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Key FactsIkea Trials New Second-Hand Marketplace
Aug 26, 2024 · Reading time: ~30 sec.
Summary created with AI assistance · Source: faz.net
Summary created with AI assistance · Source: faz.net
- Ikea is testing an online platform called 'Ikea Preowned' in Madrid and Oslo to facilitate the buying and selling of used furniture.
- The test phase will last until the end of the year, aiming to extend product lifespans and reduce waste.
- Customers can list used items with photos and prices, while Ikea adds additional product information.
- If successful, the platform aims to compete with established marketplaces and could be launched globally.
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