Burger King did something unusual to fix the Whopper:
Most fast-food executives improve their flagship burger by convening focus groups, commissioning market ...
miamiherald.com/news/business/article315702629.html
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global chain of hamburger fast food restaurants headquartered in Florida, United States
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Key FactsBurger King Empowers Managers to Boost Hospitality
Jul 21, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: nrn.com
Summary created with AI assistance · Source: nrn.com
- "Your Way Champions" serve as the main point of contact for guests and are distinguished by unique shirts.
- Managers dedicate 60% of their time to engaging directly with customers, prioritizing hospitality over operational tasks.
- The company offers a hot and customized Whopper guarantee, providing immediate remakes and free coupons if standards aren't met.
- These initiatives contributed to a 5.8% rise in same-store sales during Q1, backed by $2 billion in operational and marketing investments.
The manager in charge should not be bogged down with expediting at the drive-thru or back in the kitchen making sandwiches,” Curtis said. “Now they have to do that from time to time. But that really should be 20% of their time. Twenty percent of their time should be dedicated to training and writing schedules and ordering food. And then 60% of their time should be guest facing.”— Tom Curtis, Burger King’s president, said in an interview about the Your Way Champion role and how managers should allocate their time.
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