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scmp.com/week-asia/lifestyle-culture/article/3348191/philippines-loves-jollibee-overseas-filipinos-love-it-even-more
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Key FactsJollibee links Filipinos worldwide to home
Mar 29, 2026 · Reading time: ~45 sec.
Summary created with AI assistance · Source: scmp.com
  • Jollibee operates more than 1,000 outlets in the Philippines and is the country’s dominant fast-food chain; more than four million Filipinos live in the United States.

  • Its first US outlet opened in Daly City, California, in 1998, and the chain now has more than 80 locations there.

  • Jollibee operates over 1,600 stores in 17 countries worldwide, while its parent group runs more than 10,000 outlets in 33 countries through acquisitions.

  • In January, the Jollibee Group announced plans to separate its domestic and overseas operations, with the international business expected to list separately on a US stock exchange by late 2027.
  • Jollibee resonates with the Filipino diaspora in the United States because it’s a nostalgic, 'fun' brand that cuts across generations and economic backgrounds, said Zarsadiaz.
    — James Zarsadiaz, associate professor of history and director of the University of San Francisco’s Yuchengco Philippine Studies Programme
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