk's artificial intelligence start-up xAI to help him raise billions and compete with OpenAI, Meta, and Google.

The exact amount of Sequoia's investment in xAI remains undisclosed.

Sequoia, an early investor in Google, YouTube, and Apple, has backed several Musk projects in recent years, including The Boring Company and SpaceX.

74

10h

Google files motion for summary judgment in U.S. ad tech case: Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S ...

reuters.com/legal/google-files-motion-summary-judgment-us-ad-tech-case-2024-04-26/

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Apr 26

Google parent Alphabet announces first-ever dividend of 20 cents per share: Alphabet announced its first-ever dividend of 20 cents per share on Thursday ...

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3h

It will cost drivers $15 to enter lower Manhattan starting June 30. Here’s what you need to know.

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5h

Most drivers will pay $15 to enter busiest part of Manhattan starting June 30: Transit officials say the start date for the $15 toll most drivers will be charged ...

abcnews.go.com/Business/wireStory/drivers-pay-15-enter-busiest-part-manhattan-starting-109701350

343

7h

South African democracy: Did the 'get-out-of-jail' vote live up to the hype?: Thirty years after Nelson Mandela's election and apartheid's end ...

bbc.com/news/world-africa-68896379

49

10h

Nasdaq and the S&P had their best weeks since November as Google joins the $2 trillion club

qz.com/dow-jones-nasdaq-alphabet-google-stock-market-cap-ai-1851439404

4

Apr 25

Bitcoin falls below $64,000 as Meta, Microsoft and Google continue to drop: Slow economic growth and weak earnings reports in the tech sector have led to a ...

qz.com/bitcoin-ether-meta-ibm-microsoft-google-alphabet-1851435315

1

Apr 25

Chanel CEO Says Price Hikes Driven by Inflation, Craftsmanship: Chanel’s chief executive officer defended the luxury brand’s pricing after it raised the cost of ...

bloomberg.com/news/articles/2024-04-25/chanel-ceo-says-price-hikes-driven-by-inflation-craftsmanship