marketing of industrial goods and services by one business to another
Abnormal AI hires Don Jeter as CMO: Don Jeter plans to use unconventional marketing techniques to grab attention in the fiercely competitive and increasingly ...
businessinsider.com/abnormal-ai-hires-don-jeter-cmo-2026-11
The “enslopification” of B2B marketing is here: When anyone can create content instantly, marketing becomes a race to the bottom.
fastcompany.com/91629433/the-enslopification-of-b2b-marketing-is-here
Paid articlePaywall B2B marketing isn't failing because of China, but because of itself: Technological strength remains the foundation of German industrial companies. However ...
wuv.de/themen/marke/b2b-marketing-scheitert-nicht-an-china-sondern-an-sich-selbst
Paid articlePaywall Strategy at a glance, trust through a handshake: Why B2B marketing fails without people
t3n.de/news/ki-im-b2b-marketing-1755433/
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
adweek.com/brand-marketing/2026-tech-stack-awards-ai-data-marketing-technology/
Paid articlePaywall Where AI really helps in B2B marketing – | and where humans remain indispensable: Whether for target group segmentation, the management of digital campaigns ...
t3n.de/news/b2b-marketing-mensch-unverzichtbar-1755433/
Paid articlePaywall Why “not on Amazon” is the most important filter at Faire: Faire connects independent retailers and brands via a digital online wholesale marketplace.
wuv.de/Themen/Commerce/Warum-bei-Faire-not-on-Amazon-der-wichtigste-Filter-ist
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.
entrepreneur.com/growing-a-business/why-traditional-marketing-doesnt-work-with-gen-z-buyers/504141
Shropshire football referee Bert Newsome remembered for pioneering career: Bert Newsome, who reached First Division level, dies aged 91
shropshirestar.com/nostalgia/shropshire-football-referee-bert-newsome-remembered-for-pioneering-career-8653877
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.
entrepreneur.com/growing-a-business/why-traditional-marketing-doesnt-work-with-gen-z-buyers/504141
The business-to-business creator economy is booming. A growing cohort of B2B creators is dominating LinkedIn feeds, turning their expertise in marketing, tech ... Show more
Meet 13 B2B creators brands are betting on in 2026
Meet 13 B2B creators brands are betting on in 2026
⚙️ How do you generate real impact from content and AI in B2B – instead of just producing more output? Dennis Güth will lead the panel on this topic at CMCX ... Show more
Tickets for the CMCX
Tickets for the CMCX
Gen Z Buyers Are Tuning Out Traditional Marketing. Here’s What It Takes to Earn Their Attention.
entrepreneur.com/growing-a-business/why-traditional-marketing-doesnt-work-with-gen-z-buyers/504141
⚙️ How do you create real relevance from content in B2B - | instead of just producing more output? Berndt Sander will discuss this at CMCX 2026 ... Show more
Tickets for the CMCX
Tickets for the CMCX
🧩 How do you win over B2B customers when purchasing decisions have already been made before your sales team even gets involved? The B2B buying process is more ... Show more
lox.space/wuv-connect/events/w7ZNRhkqJDUgtMjer5jP
lox.space/wuv-connect/events/w7ZNRhkqJDUgtMjer5jP
Your Marketing Team Is Doing Everything Right — But the Results Aren’t Adding Up. Here’s Why.
entrepreneur.com/growing-a-business/your-marketing-is-great-your-results-arent-heres-why/503752
⚙️ How do you orchestrate content, AI, and the customer journey to create real impact in B2B? Marco Thull discusses this at CMCX 2026 ... Show more
Tickets for the CMCX
Tickets for the CMCX
⚡ How do you turn dry B2B content into content that suddenly hundreds of thousands of people watch? You'll learn all about it from Christian Göller at CMCX ... Show more
Tickets for the CMCX
Tickets for the CMCX
Adweek BrandShare : B2B marketing is entering an outcomes-driven era.
At its NewFronts event, LinkedIn’s Matt Derella, VP of Marketing Solutions ... Show more
LinkedIn Uses Its NewFronts to Tell Marketers to Cut the Bullspend: During its NewFronts event, LinkedIn showed how video, creator voices, and professional ...
adweek.com/sponsored/linkedin-uses-its-newfronts-to-tell-marketers-to-cut-the-bullspend/
At NewFronts, LinkedIn to Showcase the Future of B2B Marketing: In advance of the NewFronts, LinkedIn sat down to discuss the need to shift B2B marketing from ...
adweek.com/sponsored/at-newfronts-linkedin-to-showcase-the-future-of-b2b-marketing/
Trend barometer for industrial communication 2026: AI will become the standard - | Opportunities still partly untapped
presseportal.de/pm/109860/6195152
Small Business Trends Dec 30 25
Salesforce Acquires Qualified to Enhance AI Marketing Solutions: Discover how Salesforce's acquisition of Qualified is set to revolutionize AI marketing ...
smallbiztrends.com/salesforce-acquires-qualified-to-enhance-ai-marketing-solutions/
Paid articlePaywall What Silicon Personas Make Possible in B2B Marketing Today: Many B2B companies work with personas that are hardly used in everyday practice and quickly become ...
wuv.de/Themen/KI-Tech/Was-Silicon-Personas-im-B2B-Marketing-heute-moeglich-machen
[Brand Initiative]
HT Brand Leadership Series Ep. 46 | Krishnan Chatterjee on ‘Decoding AI in B2B Marketing’#HTBrandLeadershipSeries #DecodingB2BMarketing #GoogleCloud AI is not an existential ... Show more
Nothing more powerful than a satisfied customer telling your story for you. But how to achieve that golden moment?
In this deep dive into B2B marketing with ... Show more
Paid articlePaywall LinkedIn as the backbone, YouTube as a knowledge treasure trove: this is the perfect B2B mix for 2026.
wuv.de/Themen/Media/Linkedin-als-Rueckgrat-Youtube-als-Wissenstresor-Das-ist-der-perfekte-B2B-Mix-fuer-2026
What happens when two B2B marketing veterans cut through the noise and talk real growth?
In this episode, Kaustubh Chandra ... Show more
Paid articlePaywall 'An agency in a box': Glitch raises €2m to transform B2B marketing for scaling companies
businesspost.ie/tech/an-agency-in-a-box-glitch-raises-e2m-to-transform-b2b-marketing-for-scaling-companies/
EDDI Award 2025: BVG and MSD Animal Health Honored - | Highest Honor in Dialogue Marketing Goes to...
presseportal.de/pm/56536/6151918
Paid articlePaywall OpinionBetween expertise and staging: What do business influencers bring?: 80 percent of decision-makers look at influencer content, and in 62 percent of cases it ...
wuv.de/Themen/Marke/Zwischen-Expertise-und-Inszenierung-Was-bringen-Business-Influencer
localsearch explains: B2B | and B2C marketing and how to use it effectively: Zurich (ots) - | localsearch explains in the series "Digital 1x1 for SMEs" how B2B | ...
presseportal.de/pm/125003/6136243
How to Use Storytelling to Elevate Your B2B Marketing and Influence Buying Decisions
entrepreneur.com/growing-a-business/how-to-use-storytelling-to-elevate-your-b2b-marketing/489002
Even Ryan Reynolds knows how hard B2B marketing can be.
At Fast Company’s 10th Annual Innovation Festival, Reynolds — who headlined the event as one of our ... Show more
