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Shop the story: Romee Strijd X The Stockholm | Dunkelbraunes Feinkornleder | DeMellier
Who What Wear UK Oct 12
Our fashion editor's weekly picks.
Read the story: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
Who What Wear UK Oct 11
Oh Daisy Edgar-Jones the woman you are. The actress has been serving look after look during the Sense and Sensibility press tour ... Show more
Who What Wear UK Oct 10
If you only see nine new-in pieces this week, make it these.
Read the story: The 9 Most Expensive-Looking Pieces on the High Street This Week
Who What Wear UK Oct 09
Spotted in Paris: 3 Heel Trends Fashion People Are Wearing With Jeans, Skirts and Dresses Right Now
whowhatwear.com/fashion/shoes/heel-trends-paris-fashion-week-2026
Who What Wear UK Oct 09
Autumn’s Next It Bag Hasn’t Even Launched Yet, But Every Fashion Insider Is Already Wearing It
whowhatwear.com/fashion/handbags/saint-laurent-simone-bag
Who What Wear UK Oct 08
The Experts Have Spoken: 6 Pedicure Shades to Have on Your Radar This Month: Discover the chicest autumn pedicure colours for October, from unexpected neutral ...
whowhatwear.com/beauty/nails/october-pedicure-colours-2026
Who What Wear UK Oct 09
Fashion Friends Are Easy to Spot—One's Wearing This Top, the Other's Wearing These Trousers
whowhatwear.com/fashion/celebrity-style/kendall-jenner-boat-neck-top-hailey-bieber-bootcut-trousers-2026
Who What Wear UK Oct 09
"The Key Characteristic Is Confidence"—Introducing New Wave, Merit's Latest Perfume Launch
whowhatwear.com/beauty/fragrance/merit-new-wave-perfume-review
Who What Wear UK Oct 09
Claudia Winkleman’s Traitors style is as moody and compelling as the show itself—and we’ve tracked down how to shop the look.
Shop the story: shopmy.us/collections/920978?
Who What Wear UK Oct 08
I’m Confident This Will Be the Last (and Biggest) Trouser Trend of 2026: Jennifer Lawrence just tipped me off: This trouser trend will take off next.
whowhatwear.com/fashion/celebrity-style/split-hem-trouser-trend-jennifer-lawrence-2026
Who What Wear UK Oct 08
DeMellier Just Reinvented Its Cult Bags—5 Limited-Edition Styles That Won’t Be Around for Long
whowhatwear.com/fashion/handbags/demellier-icons-handbag-collection-2026
Who What Wear UK Oct 08
I Asked My French Best Friend What She'd Buy on Amazon Prime Day—11 Elegant Finds She Recommended
whowhatwear.com/fashion/shopping/french-amazon-prime-big-deals-day-october-2026
Who What Wear UK Oct 07
All My Favourite Autumn Outfits Have This Rich-Looking Shoe Colour in Common: Stepping out in Paris this week, Victoria Beckham ditched black heels in favour of ...
whowhatwear.com/fashion/celebrity-style/brown-heels-trend-victoria-beckham-2026
Who What Wear UK Oct 07
A Great Jumper Is the Outfit—8 Knitwear Trends You’ll See It Girls Wearing This Winter
whowhatwear.com/fashion/trends/knitwear-trends-2026
Who What Wear UK Oct 06
11 Zara and H&M New-In Buys That Stopped Me in My Tracks: I'm a fashion editor, and I think these are the best Zara and H&M fashion items this season and for ...
whowhatwear.com/best-zara-hm-fashion-items
Who What Wear UK Oct 07
Do as the Parisians Do and Wear One of These 5 Trainer Trends We Spotted During Fashion Month
whowhatwear.com/fashion/street-style/paris-fashion-week-street-style-trainer-trends-september-2026
Who What Wear UK Oct 07
Amazon's Early Prime Day Deals Have Just Landed—9 Chic Buys Our Editors Are Already Shopping
whowhatwear.com/fashion/shopping/early-amazon-prime-big-deal-days-deals-october-2026
Who What Wear UK Oct 07
We Came, We Scrolled, We Shopped— 12 Amazon Prime Day Beauty Deals Our Editors Want You to See
whowhatwear.com/beauty/skin/amazon-prime-big-deal-days-beauty-sale-2026
Who What Wear UK Oct 06
Sienna Miller and Alexa Chung Swear By This £16 French Skincare Product for Glowing Skin
whowhatwear.com/beauty/skin/a313-retinol-review
Who What Wear UK Oct 06
Not a Belt, Not a Scarf—Winter's Hottest Accessory Is One You Won't Expect
whowhatwear.com/fashion/trends/cummerbund-fashion-trend
Who What Wear UK Oct 05
The @zimmermann S/S 27 frow was the catch-up spot of the day.👋 @naomiwatts, @umathurman and @jessicaalba!
Who What Wear UK Oct 06
I’ve Found It: This Non-Blue Jeans Colour Makes Tan Uggs Look Chicest: When fashion people wear Uggs, they style them with jeans in this specific shade.
whowhatwear.com/fashion/celebrity-style/grey-jeans-tan-uggs-outfit-jennifer-lawrence-2026
Who What Wear UK Oct 06
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
whowhatwear.com/what-to-buy-now
Who What Wear UK Oct 06
Cosy, Classy and Expensive-Looking—9 New-In High Street Knits I’m Eyeing for Instant Polish
whowhatwear.com/fashion/jumpers-sweaters/cos-massimo-dutti-sezane-knitwear-2026
Who What Wear UK Oct 05
Spotted in Paris: This Anti-Straight-Leg Jeans Trend Makes Short Jackets Look Best
whowhatwear.com/fashion/celebrity-style/hip-length-jackets-bootcut-jeans-paris-outfit-trend-2026
Who What Wear UK Oct 06
I Assumed My Friend's Elegant Handbag Was Designer—Now, It's Under £50 on Amazon
whowhatwear.com/fashion/shopping/amazon-donnain-handbag-big-deal-days-sale-2026
Who What Wear UK Oct 05
I Love a Neutral Nail as Much as the Next Person, But This Colour Is About to Be Huge
whowhatwear.com/beauty/nails/petrol-blue-nail-trend
Who What Wear UK Oct 05
By Winter, French Women Will All Be Wearing One of These 7 Trends: These stylish early-winter trends are what French women will be wearing from the start of the ...
whowhatwear.com/fashion/trends/early-winter-french-fashion-trends-2026
Who What Wear UK Oct 05
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks: I'm an editor who spends hours scrolling through new-in sections. Here ...
whowhatwear.com/uk/best-new-fashion-items
Who What Wear UK Oct 05
@matthieu_blazy continues to take flight for @chanelofficial - cue more skirt suits, two-tone shoes and a plethora of new arm candy. Chanel girls, always ... Show more
Who What Wear UK Oct 04
First Sienna, Now Models in Paris—This Coat Trend Practically Screams "I'm Stylish"
whowhatwear.com/fashion/celebrity-style/suede-trench-coat-trend-rosie-huntington-whiteley-2026
Who What Wear UK Oct 04
Bodycon, Sequinned Trainers and Trapper Hats: 6 Autumn/Winter Trends I Didn't See Coming
whowhatwear.com/fashion/trends/unexpected-autumn-trends-2026
Who What Wear UK Oct 04
The 9 Most Expensive-Looking Pieces on the High Street This Week: Click to see and shop the most polished high-street items that are new-in this week ...
whowhatwear.com/expensive-looking-high-street-items
Who What Wear UK Oct 04
Former Who What Wear UK cover star @sadiesoverall arrives at the @miumiu S/S 27 show in Paris. 🩷
Who What Wear UK Oct 04
When It Girls Visit Paris, This Is the Anti-Jeans Trend They Pack: Not jeans! Alexa’s Paris uniform pinstripe trousers instead. Click through to discover the ...
whowhatwear.com/fashion/celebrity-style/alexa-chung-pinstripe-trousers-trend-2026
Who What Wear UK Oct 03
Sienna Miller's Outfits in War Are Everything I Want to Wear This Autumn—Shop Her Chicest Looks Here
whowhatwear.com/fashion/shopping/sienna-miller-war-tv-show-outfits
Who What Wear UK Oct 03
No LBDs Here—These Are the Two Autumn Dress-Colour Trends Elegant Over-50s Are Wearing Right Now
whowhatwear.com/fashion/celebrity-style/purple-turquoise-colour-trends-kate-moss-2026
Who What Wear UK Oct 03
Terracotta! Plum! The 6 New Nail Colour Trends to Know About for October: The new month is upon us, which means it's time for our October nail report ...
whowhatwear.com/beauty/nails/october-nail-colours-2026
Who What Wear UK Oct 04
We spoke to @melzy917, @luxurylaw and @0800shygirl at the @muglerofficial S/S 27 show in Paris tonight. This is what they had to say about their biggest trend ... Show more
Who What Wear UK Oct 03
Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027
whowhatwear.com/fashion/runway/milan-fashion-week-spring-summer-2027-trends
Who What Wear UK Oct 03
Thoughts on last night's episode?!
Shop the story: shopmy.us/collections/920978?
Who What Wear UK Oct 03
The frow at @viviennewestwood S/S 27 gave us @heidiklum with her daughter, Lou, @c.syresmith and @0800shygirl 🌹
Video: @remyfarrell
Who What Wear UK Oct 02
I Tried the Cult High-Street Jeans Every Fashion Person Owns—They're 100% Worth It
whowhatwear.com/fashion/denim/cos-chord-jeans-review-2026
Who What Wear UK Oct 02
I've Always Been Loyal to the Same LED Mask, But This Launch Has Completely Swayed Me
whowhatwear.com/beauty/skin/dermalux-led-face-mask
Who What Wear UK Oct 02
Claudia Winkleman’s Traitors style is as moody and compelling as the show itself—and we’ve tracked down how to shop the look ... Show more
shopmy.us/collections/920978?
shopmy.us/collections/920978?
Who What Wear UK Sep 30
Jenny from the block (@jlo) has just arrived at the @stellamccartney S/S 27 show in Paris 🤌
Video: @jane_mcfarland
Who What Wear UK Oct 02
I Tracked Down Anne Hathaway and Dakota Johnson's Exact Verity Outfits—Shop Their Chicest Looks Here
whowhatwear.com/fashion/celebrity-style/verity-movie-anne-hathaway-dakota-johnson-outfits
Who What Wear UK Oct 01
From deconstructed tailoring and dramatic dresses to surprisingly wearable cashmere, John Galliano’s highly anticipated Zara collaboration is finally here ... Show more
shopmy.us/collections/920978?
shopmy.us/collections/920978?
Who What Wear UK Oct 01
Cobalt! Chilli Red! Royal Purple! You Need to See These 7 Major Colour Trends: This autumn, fashion is finally embracing colour. These are the 7 colours to know ...
whowhatwear.com/fashion/trends/colourful-capsule-wardrobe-autumn-2026
Who What Wear UK Oct 01
Kate Moss Is Fashion’s Favourite Rule-Breaker, But She Always Wears These 5 Autumn Trends
whowhatwear.com/fashion/celebrity-style/kate-moss-autumn-fashion-trends
Who What Wear UK Oct 01
Trust Monikh: 12 Chic Pieces I'm Considering Adding to My Capsule Wardrobe: Stylist and Who What Wear UK editor-in-residence Monikh Dale is our shopping ...
whowhatwear.com/monikh-shopping-picks
Who What Wear UK Sep 30
And Here They Are: The 8 Items That Have Officially Reached Cult Status This Fashion Month
whowhatwear.com/fashion/shopping/fashion-month-september-2026-cult-buys
Who What Wear UK Sep 30
Yes, I Said It—Hailey Bieber Just Stepped Out Wearing Her Most Elegant Manicure to Date
whowhatwear.com/beauty/nails/hailey-bieber-chocolate-brown-chrome-nails-trend-2026
Who What Wear UK Sep 29
Hailey! Zoë! Lila! Rosie! Fashion’s favourite It girls have landed in Paris for @anthonyvaccarello’s rumoured last @ysl show ... Show more
Who What Wear UK Sep 30
If you’re looking for us, we’ll be at Café Rhode in Paris with our @rhode peptide lip tint and croissant to go. 🥐
Who What Wear UK Sep 29
Suddenly, Every Elegant European Woman Is Wearing This Minimalist Knitwear Brand for Autumn
whowhatwear.com/fashion/jumpers-sweaters/best-lisa-yang-knitwear
Who What Wear UK Sep 29
Fashion People Agree—Zara Has Perfected These 8 Timeless Trends this Autumn: Zara has upped its game this season. These are the expensive-looking staples that ...
whowhatwear.com/fashion/shopping/classic-autumn-trends-zara-2026
Who What Wear UK Sep 29
The Style Set in New York Just Put Me Onto the Coolest Way to Wear Jeans With Heels Right Now
whowhatwear.com/fashion/celebrity-style/puddle-jeans-heels-outfit-trend-new-york-2026
Who What Wear UK Sep 29
Anya Taylor-Joy at @dior S/S 27 during #PFW , giving goth princess 🖤
Video: @jane_mcfarland
Who What Wear UK Sep 29
C’est la flou! @jonathan.anderson presented his latest collection for @dior featuring circle-cut chiffon, metallic pants and blink-or-you’ll-miss-it-extra-long earrings ... Show more
Who What Wear UK Sep 29
H&M's latest Studio collection is filled with autumn pieces that look far beyond their price tags.
Shop the story: shopmy.us/collections/920978?
Who What Wear UK Sep 28
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
whowhatwear.com/what-to-buy-now
Who What Wear UK Sep 28
These 5 Scandi Trends Are the Cool Alternative to Elevated Parisian Style This Autumn
whowhatwear.com/fashion/trends/scandinavian-autumn-style-2026
