Tried on in the store, bought online – a problem for retailers?:
First, the book or shoes are viewed in the store, including expert advice ...
tagesschau.de/wirtschaft/verbraucher/shopping-laden-online-100.html
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Retail's Digital Dilemma: In-Store Advice vs Online ShoppingResearch reveals 49% of shoppers browse online then purchase in-store, while buying online after in-store advice is declining.
Key FactsAug 27, 2025 · Reading time: ~45 sec.
Summary created with AI assistance · Source: tagesschau.de
Summary created with AI assistance · Source: tagesschau.de
- Customers often seek expert help in stores but proceed to buy the products online, posing challenges for retailers.
- Approximately one in ten shoppers photograph items in-store to order them cheaper on the internet, raising fairness concerns.
- A survey indicates that a third of people admit to this behavior, despite widespread moral reservations.
- Studies show nearly half of consumers first research online but complete their purchases in physical shops, benefiting retailers.
I have ordered online before, and unfortunately, it was the case that I really got blisters on my feet.— Julia Wintringer about her experiences with online shoe purchases.
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